Music is truly a universal language. Sadness, joy, that cozy feeling from your childhood when your mother covered you in a blanket – it’s all in the notes.
We talked with Lorenzo Magario, founder, CEO, and art director of LmK Music Production. Despite all business duties, he managed to remain an artist through and through. Besides offering general audio-production services, he and his team of talented musicians create soundtracks for all kinds of situations, emotions and customers.
You worked on an international Ferrero commercial recently. What emotions did you want to capture with the soundtrack you provided?
For videos, music is of course very important to create emotions. How do you manage to capture your customers’ visions of a final product in your tunes?
When do you get your ideas for a piece of music?
So you are fully invested from the very beginning.
Feedback and Art
Communication with clients plays a critical role in the creative process. “The feedback we receive is always very simple; it can even be just a single adjective like ‘happier’, ‘sadder’, or ‘more energetic’”, Lorenzo says. This feedback then has to get translated into a creative process that satisfies a customer’s needs.
To get there, pinpointing an exact interpretation of a client’s wishes is the biggest hurdle to overcome. Therefore, customer communication is inevitable.
As a customer, reaching out to a company can be cumbersome – especially when art is on the table. How do you and your clients exchange feedback on your music?
How did your customers react when you first introduced them to Filestage?
Nowadays, artistic visions and client communication go hand in hand. Although it seems hard to manage, there are ways to combine them. Review software tools are the way to go. Lorenzo and his team use Filestage to keep their customers baffled by their creations whilst reducing redundant feedback loops. When do you start your free trial?
With an open mind he tries to bring a little creativity in everyone’s life. His credo: Communication is key to success.