Competitive Analysis

The Proven 10-Step Process to Perform a Thorough Competitive Analysis [incl. Template]

Competitive analysis is the process of understanding your competitors and client’s competitors and the tactics that “work” (or don’t) for them. The idea is to find the select few strategies they use to drive their business.

Competitor analysis mainly includes analyzing your competitors’ marketing channels, pricing strategies, functional finesse, customer engagement and more to uncover the insights that even you can use to grow your business.

Let’s now see how to do a competitive analysis for your company or agency business and gain competitive intelligence to get more subscribers and clients.

Meeting Deadlines

12 Proven Methods For Meeting Deadlines (#2 is Our Favourite)

We all know how it is. The clock is ticking, your work is piling up, that strict timeline is looming over your head and it’s seeming more and more unlikely that you will meet the deadlines and reach your daily goals.

If you work at an ad agency, meeting deadlines is something you will have to do on a daily basis. Clients want things done and they want them done in a timely manner. Because there are so many people involved and so many moving parts in this industry, you must not only keep yourself motivated and on time, you must keep your staff motivated and on time.

Fortunately, there are a few things you can do to make sure to reach your goals.

Client Onboarding

The Agency’s Guide to Client Onboarding: How to Give a Warm Welcome to Your Clients

For a business to bloom, there are many puzzle pieces that need to fall into place, and the more you educate yourself on the process, the more likely are you to succeed. Success does not happen overnight; it does not fall on some lucky business owner’s head. No, instead, you are looking at a long dark road with many potholes, but with preparation and education, you come to acquire a flashlight to safely navigate around the obstacles. It is ultimately up to you, whether you want to succeed or not, and it all depends on how much work you are willing to put in.

Agency Pricing

How to Set Your Agency Fees: 5 Agency Pricing Methods

An agency operating in a competitive industry always has to come up with ways to deliver more value to customers and clients. Adding value to a business relationship is not just one of the ways to stay ahead of the competition and retain the most valuable customers. It also affects the agency’s bottom line. But value means little unless the agency has an efficient way to price its work products.

Collaborative Workspace

4 Ways to Build a Collaborative Workspace (That Doesn’t Suck)

Most businesses out there put the biggest focus on increasing their profits and on establishing trustworthy relationships with their clients. While this is certainly essential for every success-driven company, many of them tend to overlook another essential aspect – creating a collaborative workspace.

Working in a collaborative business environment has numerous benefits – it allows everyone to be more productive, more efficient, more flexible, develop team spirit, brainstorm, and come up with innovative methods that are beneficial for the overall effectiveness of the organization.

World famous companies such as Google pride themselves on having workspaces where employees can relax and have some fun, instead of having to be bound to cubicles throughout their workday. Such workspaces have been shown to promote productivity, creativity, and innovation.

What is more, there are even some studies according to which collaboration is guaranteed to greatly boost workplace performance.

So, if you think that things in your company can work a lot smoother if you put more emphasis on building a more collaborative working environment, we are here to give you some insightful tips on how to easily achieve that and quickly see the results.