As modern marketers, we live in a fantastic time yet find ourselves constantly battling time. A million projects to finish, deadlines to meet, sales enablement, competitor intelligence and what not. There’s always infinite to do and little time to finish it. To truly achieve success and productivity, the solution is the holy triage of modern marketing – Planning, prioritization and automation.
While planning and prioritization are relatively business specific, automation is something that is arguably business agnostic. If you can minimize the time spent on monotonous chores and channelize them to creative aspects around your business, you know you’ve made it as a marketer. The activity leads to productivity!