Agency Pricing

How to Set Your Agency Fees: 5 Agency Pricing Methods

An agency operating in a competitive industry always has to come up with ways to deliver more value to customers and clients. Adding value to a business relationship is not just one of the ways to stay ahead of the competition and retain the most valuable customers. It also affects the agency’s bottom line. But value means little unless the agency has an efficient way to price its work products.

Collaborative Workspace

4 Ways to Build a Collaborative Workspace (That Doesn’t Suck)

Most businesses out there put the biggest focus on increasing their profits and on establishing trustworthy relationships with their clients. While this is certainly essential for every success-driven company, many of them tend to overlook another essential aspect – creating a collaborative workspace.

Working in a collaborative business environment has numerous benefits – it allows everyone to be more productive, more efficient, more flexible, develop team spirit, brainstorm, and come up with innovative methods that are beneficial for the overall effectiveness of the organization.

World famous companies such as Google pride themselves on having workspaces where employees can relax and have some fun, instead of having to be bound to cubicles throughout their workday. Such workspaces have been shown to promote productivity, creativity, and innovation.

What is more, there are even some studies according to which collaboration is guaranteed to greatly boost workplace performance.

So, if you think that things in your company can work a lot smoother if you put more emphasis on building a more collaborative working environment, we are here to give you some insightful tips on how to easily achieve that and quickly see the results.

Content Marketing Process

Here’s How Your Content Marketing Process Should Look Like

Replace the words “content marketing process” in the title with most any business-related process you’ll come to the same conclusion.

When you get down to brass tacks, you have to do what works for you (and your team) because no two content marketing processes will ever be exactly the same. Having a solid content marketing manager can be a lifesaver, but you may not have the luxury of hiring one yet. Knowing the many benefits of content marketing is half the battle.

Arm yourself with a content plan including the following 7 overarching stages and content marketing best practices, and build your digital marketing strategy framework.