The client onboarding process is the perfect opportunity to leave a positive first impression. The process is filled with promise, and if you handle it like a pro, you’ll set … Read more
Revisions and changes are inevitable parts of the creative process. As a marketing project manager, it’s your job to collect feedback, interpret it, and make sure these requests are implemented … Read more
Within any creative process, there may be no definitive end to the new ideas that seem to pop up along the way. While on the one hand, changes and additions to a project can add significant value, they can also derail it if they aren’t kept in check. Using a sign-off sheet is an effective way to keep your project on target and all stakeholders informed and happy with its progress.
Almost every organization operates with finite resources and business cases determine the allocation of those resources. Therefore, Business Case Development should be a required course in every curriculum. Regardless of your field or discipline, it is crucial to develop the ability to write a compelling argument for your objectives.
Maybe this situation sounds familiar to you: you’re one member of a team all working on the same project, and weeks or perhaps months in you find yourself stuck in the middle of a task that should be simple and straightforward, but you need permission from a project lead for something and there’s confusion above you about which project lead can give you the green light.
Meanwhile, your buddy on the project team is asking for your help on an idea that you think is out of scope, but he’s convinced that it’s necessary and neither of you have evidence one way or the other to support your claim. Your project manager is impossible to get ahold of because she’s so busy putting out fires, and you have a horrible feeling that even though the project’s initial timeline is vague, there’s no way that all the necessary deliverables are going to come together in time.
A story canvas is a framework that helps you give your ideas a certain structure. Since there are several categories within the canvas itself, you see all the important factors that play a role in your story at a single glance. This framework helps you find the key to a great story that will suit your audience.