A kickoff meeting is one of the most important events when it comes to launching a project. It is when both parties sit down together to discuss what needs to … Read more
Maybe this situation sounds familiar to you: you’re one member of a team all working on the same project, and weeks or perhaps months in you find yourself stuck in the middle of a task that should be simple and straightforward, but you need permission from a project lead for something and there’s confusion above you about which project lead can give you the green light.
Meanwhile, your buddy on the project team is asking for your help on an idea that you think is out of scope, but he’s convinced that it’s necessary and neither of you have evidence one way or the other to support your claim. Your project manager is impossible to get ahold of because she’s so busy putting out fires, and you have a horrible feeling that even though the project’s initial timeline is vague, there’s no way that all the necessary deliverables are going to come together in time.
Competitive analysis is the process of understanding your competitors and client’s competitors and the tactics that “work” (or don’t) for them. The idea is to find the select few strategies they use to drive their business.
Competitor analysis mainly includes analyzing your competitors’ marketing channels, pricing strategies, functional finesse, customer engagement and more to uncover the insights that even you can use to grow your business.
Let’s now see how to do a competitive analysis for your company or agency business and gain competitive intelligence to get more subscribers and clients.
We all know how it is. The clock is ticking, your work is piling up, that strict timeline is looming over your head and it’s seeming more and more unlikely that you will meet the deadlines and reach your daily goals.
If you work at an ad agency, meeting deadlines is something you will have to do on a daily basis. Clients want things done and they want them done in a timely manner. Because there are so many people involved and so many moving parts in this industry, you must not only keep yourself motivated and on time, you must keep your staff motivated and on time.
Fortunately, there are a few things you can do to make sure to reach your goals.
For a business to bloom, there are many puzzle pieces that need to fall into place, and the more you educate yourself on the process, the more likely are you to succeed. Success does not happen overnight; it does not fall on some lucky business owner’s head. No, instead, you are looking at a long dark road with many potholes, but with preparation and education, you come to acquire a flashlight to safely navigate around the obstacles. It is ultimately up to you, whether you want to succeed or not, and it all depends on how much work you are willing to put in.