Leah Tharin joins us for an exclusive interview this month. Leah is a seasoned tech leader and serial entrepreneur with over two decades of experience. Known for turning her hard-earned lessons into actionable growth strategies, she specializes in scaling B2B startups through product-led growth.
In this jam-packed interview, Leah shares advice, strategies, and hot takes on all things product lead growth. It’s a must-watch for marketers.
1. Tell us a bit about yourself and how you define product-led growth
2. If you could wave a magic wand and change one mindset in marketing teams to better support PLG, what would it be?
3. When launching a product in a saturated market where everyone claims to be “product-led”, what’s your first move to stand out? How can you make sure PLG is a real differentiator?
4. Is there a PLG metric that you believe is underrated? Why should marketers pay closer attention to it?
5. How can marketers create truly product-led content? Any tips?
6. PLG often means letting users discover value on their own. Have you ever seen this backfire? Are there times when too much autonomy can cause confusion (or churn)?
7. Do you have any advice for companies struggling to shift from sales-led to product-led strategies?
8. How can marketers blend brand storytelling and PLG for both short and long-term success?
9. What is one thing that most still marketers don’t know about PLG?
Thanks for watching!
Stay tuned for next month’s issue. And be sure to follow Leah on LinkedIn and subscribe to the ProductTea newsletter for more PLG insights!
