Creative Process

4 Simple Steps to Master Your Creative Process

Creativity is so important in this day and age. It can be the mother of invention, offer solutions to any number of problems and work as the incentive to produce works of art that can include paintings, songs, books, pieces of music….and the list goes on.

If you work in an ad agency, being creative is part of the job. But being creative doesn’t come as easily to some as it does for others and it can be especially difficult to be creative if it is part of your everyday routine. Understanding the creative process can help you better understand what it takes to get your mind brainstorming out of the box solutions making it easier for you to churn out great ideas every on a regular basis.

Idea Generation

24 Ways to Excel At Idea Generation (Like The Guy Who Invented Facebook)

You may expect brainstorming to be part of your everyday routine if you work at an ad agency, in the entertainment business or in the arts. But other industries may require creativity as well.

Companies are always striving to increase sales and being creative can help businesses to come up with out of the box methods of attracting new customers making creativity a necessary part of their livelihood.

Whatever industry you may be in, the bottom line is, it is likely creativity will come into play at one time or another. And coming up with that prize-winning idea could be the key to moving forward in your company while a lack of creativity…well, let’s not even think about that scenario!

Either way, I think you get the basic idea. Creativity is important no matter how you make a living!  

But coming up with creative ideas on cue can be difficult. Maybe you are suffering from a creative block or maybe you are just not naturally imaginative.

Well, whatever lies at the root of your problem, there are ways to overcome your issues and come up with prize winning ideas. Read on to find out how to unleash your creativity.

Project Risks

5 Projects Risks You Should Avoid At All Cost (and How to Mitigate Them)

Running a digital or creative agency can offer huge potential revenue for anyone looking to get into the creative industry, or transition from a freelancing career into an agency environment. However, running any kind of business comes with an array of risk factors that you need to take into consideration if you want to succeed. Dealing with clients, deadlines, quality of work and setting expectations are all factors that must be planned for and understood by agencies. Let’s take a look at some of these project management risks and how to mitigate them.

White Paper Template

How to Write a White Paper That Convinces Your Prospects (Free Template + 4 Examples)

You’re an account executive or copywriter tasked with writing a white paper. If this is your first white paper, what do you do?

The first thing you’ll want to find out, before learning how to write a white paper or even looking at a white paper template, is what is a white paper?

The short answer to that question is that a white paper is a multiple-page, in-depth sales document that includes statistics that are presented with various types of charts and graphs. Very often, a white paper is used in business-to-business settings.

To really learn what a white paper is, it also helps to know what a white paper isn’t.

Case Study Template

How to Create an Outstanding Case Study (Incl. Free Case Study Template)

About 73% of B2B companies produce case studies for their content marketing purposes. Also, 47% of them find case studies to be their most successful content types.

So what’s a marketing case study?

Simply put, a marketing case study (or a customer success story) is an advertorial for your business.

However, it doesn’t look or read like an advertisement.

Instead, it reads more like the story of how a company solved a problem using a particular solution provider or service. The most essential purpose of a marketing case study is to convince the reader that they can solve their problem just as the company in the case study did use the proposed solution.

Each time you want to push a lead further down your sales funnel or when you have a client that needs just a little more convincing to convert, you can send them a case study.