People have concrete demands and expectations about products. Hence, product developers and project managers are facing the challenge of defining and refining the characteristics of new and existing products according to my expectations (and to the expectations of other potential customers). Often, they use the so-called House of Quality (and a related House of Quality template) to overcome this challenge.
2017 is almost over now and 2018 is just around the corner. For ad agencies in particular, that means to look for new key dates and to plan their schedule accordingly. Luckily, we have something special for you: an agency calendar with all the international events, awards and submission deadlines for 2018!
A story canvas is a framework that helps you give your ideas a certain structure. Since there are several categories within the canvas itself, you see all the important factors that play a role in your story at a single glance. This framework helps you find the key to a great story that will suit your audience.