All of the content your company produces should be streamlined and seamlessly tie into your core message and branding. For you and your marketing team, establishing a content review and approval process is imperative, particularly as your team grows.
Content creation does not have to be chaotic to generate fruitful results. By adding the right structures, processes, and tools you can make the most out of your valuable resources.
A marketing request form is a simple way of establishing streamlined communication between your team and others. This form enables the requester to clearly outline specific marketing services, materials, or information they require to execute the projects or services.
How can marketing departments make the most of their scarce resources, streamline processes, and free up valuable time? Marketing resource management (MRM) is all about answering this question.
Brand asset management (BAM) is about more than choosing an attractive color scheme. In this article, we’ll be guiding you through the best practices to get started with managing your brand assets and creating a BAM strategy that perfectly suits your business.