As modern marketers, we live in a fantastic time yet find ourselves constantly battling time. A million projects to finish, deadlines to meet, sales enablement, competitor intelligence and what not. There’s always infinite to do and little time to finish it. To truly achieve success and productivity, the solution is the holy triage of modern marketing – Planning, prioritization and automation.
While planning and prioritization are relatively business specific, automation is something that is arguably business agnostic. If you can minimize the time spent on monotonous chores and channelize them to creative aspects around your business, you know you’ve made it as a marketer. The activity leads to productivity!
If you’re a modern marketer, consider yourself lucky. You’re working in a dynamic field and that makes for exciting times. Not only has the technology changed, but the people have, too. These days, the folks who help you fulfill your agency goals are apt to be scattered across the globe. As a result, you may find yourself grappling with how to manage remote teams.
623,000 hours. Worldwide, that’s the average life expectancy for females (by the way, 20,000 hours more than men). That sounds a lot at first glance. But you know and I know it: Time flies. Hence, we need to make sure that we properly manage our time and avoid bad time-consuming activities. To help you optimize your time, we’ve asked 8 experts about their favorite time management book.
You need to walk a fine line when it comes to trying to get the most from your employees and overworking them. American companies lose $350 billion a year because of unmotivated employees. The key to solving this is providing the right employee motivation. That can be extra tricky when it comes to creative employees because creativity can’t be forced—but that doesn’t mean all is lost.