White Paper Template

How to Write a White Paper That Convinces Your Prospects (Free Template + 4 Examples)

You’re an account executive or copywriter tasked with writing a white paper. If this is your first white paper, what do you do?

The first thing you’ll want to find out, before learning how to write a white paper or even looking at a white paper template, is what is a white paper?

The short answer to that question is that a white paper is a multiple-page, in-depth sales document that includes statistics that are presented with various types of charts and graphs. Very often, a white paper is used in business-to-business settings.

To really learn what a white paper is, it also helps to know what a white paper isn’t.

Case Study Template

How to Create an Outstanding Case Study (Incl. Free Case Study Template)

About 73% of B2B companies produce case studies for their content marketing purposes. Also, 47% of them find case studies to be their most successful content types.

So what’s a marketing case study?

Simply put, a marketing case study (or a customer success story) is an advertorial for your business.

However, it doesn’t look or read like an advertisement.

Instead, it reads more like the story of how a company solved a problem using a particular solution provider or service. The most essential purpose of a marketing case study is to convince the reader that they can solve their problem just as the company in the case study did use the proposed solution.

Each time you want to push a lead further down your sales funnel or when you have a client that needs just a little more convincing to convert, you can send them a case study.

Project Milestones

What Are Project Milestones (And How To Use Them)

Project milestones play a vital role in business, helping you to track progress and providing a valuable tool for measuring your team’s success rate. They can be useful in keeping everyone involved in a project aware of its end goal and the various, smaller goals that should be met in getting there. This article will help to define milestones in project management and give you some valuable information on how to use them to move your project forward.