The Big Stage: Stella Artois goes au naturel, B&Q’s eye-popping billboards, and more

Here’s the latest news, stories, and inspiration from the world of marketing – curated by our team here at Filestage.

Top stories

New Stella Artois campaign uses comedy and nudity to celebrate Unfiltered beer

Stella Artois ad

Created by Mother London and Anonymous Content, Stella Artois has launched a campaign for its new Unfiltered beer. Using the tagline, “Beer, au naturel”, the TV and print ads feature a town full of nudists, with conveniently-placed props to protect their modesty. 

Take a peek →

B&Q’s eye-popping billboards showcase online shopping in style

billboards from B&Q

Created by Uncommon Creative Studio and acclaimed photographer, James Day, B&Q’s latest campaign is impactful and minimalist all at once. Each ad shows a different DIY purchase appearing from a mobile phone screen. This combines with the subtle URL and logo to suggest that your next DIY purchase is just a few taps away.

Check out the billboards →

CNET rebrand takes inspiration from the golden age of journalism

CNET rebrand

In an era of deep polarization and partisan news publications, CNET’s rebrand aims to take readers back to a better time. Designed by New York and San Francisco-based studio, Collins, it features bold colors and impactful typography that ooze trust.

Take a closer look →

Filestage news and tips

Filestage is a platform for reviewing all your campaigns and content – all in one place. Request a free trial to see it in action. 

Here’s what’s new this week 📢

Where to find the latest updates on your projects

Filestage's notification center

Filestage’s notification center is home to all the updates related to your projects. Tap the notification icon in the top right corner. Then you’ll see a live feed of invites, new versions, comments, mentions, and review decisions. So you can relax knowing you’ll never miss a moment.

Find out more →

In Filestage, it’s easy to add an extra layer of security to your content reviews. You can even have different passwords for different review steps. Simply go to your project dashboard, click the gear icon at the top of your review step, and flick the toggle beside “Password Protection”. Then you’ll be able to choose a password and share it privately with your reviewers. 

Watch 1-minute walkthrough →

Deep dive

Three brand lessons from the Michelob Ultra guy →
Act fast, frame the message, and – most importantly – do the right thing.

Miller Lite vs. Bud Light: an epic clash →
As interest in beer wanes, the stakes are higher than ever.

Five tips to manage the deadline struggle →
Break down tasks into smaller milestones to improve speed and productivity.

How Marketo uses Hootsuite to improve lead quality →
Marketo is a leading provider of cloud-based marketing software. By using Hootsuite’s social media tools, they improved audience targeting to maximize lead quality for sales. But that’s not all. They also set up a more efficient workflow for social chat and CRM, leading to faster response times that increased customer satisfaction to 93%.

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