When starting to work on a completely new thing I google the s*it out of it. I’m looking for the best practices, tips, and ways to do my job better than everyone else in the universe. I’ll research it a lot to understand what others did, said and implemented, then combine all of it in a (hopefully better solution). I want to make sure that I’m creating the best content out there. Thus, social media managers have to follow the best practices to improve their chances for a better reach and engagement of the brand in the digital world.