Writing a proposal can be a bit intimidating. You’re putting yourself out there, pitting yourself against competitors, trying to demonstrate your value, and attempting to strike a good balance with the price you set.

Your proposal represents you, your team, and your capabilities. It’s the first impression you make on a client, so it’s crucial to get it right. A proposal is about more than just describing your value. It requires doing adequate research, knowing your scope, setting a good tone, and including all the elements that are necessary to win over a client and their trust. This guide shows you how to create a proposal.