Here’s the latest news, stories, and inspiration from the world of marketing – curated by our team here at Filestage.
Quote of the week
“The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.”
Relate and Ogilvy UK create charity condoms to raise awareness of STIs in over 65s
Ogilvy UK has partnered with the relationship charity, Relate, to create a playful range of vegetable-themed condoms. Dished out at Finchley Nurseries garden center in London, the condoms were designed to highlight a rise in STIs in the over 65s. By catching people off-guard with its emoji-inspired packaging, the charity hopes to break down barriers and get people talking about sexual health in later life.
Rooftop “Chillboards” by Coors Light reduce surface temperatures by up to 50 degrees
On a typical summer day in Miami, black rooftops can hit 149°F – giving residents no choice but to crank up the A/C. But Coors Light is here to change that with their latest “Chillboards” campaign. By painting rooftops with a special white coating, they managed to cut the surface temperature by a massive 50 degrees.
New Corona billboard uses sunlight and shadows to deliver brand message
In collaboration with Wieden+Kennedy and Sketch, Corona has created a sun-drenched billboard activation on the Brighton seafront in the UK. At 6.30 pm each day, the sun passes through the vibrant foliage flanking the billboard, revealing the Corona bottle and brand message: “Made from the natural world”.
Filestage news and tips
Filestage is a platform for reviewing all your campaigns and content – all in one place. Request a free trial to see it in action.
Here’s what’s new this week 📢
Invite external partners to upload content without using up seats
With Filestage, you can invite external creatives to upload content to your project dashboard. Simply turn on “Upload Files” in the reviewer settings, then turn off “Request review decision” when inviting them. Then they’ll be able to upload content without needing to request changes or approve files..
How to review 3D content in Filestage
If you create 3D models in Autodesk Viewer or Sketchfab 3D, you can upload them to Filestage as live website reviews. Your reviewers will then be able to interact with the content and give accurate feedback on every detail.
Watch: Why companies are “debranding” →
Everyone from Toyota to Warner Bros is discarding detail and depth.
How Coke and Pepsi’s rivalry shaped marketing →
New Coke, that Pepsi ad, and everything in between.
Lush Cosmetics boosts rich snippets by 15% with Semrush →
Lush Cosmetics is a global leader in cruelty-free skincare, haircare, and bath products. With Semrush site audit and SEO tools, they reduced site errors, improved click-through rates, and optimized their site for organic search.
Thanks for reading!
Writer and brand strategist at Filestage. Excited by big ideas, lightning-fast collaboration, and Italian food.