A kickoff meeting is one of the most important events when it comes to launching a project. It is when both parties sit down together to discuss what needs to … Read more
Google Docs makes creating, reviewing and revising content super-easy. While it’s interface doesn’t come anywhere close to the slick, distraction-free writing apps out there, but the fact that all your content is backed up in your Google Drive — even if you’re on a flaky internet connection — really helps focus on the writing.
Add to this a user-friendly mobile writing experience (via the Google Docs app), add-ons, and templates — and Google Docs pretty much becomes any marketer’s go-to content tool. Let’s now look at answers to some of the most common user questions about Google Docs and then see some very useful and free Google Docs business templates.
Maybe this situation sounds familiar to you: you’re one member of a team all working on the same project, and weeks or perhaps months in you find yourself stuck in the middle of a task that should be simple and straightforward, but you need permission from a project lead for something and there’s confusion above you about which project lead can give you the green light.
Meanwhile, your buddy on the project team is asking for your help on an idea that you think is out of scope, but he’s convinced that it’s necessary and neither of you have evidence one way or the other to support your claim. Your project manager is impossible to get ahold of because she’s so busy putting out fires, and you have a horrible feeling that even though the project’s initial timeline is vague, there’s no way that all the necessary deliverables are going to come together in time.
Competitive analysis is the process of understanding your competitors and client’s competitors and the tactics that “work” (or don’t) for them. The idea is to find the select few strategies they use to drive their business.
Competitor analysis mainly includes analyzing your competitors’ marketing channels, pricing strategies, functional finesse, customer engagement and more to uncover the insights that even you can use to grow your business.
Let’s now see how to do a competitive analysis for your company or agency business and gain competitive intelligence to get more subscribers and clients.
We all know how it is. The clock is ticking, your work is piling up, that strict timeline is looming over your head and it’s seeming more and more unlikely that you will meet the deadlines and reach your daily goals.
If you work at an ad agency, meeting deadlines is something you will have to do on a daily basis. Clients want things done and they want them done in a timely manner. Because there are so many people involved and so many moving parts in this industry, you must not only keep yourself motivated and on time, you must keep your staff motivated and on time.
Fortunately, there are a few things you can do to make sure to reach your goals.
For a business to bloom, there are many puzzle pieces that need to fall into place, and the more you educate yourself on the process, the more likely are you to succeed. Success does not happen overnight; it does not fall on some lucky business owner’s head. No, instead, you are looking at a long dark road with many potholes, but with preparation and education, you come to acquire a flashlight to safely navigate around the obstacles. It is ultimately up to you, whether you want to succeed or not, and it all depends on how much work you are willing to put in.
An agency operating in a competitive industry always has to come up with ways to deliver more value to customers and clients. Adding value to a business relationship is not just one of the ways to stay ahead of the competition and retain the most valuable customers. It also affects the agency’s bottom line. But value means little unless the agency has an efficient way to price its work products.
Most businesses out there put the biggest focus on increasing their profits and on establishing trustworthy relationships with their clients. While this is certainly essential for every success-driven company, many of them tend to overlook another essential aspect – creating a collaborative workspace.
Working in a collaborative business environment has numerous benefits – it allows everyone to be more productive, more efficient, more flexible, develop team spirit, brainstorm, and come up with innovative methods that are beneficial for the overall effectiveness of the organization.
World famous companies such as Google pride themselves on having workspaces where employees can relax and have some fun, instead of having to be bound to cubicles throughout their workday. Such workspaces have been shown to promote productivity, creativity, and innovation.
What is more, there are even some studies according to which collaboration is guaranteed to greatly boost workplace performance.
So, if you think that things in your company can work a lot smoother if you put more emphasis on building a more collaborative working environment, we are here to give you some insightful tips on how to easily achieve that and quickly see the results.
Replace the words “content marketing process” in the title with most any business-related process you’ll come to the same conclusion.
When you get down to brass tacks, you have to do what works for you (and your team) because no two content marketing processes will ever be exactly the same. Having a solid content marketing manager can be a lifesaver, but you may not have the luxury of hiring one yet. Knowing the many benefits of content marketing is half the battle.
Arm yourself with a content plan including the following 7 overarching stages and content marketing best practices, and build your digital marketing strategy framework.
“Ricardo, why haven’t you finished this part of the project yet?” A slightly irritated voice was banging through my phone on a Saturday morning. It was a call from the … Read more
Vermutlich hast Du schon davon gehört. Die Proofing- und Freigabesoftware für digitalen Content GMG CoZone stellt Ende August 2018 ihren Service ein. Wenn du GMG CoZone bisher genutzt hast, musst du … Read more
If you’re in the middle of a large campaign for a client, and they’re knocking on your proverbial door (or inbox) about the status, you’ll need to show them something. … Read more
What makes a good project management tool even better? Every one of us has their own preferences, and a simple google search will bring a long list of features – … Read more
Video is one of the most powerful tools in a marketer’s arsenal. In fact, a recent survey has shown that video as a marketing tool is up 63 percent in the past year and is on track to keep rising.
As more and more marketers discover what video marketing can do for them, the field is poised to become saturated with videos – both good and bad in quality. For you to make an impact on your clients or customers, you should start by having the best software at your disposal.
Making your clients happy is your most important job as an agency. That means you have to actively manage and meet their expectations to build a sustainable relationship. That way, you’ll be able to retain them for a long time. But how to manage and meet client expectations and even exceed them? We’ve asked 13 smart agency experts that exactly know how to answer this question.
Business meetings are a necessary evil.
At their best, they are great to discuss ideas, progress projects and deals and get everyone informed.
At their worst, they are more draining and time-consuming than productive. The worst kind of meeting is so poorly organised that it feels virtually useless – causing bad morale among attendees and taking precious time away from everyone’s priorities.