How to Create an Effective Buyer Persona
Creating buyer personas help you to focus on the customer’s needs, wants and desires. Follow this guide to build effective buyer personas.
The Ultimate Creative Brief Template (and How to Use it)
A simple yet powerful PowerPoint template that helps you formulate effective creative briefs. The template is tailored to the needs of professionals in advertising and media.
The Holy Grail to Winning more Advertising Pitches?
75 % of all advertising pitches are lost. Apply these 4 steps to winning more advertising pitches
10 Points Every Creative Brief Must Contain
Working without a clear creative brief, is like driving with broken headlights at night. This 10 points make every creative brief ready for the road
3 Powerful Methods to Get Better Client Feedback
Your clients give terrible feedback? Apply these 3 methods to empower your clients to provide better feedback