The Big Stage: Fake video game ad from Persil, wherefrom wants brands to stop using greenwashing, and more

Here’s the latest news, stories, and inspiration from the world of marketing – curated by our team here at Filestage.

Quote of the week
“We think, mistakenly, that success is the result of the amount of time we put in at work, instead of the quality of time we put in.”
Arianna Huffington

Top stories

Persil and Lola MullenLowe promote playing outside with fake video game ad

Persil Tag image

Lola MullenLowe has delivered an ad that doubles as a video game trailer for Persil, the German laundry detergent brand. The ad takes the classic childhood game, tag, and turns it into an epic adventure. In the spirit of their Dirt Is Good tagline, it plays tricks on young gamers with language like “explore thousands of maps” and “the most realistic graphics”.

Watch the 1-minute ad →

wherefrom calls out brands using greenwashing in their marketing campaigns

Stop The Wash

Sustainability review platform, wherefrom, has had enough of brands making misleading claims about the environment. To put a stop to greenwashing once and for all, they’ve copyrighted 100 slogans and will sue anyone who uses them. And the best bit? They’ve created a karaoke-style music video to promote the campaign.

Check it out →

Pim Preston delivers eye-popping packaging for Wild Dose supplements

Wild Dose

Peer down the aisle of your local health store and you’d be hard pressed to tell one bottle of supplements from the next. Pim Preston is looking to change that with their bright branding and packaging designs for Wild Dose supplements. 

See more →

Filestage news and tips

Filestage is a platform for reviewing all your campaigns and content – all in one place. Request a free trial to see it in action. 

Here’s what’s new this week 📢

Filestage comments have a fresh new look

Filestage new comments

Say hello to our new-look comments. Designed for speed and clarity, it’s now easier than ever to see whose feedback you’re focusing on. And with handy icons for highlights, annotations, and strikeouts, you can get full context at a glance. 

Take a look →

How to create custom roles for team members 

With custom roles, you can set up different permissions for different user groups in your team or organization. This gives you full control over your Filestage account. You can, for example, choose who has permission to view all your projects, upload files, and manage your account. 

Learn more →

Deep dive

How walking helps you clear your mind and recharge  → 
Two-thirds of workers are having walking meetings on their days in the office.

Why customer storytelling is critical to your marketing mix → 
Word of mouth often falls into the too-hard basket. Here’s why it shouldn’t.

Nike’s One Box reduces packaging waste by half → 
No more double-boxed sneaker deliveries from the sportswear giant.

How Livestorm books 233% more sales demos with Intercom → 
Livestorm is a video conferencing platform that helps businesses communicate better. By switching from Drift to Intercom for sales and customer service, they increased monthly demos by 233% and reached a CSAT score of 94%.

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