How can marketing departments make the most of their scarce resources, streamline processes, and free up valuable time? Marketing resource management (MRM) is all about answering this question.
Brand asset management (BAM) is about more than choosing an attractive color scheme. In this article, we’ll be guiding you through the best practices to get started with managing your brand assets and creating a BAM strategy that perfectly suits your business.
It is becoming more and more important to bring structure into the growing pile of digital data and find ways to share and edit them within and across organizations. Digital asset management (DAM) helps organize this often-neglected field of business practice. What does it entail, why is it important, and (above all) what kind of system is most suitable for the needs of your company?
Creating impactful content is a lot about creativity and providing a new perspective on an existing topic. But great content requires more than a spark of creativity…
Whether you’re a large-scale marketing team or a one-person show, you need to manage feedback for the success of your art and design projects. Here is our methodically curated list of the best artwork and approval software solutions on the market.