When it comes to finding great photos for your next design project finding an image that fits is basically 60% of work. Whether it’s for your desktop wallpaper collage, Facebook … Read more
Before a marketing plan for a new project can even come to be, so much time and work go into the process of finding the right marketing agency for a … Read more
We all send and receive emails every day, right?
There are so many choices for email software it can be hard to know where to start. Thus, many of us go for Gmail because we use google and because it’s an email system we’ve heard of.
What if I told you there are 11 better alternatives to Gmail?
This article is not only going to give you great email alternatives, but it’s also going to tell you exactly what each system does best, so you can decide on the best software for your needs.
Customers tend to trust print media considerably more than digital; in fact, studies show that consumers trust print ads 34% more than those found on search engines. This makes print a powerful tool for your marketing initiatives that shouldn’t be overlooked. However, for print marketing materials to be truly useful, they have to grab the audience’s attention and stand out from the competition.
You don’t have to completely reinvent the wheel to create print marketing collateral that stands out. All it takes is one unique idea—something to make a design distinctly your own.
Here are 7 tips and trends you can implement to take your print marketing strategy to the next level.
Sending project components, training videos, and other large files over email should be the simplest part of your workday, but if you or your company haven’t yet found a method to send big files that fits your specific needs, emailing attachments can be a source of frustration. Most email clients have a size limit for message attachments, which usually limits users to 25 MB attachments at the largest, and many email attachment size limits are even smaller at around 10 MB. Therefore, sending larger files requires a workaround of some kind, and it can be tricky to find the best way to send large files over email.
Fortunately, because this problem is so universal, there are a wealth of options out there to provide different workarounds. There are many methods available if you want to email a large file or email a video file, and you’ll save time in your future work routines by taking the time now to test out different options and decide which one fits your needs best.
Creativity is so important in this day and age. It can be the mother of invention, offer solutions to any number of problems and work as the incentive to produce works of art that can include paintings, songs, books, pieces of music….and the list goes on.
If you work in an ad agency, being creative is part of the job. But being creative doesn’t come as easily to some as it does for others and it can be especially difficult to be creative if it is part of your everyday routine. Understanding the creative process can help you better understand what it takes to get your mind brainstorming out of the box solutions making it easier for you to churn out great ideas every on a regular basis.
Running a digital or creative agency can offer huge potential revenue for anyone looking to get into the creative industry, or transition from a freelancing career into an agency environment. However, running any kind of business comes with an array of risk factors that you need to take into consideration if you want to succeed. Dealing with clients, deadlines, quality of work and setting expectations are all factors that must be planned for and understood by agencies. Let’s take a look at some of these project management risks and how to mitigate them.
You’re an account executive or copywriter tasked with writing a white paper. If this is your first white paper, what do you do?
The first thing you’ll want to find out, before learning how to write a white paper or even looking at a white paper template, is what is a white paper?
The short answer to that question is that a white paper is a multiple-page, in-depth sales document that includes statistics that are presented with various types of charts and graphs. Very often, a white paper is used in business-to-business settings.
To really learn what a white paper is, it also helps to know what a white paper isn’t.
About 73% of B2B companies produce case studies for their content marketing purposes. Also, 47% of them find case studies to be their most successful content types.
So what’s a marketing case study?
Simply put, a marketing case study (or a customer success story) is an advertorial for your business.
However, it doesn’t look or read like an advertisement.
Instead, it reads more like the story of how a company solved a problem using a particular solution provider or service. The most essential purpose of a marketing case study is to convince the reader that they can solve their problem just as the company in the case study did use the proposed solution.
Each time you want to push a lead further down your sales funnel or when you have a client that needs just a little more convincing to convert, you can send them a case study.
Project milestones play a vital role in business, helping you to track progress and providing a valuable tool for measuring your team’s success rate. They can be useful in keeping everyone involved in a project aware of its end goal and the various, smaller goals that should be met in getting there. This article will help to define milestones in project management and give you some valuable information on how to use them to move your project forward.
