Each business strives to acquire as many clients as possible. But only the best companies succeed in keeping customer retention at incredibly high levels.
More clients equals more sales equals more revenue. But just like in sports, where it is easier to win a title than to defend it, it is easier to land a deal with a new client that to retain customers in business.
However, this is precisely why retaining customers should be one of your primary goals. When a client stays loyal, you will have a regular flow of income from them. But this is easier said than done.
For you, the difference between retaining clients and losing them can be one of the most important factors for the survival of your agency. When an old client returns for more business, you save a lot of time and energy you would have to spend on writing a proposal, pitching or onboarding new clients.
That is why you need to learn the essential client retention tactics that will help your agency thrive. But before we list them, let’s answer one basic question: What does customer retention mean in the first place?