Creating buyer personas help you to focus on the customer’s needs, wants and desires. Follow this guide to build effective buyer personas....
A simple yet powerful PowerPoint template that helps you formulate effective creative briefs. The template is tailored to the needs of professionals in advertising and...
Der Schwerpunkt der Studie liegt dabei auf den Unterschieden bei Einkommen, den Fördermitteln und dem Anteil an Frauen in Führungspositionen in der Film und Werbebranche....
75 % of all advertising pitches are lost. Apply these 4 steps to winning more advertising pitches...
Working without a clear creative brief, is like driving with broken headlights at night. This 10 points make every creative brief ready for the road...
Your clients give terrible feedback? Apply these 3 methods to empower your clients to provide better feedback...
You find yourself in a situation where your client is screaming at you? Follow this 6-step emergency guide to handle angry clients....
Trust is the foundation of every work relationship. This guide shows you the best techniques to build trust with your customers....