Not everyone has the privilege to create advertising for exciting brands like Red Bull, Old Spice & Nike. The truth is that most people in the advertising industry face clients who sell soap to retirees. What storytelling techniques will work here?
Recently we wrote about what it takes to become a successful freelance designer. This time we thought of a more visual way to present the essence of this article. We created (surprise) a beautiful infographic…
If a video is able to crash an entire party, then what does this mean for marketing? What impact could a video have online, with an unlimited audience? Let’s have a closer look at the potential of video marketing.
Not everybody is destined to work his or her way up toward becoming an art director. It takes a special kind of person to be successful in advertising agencies. If you want to be a successful art director you need to make sure you adopt these seven essential traits.