The Big Stage: Publicis says “Do try this at home”, Michelob Ultra wants to release the pressure put on athletes, and more

Here’s the latest news, stories, and inspiration from the world of marketing – curated by our team here at Filestage.

Quote of the week
“The best marketing doesn’t feel like marketing.”
Tom Fishburne

Top stories

Publicis Conseil says “Do try this at home” with a campaign that’s legendary in more ways than one

Legendary cars meet legendary car chases in a playful new campaign from Publicis Conseil. Twisting the age-old disclaimer – “Don’t try this at home” – the campaign inspires kids to recreate epic car stunts with their favorite Renault cars.

See all three posters →

Michelob Ultra challenges the pressure athletes are put under by sports marketing

Impossible is nothing. Sacrifice everything. Forever faster. Messages like these pile huge pressure on the shoulders of athletes. But AB InBev’s Michelob Ultra beer is out to change that. Playing on the brand’s strapline – “It’s only worth it if you enjoy it” – the campaign shows the negative impact marketing and the media have on athletes. 

Watch the ad →

New packaging showcases Gotham Greens’ collaboration with Grateful Dead

In celebration of its 10th anniversary, Gotham Greens has teamed up with iconic rock band, Grateful Dead for a new product: Grateful Greens. The packaging stays true to Gotham Greens’ style while using the clear window to bring in one of the Grateful Dead’s dancing bears.

Learn more →

Filestage news and tips

Filestage is a platform for reviewing all your campaigns and content – all in one place. Request a free trial to see it in action. 

Here’s what’s new this week 📢

The new comment sidebar doesn’t just look great, it’s packed with great features too – like copying comment links. So if you want to point out a specific piece of feedback to one of your teammates, you can do it in a couple of clicks.

Learn more →

Speed up your content reviews with these shortcuts

Research shows that keyboard shortcuts can save you eight days per year. And lucky for you, Filestage is full of them! Tap F to search all your projects, files, and comments in a flash. Or hold the spacebar to click and drag around your documents and designs.

See all shortcuts →

Deep dive

Why marketers are returning to traditional advertising → 
Marketers are predicting an increase in spending for the first time in a decade.

Social media marketing is getting more expensive and less effective → 
Teams should focus more energy on email, product launches, and partnerships.

What Elon Musk’s Twitter takeover means for advertisers → 
Looser moderation could lead to more disinformation, creating big risks for brands.

How Fellow scaled a global wholesale business with Zapier → 
Fellow is a product design company focused on helping people brew ridiculously good coffee from home. By integrating Zapier into their customer experience, they’ve automated all kinds of manual tasks – from stock alerts to product personalization.

Thanks for reading!

If you enjoyed this week’s issue, why not tell your team and spread the word? And if you’re interested in giving Filestage a try, watch our interactive demo or request a free trial.

Sign up for weekly news and inspiration

Join over 40,000 marketers and creatives staying up to date with The Big Stage newsletter