Customer Retention

Is Your Agency Using These Client Retention Strategies (and Why Not)?

Each business strives to acquire as many clients as possible. But only the best companies succeed in keeping customer retention at incredibly high levels.

More clients equals more sales equals more revenue. But just like in sports, where it is easier to win a title than to defend it, it is easier to land a deal with a new client that to retain customers in business.

However, this is precisely why retaining customers should be one of your primary goals. When a client stays loyal, you will have a regular flow of income from them. But this is easier said than done.

For you, the difference between retaining clients and losing them can be one of the most important factors for the survival of your agency. When an old client returns for more business, you save a lot of time and energy you would have to spend on writing a proposal, pitching or onboarding new clients.

That is why you need to learn the essential client retention tactics that will help your agency thrive. But before we list them, let’s answer one basic question: What does customer retention mean in the first place?

Creative Process

4 Simple Steps to Master Your Creative Process

Creativity is so important in this day and age. It can be the mother of invention, offer solutions to any number of problems and work as the incentive to produce works of art that can include paintings, songs, books, pieces of music….and the list goes on.

If you work in an ad agency, being creative is part of the job. But being creative doesn’t come as easily to some as it does for others and it can be especially difficult to be creative if it is part of your everyday routine. Understanding the creative process can help you better understand what it takes to get your mind brainstorming out of the box solutions making it easier for you to churn out great ideas every on a regular basis.

Idea Generation

24 Ways to Excel At Idea Generation (Like The Guy Who Invented Facebook)

You may expect brainstorming to be part of your everyday routine if you work at an ad agency, in the entertainment business or in the arts. But other industries may require creativity as well.

Companies are always striving to increase sales and being creative can help businesses to come up with out of the box methods of attracting new customers making creativity a necessary part of their livelihood.

Whatever industry you may be in, the bottom line is, it is likely creativity will come into play at one time or another. And coming up with that prize-winning idea could be the key to moving forward in your company while a lack of creativity…well, let’s not even think about that scenario!

Either way, I think you get the basic idea. Creativity is important no matter how you make a living!  

But coming up with creative ideas on cue can be difficult. Maybe you are suffering from a creative block or maybe you are just not naturally imaginative.

Well, whatever lies at the root of your problem, there are ways to overcome your issues and come up with prize winning ideas. Read on to find out how to unleash your creativity.

Project Risks

5 Projects Risks You Should Avoid At All Cost (and How to Mitigate Them)

Running a digital or creative agency can offer huge potential revenue for anyone looking to get into the creative industry, or transition from a freelancing career into an agency environment. However, running any kind of business comes with an array of risk factors that you need to take into consideration if you want to succeed. Dealing with clients, deadlines, quality of work and setting expectations are all factors that must be planned for and understood by agencies. Let’s take a look at some of these project management risks and how to mitigate them.

White Paper Template

How to Write a White Paper That Convinces Your Prospects (Free Template + 4 Examples)

You’re an account executive or copywriter tasked with writing a white paper. If this is your first white paper, what do you do?

The first thing you’ll want to find out, before learning how to write a white paper or even looking at a white paper template, is what is a white paper?

The short answer to that question is that a white paper is a multiple-page, in-depth sales document that includes statistics that are presented with various types of charts and graphs. Very often, a white paper is used in business-to-business settings.

To really learn what a white paper is, it also helps to know what a white paper isn’t.