Staying productive in a dynamic project environment is a huge challenge and requires plenty of work. Hence, setting the right goals is crucial. You can see a goal as a compass. Only if you are working towards a defined goal, you can be sure that you are on the right track. But how should you define a goal in detail? SMART goals is the cue.
These days, content marketing seems like the holy grail. Everybody does it. But only a few companies know how to do it right. Regularly publishing content regularly is no longer enough. The overload of content forces you to stand out if you want to get a significant number of eyeballs on your posts.
People have concrete demands and expectations about products. Hence, product developers and project managers are facing the challenge of defining and refining the characteristics of new and existing products according to my expectations (and to the expectations of other potential customers). Often, they use the so-called House of Quality (and a related House of Quality template) to overcome this challenge.