8 Steps to Create an Effective Buyer Persona
To be successful, every company large or small needs to know their audience. In order to do that, you need to change your perspective, and put yourself in the shoes of your target group. A great way to understand your customer is to create buyer personas.
But what is a Buyer Persona?
A persona tells you who a buyer is, what they want, what their values are, and how to address them. A buyer persona could also help you to build a more effective communication and sales strategy, increase your overall marketing ROI and minimize unnecessary work.
We at Filestage, for example, developed a software for creative professionals. So we had to create buyer personas for art directors, designers and filmmakers. It helped us a lot to understand their needs, wants, and desires.
Download Our Free Buyer Persona Checklist Right Here!
First of all, you need to collect information from your general target group. Prepare an interview with questions about values, decision-making, goals and problems and ask your buyer and professionals directly.
Now you are well prepared and can start creating your own buyer personas. Feel free to download our buyer persona checklist, which helps you to easily check off every step, so you won’t forget anything.
If you are also interested in other free templates, including buyer personas, maybe you’d like to take a glance at this article: “49 Free Forms & Templates for Designers“. It provides a list of all the kinds of templates a designer can use in his daily working routine. Feel free to read through 😉
Marketing changed my perception of life. Affecting people with a minimum of resources, understanding how they think and what we can do to keep them hungry for more, that’s what fascinates me the most.