Google Docs makes creating, reviewing and revising content super-easy. While it’s interface doesn’t come anywhere close to the slick, distraction-free writing apps out there, but the fact that all your content is backed up in your Google Drive — even if you’re on a flaky internet connection — really helps focus on the writing.
Add to this a user-friendly mobile writing experience (via the Google Docs app), add-ons, and templates — and Google Docs pretty much becomes any marketer’s go-to content tool. Let’s now look at answers to some of the most common user questions about Google Docs and then see some very useful and free Google Docs business templates.
Maybe this situation sounds familiar to you: you’re one member of a team all working on the same project, and weeks or perhaps months in you find yourself stuck in the middle of a task that should be simple and straightforward, but you need permission from a project lead for something and there’s confusion above you about which project lead can give you the green light.
Meanwhile, your buddy on the project team is asking for your help on an idea that you think is out of scope, but he’s convinced that it’s necessary and neither of you have evidence one way or the other to support your claim. Your project manager is impossible to get ahold of because she’s so busy putting out fires, and you have a horrible feeling that even though the project’s initial timeline is vague, there’s no way that all the necessary deliverables are going to come together in time.
We all know how it is. The clock is ticking, your work is piling up, that strict timeline is looming over your head and it’s seeming more and more unlikely that you will meet the deadlines and reach your daily goals.
If you work at an ad agency, meeting deadlines is something you will have to do on a daily basis. Clients want things done and they want them done in a timely manner. Because there are so many people involved and so many moving parts in this industry, you must not only keep yourself motivated and on time, you must keep your staff motivated and on time.
Fortunately, there are a few things you can do to make sure to reach your goals.
For a business to bloom, there are many puzzle pieces that need to fall into place, and the more you educate yourself on the process, the more likely are you to succeed. Success does not happen overnight; it does not fall on some lucky business owner’s head. No, instead, you are looking at a long dark road with many potholes, but with preparation and education, you come to acquire a flashlight to safely navigate around the obstacles. It is ultimately up to you, whether you want to succeed or not, and it all depends on how much work you are willing to put in.
An agency operating in a competitive industry always has to come up with ways to deliver more value to customers and clients. Adding value to a business relationship is not just one of the ways to stay ahead of the competition and retain the most valuable customers. It also affects the agency’s bottom line. But value means little unless the agency has an efficient way to price its work products.
Most businesses out there put the biggest focus on increasing their profits and on establishing trustworthy relationships with their clients. While this is certainly essential for every success-driven company, many of them tend to overlook another essential aspect – creating a collaborative workspace.
Working in a collaborative business environment has numerous benefits – it allows everyone to be more productive, more efficient, more flexible, develop team spirit, brainstorm, and come up with innovative methods that are beneficial for the overall effectiveness of the organization.
World famous companies such as Google pride themselves on having workspaces where employees can relax and have some fun, instead of having to be bound to cubicles throughout their workday. Such workspaces have been shown to promote productivity, creativity, and innovation.
What is more, there are even some studies according to which collaboration is guaranteed to greatly boost workplace performance.
So, if you think that things in your company can work a lot smoother if you put more emphasis on building a more collaborative working environment, we are here to give you some insightful tips on how to easily achieve that and quickly see the results.
Replace the words “content marketing process” in the title with most any business-related process you’ll come to the same conclusion.
When you get down to brass tacks, you have to do what works for you (and your team) because no two content marketing processes will ever be exactly the same. Having a solid content marketing manager can be a lifesaver, but you may not have the luxury of hiring one yet. Knowing the many benefits of content marketing is half the battle.
Arm yourself with a content plan including the following 7 overarching stages and content marketing best practices, and build your digital marketing strategy framework.
“Ricardo, why haven’t you finished this part of the project yet?” A slightly irritated voice was banging through my phone on a Saturday morning. It was a call from the … Read more
If you’re in the middle of a large campaign for a client, and they’re knocking on your proverbial door (or inbox) about the status, you’ll need to show them something. … Read more
What makes a good project management tool even better? Every one of us has their own preferences, and a simple google search will bring a long list of features – … Read more