What Makes a Great Art Director?

7 Powerful Traits of Successful Art Directors at Ad Agencies

Not everybody is destined to work his or her way up toward becoming an art director. It takes a special kind of person to be successful in advertising agencies. If you want to be a successful art director you need to make sure you adopt these seven essential traits.

buyer persona

Effective Buyer Persona Template

A simple yet powerful PowerPoint template that helps you create effective buyer personas. This template works perfectly for professionals in advertising, design, marketing and media.

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How to Create an Effective Buyer Persona

Creating buyer personas help you to focus on the customer’s needs, wants and desires. Follow this guide to build effective buyer personas.