Replace the words “content marketing process” in the title with most any business-related process you’ll come to the same conclusion.

When you get down to brass tacks, you have to do what works for you (and your team) because no two content marketing processes will ever be exactly the same. Having a solid content marketing manager can be a lifesaver, but you may not have the luxury of hiring one yet. Knowing the many benefits of content marketing is half the battle.

Arm yourself with a content plan including the following 7 overarching stages and content marketing best practices, and build your digital marketing strategy framework.