As lovely as it is to release your full passion during a creative project, there still needs to be some organization within the process. This is the reason why creative workflows exist. Here’s our way of organizing our stuff and what tools and strategies could make your life easier…
A kickoff meeting is one of the most important events when it comes to launching a project. It is when both parties sit down together to discuss what needs to … Read more
Google Docs makes creating, reviewing and revising content super-easy. While it’s interface doesn’t come anywhere close to the slick, distraction-free writing apps out there, but the fact that all your content is backed up in your Google Drive — even if you’re on a flaky internet connection — really helps focus on the writing.
Add to this a user-friendly mobile writing experience (via the Google Docs app), add-ons, and templates — and Google Docs pretty much becomes any marketer’s go-to content tool. Let’s now look at answers to some of the most common user questions about Google Docs and then see some very useful and free Google Docs business templates.
Maybe this situation sounds familiar to you: you’re one member of a team all working on the same project, and weeks or perhaps months in you find yourself stuck in the middle of a task that should be simple and straightforward, but you need permission from a project lead for something and there’s confusion above you about which project lead can give you the green light.
Meanwhile, your buddy on the project team is asking for your help on an idea that you think is out of scope, but he’s convinced that it’s necessary and neither of you have evidence one way or the other to support your claim. Your project manager is impossible to get ahold of because she’s so busy putting out fires, and you have a horrible feeling that even though the project’s initial timeline is vague, there’s no way that all the necessary deliverables are going to come together in time.
Competitive analysis is the process of understanding your competitors and client’s competitors and the tactics that “work” (or don’t) for them. The idea is to find the select few strategies they use to drive their business.
Competitor analysis mainly includes analyzing your competitors’ marketing channels, pricing strategies, functional finesse, customer engagement and more to uncover the insights that even you can use to grow your business.
Let’s now see how to do a competitive analysis for your company or agency business and gain competitive intelligence to get more subscribers and clients.