Our understanding of advertising has been rapidly changing to address the needs of consumers. The primary goal of ads is to reach people who are most likely to buy our products or services. As we move along the timeline of technological advancement, advertising techniques have also changed to reach more and more people.
Whether you are a student, an industry professional or a curious onlooker, the marketing niche has something to offer to everyone. One of the most popular and approachable ways to learn “on the go” is by listening to podcasts.
Podcasts are a unique, on-demand type of audio content created by individuals with something to share with the world. They come in small tidbits as well as hour-long formats and depending on your free time, you can choose which ones to pay most attention to.
Visual marketing is and should be an essential part of each marketing strategy. However, these days, everybody seems to have learned their lessons and as a consequence, each brand, business, … Read more
Choosing the right video-sharing tool can streamline your distribution phase, save valuable time, and even contribute to the bottom line of your business. In this article, we present the 25 best tools to share videos online in 2021, for those just looking for ways to easily share large video files, and even those who need a more sophisticated video production management software for your marketing function.
When it comes to finding great photos for your next design project finding an image that fits is basically 60% of work. Whether it’s for your desktop wallpaper collage, Facebook … Read more
Before a marketing plan for a new project can even come to be, so much time and work go into the process of finding the right marketing agency for a … Read more
Time’s up. You need to present what you’ve achieved so far in the project.
Except you can’t because your files are spread between five different programs and the person reviewing it doesn’t have permission to view half of them.
This wouldn’t be a problem if you had a project report template to follow.
That’s why this post will show you what a project status report is, how to use awesome tools like Filestage to present everything in a single view, and even provide a premade project report checklist to follow to create perfect reports every time.
Let’s get stuck in.
We are living in a world that’s connected by technology and it’s becoming incredibly easier for companies to outsource their needs to independent contractors or freelancers.
Lots of companies, in an effort to minimize commute and increase productivity, offer work-at-home options for their employees. There are also a lot more freelancers now, who need to submit timesheet reports to their clients.
That’s why it’s great that so many app developers have created time tracking tools to help companies and freelancers keep track of their time. Here are 16 time tracking tools for agencies to monitor their outsourced work
We all send and receive emails every day, right?
There are so many choices for email software it can be hard to know where to start. Thus, many of us go for Gmail because we use google and because it’s an email system we’ve heard of.
What if I told you there are 11 better alternatives to Gmail?
This article is not only going to give you great email alternatives, but it’s also going to tell you exactly what each system does best, so you can decide on the best software for your needs.
Customers tend to trust print media considerably more than digital; in fact, studies show that consumers trust print ads 34% more than those found on search engines. This makes print a powerful tool for your marketing initiatives that shouldn’t be overlooked. However, for print marketing materials to be truly useful, they have to grab the audience’s attention and stand out from the competition.
You don’t have to completely reinvent the wheel to create print marketing collateral that stands out. All it takes is one unique idea—something to make a design distinctly your own.
Here are 7 tips and trends you can implement to take your print marketing strategy to the next level.
Sending project components, training videos, and other large files over email should be the simplest part of your workday, but if you or your company haven’t yet found a method to send big files that fits your specific needs, emailing attachments can be a source of frustration. Most email clients have a size limit for message attachments, which usually limits users to 25 MB attachments at the largest, and many email attachment size limits are even smaller at around 10 MB. Therefore, sending larger files requires a workaround of some kind, and it can be tricky to find the best way to send large files over email.
Fortunately, because this problem is so universal, there are a wealth of options out there to provide different workarounds. There are many methods available if you want to email a large file or email a video file, and you’ll save time in your future work routines by taking the time now to test out different options and decide which one fits your needs best.
Each business strives to acquire as many clients as possible. But only the best companies succeed in keeping customer retention at incredibly high levels.
More clients equals more sales equals more revenue. But just like in sports, where it is easier to win a title than to defend it, it is easier to land a deal with a new client that to retain customers in business.
However, this is precisely why retaining customers should be one of your primary goals. When a client stays loyal, you will have a regular flow of income from them. But this is easier said than done.
For you, the difference between retaining clients and losing them can be one of the most important factors for the survival of your agency. When an old client returns for more business, you save a lot of time and energy you would have to spend on writing a proposal, pitching or onboarding new clients.
That is why you need to learn the essential client retention tactics that will help your agency thrive. But before we list them, let’s answer one basic question: What does customer retention mean in the first place?
Creativity is so important in this day and age. It can be the mother of invention, offer solutions to any number of problems and work as the incentive to produce works of art that can include paintings, songs, books, pieces of music….and the list goes on.
If you work in an ad agency, being creative is part of the job. But being creative doesn’t come as easily to some as it does for others and it can be especially difficult to be creative if it is part of your everyday routine. Understanding the creative process can help you better understand what it takes to get your mind brainstorming out of the box solutions making it easier for you to churn out great ideas every on a regular basis.
You may expect brainstorming to be part of your everyday routine if you work at an ad agency, in the entertainment business or in the arts. But other industries may require creativity as well.
Companies are always striving to increase sales and being creative can help businesses to come up with out of the box methods of attracting new customers making creativity a necessary part of their livelihood.
Whatever industry you may be in, the bottom line is, it is likely creativity will come into play at one time or another. And coming up with that prize-winning idea could be the key to moving forward in your company while a lack of creativity…well, let’s not even think about that scenario!
Either way, I think you get the basic idea. Creativity is important no matter how you make a living!
But coming up with creative ideas on cue can be difficult. Maybe you are suffering from a creative block or maybe you are just not naturally imaginative.
Well, whatever lies at the root of your problem, there are ways to overcome your issues and come up with prize winning ideas. Read on to find out how to unleash your creativity.
Running a digital or creative agency can offer huge potential revenue for anyone looking to get into the creative industry, or transition from a freelancing career into an agency environment. However, running any kind of business comes with an array of risk factors that you need to take into consideration if you want to succeed. Dealing with clients, deadlines, quality of work and setting expectations are all factors that must be planned for and understood by agencies. Let’s take a look at some of these project management risks and how to mitigate them.
You’re an account executive or copywriter tasked with writing a white paper. If this is your first white paper, what do you do?
The first thing you’ll want to find out, before learning how to write a white paper or even looking at a white paper template, is what is a white paper?
The short answer to that question is that a white paper is a multiple-page, in-depth sales document that includes statistics that are presented with various types of charts and graphs. Very often, a white paper is used in business-to-business settings.
To really learn what a white paper is, it also helps to know what a white paper isn’t.
About 73% of B2B companies produce case studies for their content marketing purposes. Also, 47% of them find case studies to be their most successful content types.
So what’s a marketing case study?
Simply put, a marketing case study (or a customer success story) is an advertorial for your business.
However, it doesn’t look or read like an advertisement.
Instead, it reads more like the story of how a company solved a problem using a particular solution provider or service. The most essential purpose of a marketing case study is to convince the reader that they can solve their problem just as the company in the case study did use the proposed solution.
Each time you want to push a lead further down your sales funnel or when you have a client that needs just a little more convincing to convert, you can send them a case study.
Project milestones play a vital role in business, helping you to track progress and providing a valuable tool for measuring your team’s success rate. They can be useful in keeping everyone involved in a project aware of its end goal and the various, smaller goals that should be met in getting there. This article will help to define milestones in project management and give you some valuable information on how to use them to move your project forward.