You’re an account executive or copywriter tasked with writing a white paper. If this is your first white paper, what do you do?
The first thing you’ll want to find out, before learning how to write a white paper or even looking at a white paper template, is what is a white paper?
The short answer to that question is that a white paper is a multiple-page, in-depth sales document that includes statistics that are presented with various types of charts and graphs. Very often, a white paper is used in business-to-business settings.
To really learn what a white paper is, it also helps to know what a white paper isn’t.