Business meetings are a necessary evil.
At their best, they are great to discuss ideas, progress projects and deals and get everyone informed.
At their worst, they are more draining and time-consuming than productive. The worst kind of meeting is so poorly organised that it feels virtually useless – causing bad morale among attendees and taking precious time away from everyone’s priorities.
As modern marketers, we live in a fantastic time yet find ourselves constantly battling time. A million projects to finish, deadlines to meet, sales enablement, competitor intelligence and what not. There’s always infinite to do and little time to finish it. To truly achieve success and productivity, the solution is the holy triage of modern marketing – Planning, prioritization and automation.
While planning and prioritization are relatively business specific, automation is something that is arguably business agnostic. If you can minimize the time spent on monotonous chores and channelize them to creative aspects around your business, you know you’ve made it as a marketer. The activity leads to productivity!
If you’re a modern marketer, consider yourself lucky. You’re working in a dynamic field and that makes for exciting times. Not only has the technology changed, but the people have, too. These days, the folks who help you fulfill your agency goals are apt to be scattered across the globe. As a result, you may find yourself grappling with how to manage remote teams.