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The 15 software tools every marketing agency needs in 2023 (AI updated)

In the ever-changing world of marketing, technology plays a pivotal role in helping marketing teams and agencies streamline their processes, automate tasks, and achieve better results. With the rise of artificial intelligence (AI) and advancements in software solutions, agencies have access to a wide range of tools that can enhance their efficiency and effectiveness. 

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Nika Prpic

13 min read

client proofing software

Why client proofing software is the future for agencies

Feedback management is a problem that’s crying out to be solved. Find out the top three things we learned about the client proofing process – plus insights and on how online proofing software can help.

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Ethan Lott

8 min read

client feedback form

How to Use a Client Feedback Form to Get Better Feedback (Including a Template)

Collecting client feedback can help you to keep your clients happy and boost your results. Here’s how to effectively use a client feedback form.

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Max Benz

7 min read

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onboarding checklist

Easy-to-use client onboarding checklist to welcome new clients

The client onboarding process is the perfect opportunity to leave a positive first impression. The process is filled with promise, and if you handle it like a pro, you’ll set the foundations for a productive, lasting relationship. Here’s a deep dive into the client onboarding process—with a free, easy-to-use client onboarding checklist that will guarantee […]

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Max Benz

8 min read

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Header_ Agency management software

Best 26 agency software solutions to manage your agency in 2023

If you want your agency to succeed, it’s critical that you use the right agency project management software. Here’s a closer look.

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Max Benz

11 min read

client intake form

DON'T Create a Client Intake Form Before You Read This

Setting up a client intake form might sound trivial, but getting it right is actually very important to your business! A client intake form not only saves you time by finding the right kind of clients for your business, but also proves that you’re a professional service. It’s your first interaction with your customers, and we all know how important first impressions are.

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Max Benz

8 min read

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Agency Directories

20 Best Agency Directories Your Agency Shouldn't Miss in 2020

Before a marketing plan for a new project can even come to be, so much time and work go into the process of finding the right marketing agency for a job. For brands, it can be a daunting prospect to find a reputable agency whose background and expertise fits the project. For marketing agencies, even […]

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Max Benz

7 min read

Creative Process

4 Simple Steps to Master Your Creative Process

Creativity is so important in this day and age. It can be the mother of invention, offer solutions to any number of problems and work as the incentive to produce works of art that can include paintings, songs, books, pieces of music….and the list goes on. If you work in an ad agency, being creative is part of the job. But being creative doesn’t come as easily to some as it does for others and it can be especially difficult to be creative if it is part of your everyday routine. Understanding the creative process can help you better understand what it takes to get your mind brainstorming out of the box solutions making it easier for you to churn out great ideas every on a regular basis.

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Max Benz

7 min read

Project Risks

5 Projects Risks You Should Avoid At All Cost (and How to Mitigate Them)

Running a digital or creative agency can offer huge potential revenue for anyone looking to get into the creative industry, or transition from a freelancing career into an agency environment. However, running any kind of business comes with an array of risk factors that you need to take into consideration if you want to succeed. Dealing with clients, deadlines, quality of work and setting expectations are all factors that must be planned for and understood by agencies. Let’s take a look at some of these project management risks and how to mitigate them.

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Max Benz

5 min read

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Supercharge your review process

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Case Study Template

Free case study template with step-by-step guide and examples

About 73% of B2B companies produce case studies for their content marketing purposes. Also, 47% of them find case studies to be their most successful content types. So what's a marketing case study? Simply put, a marketing case study (or a customer success story) is an advertorial for your business. However, it doesn't look or read like an advertisement. Instead, it reads more like the story of how a company solved a problem using a particular solution provider or service. The most essential purpose of a marketing case study is to convince the reader that they can solve their problem just as the company in the case study did use the proposed solution. Each time you want to push a lead further down your sales funnel or when you have a client that needs just a little more convincing to convert, you can send them a case study.

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Max Benz

8 min read

Project Milestones

How to write project milestones (with practical tips and examples)

Defining project milestones is important in helping you complete your project on time and keeping track of the project progress. With project milestones, you can represent the defined goals of a project to the stakeholders, as well as communicating the timeline to achieve them. To simply state it, milestones are checkpoints in a project’s journey.

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Muriel Skusa

11 min read

Project Communication Plan

How To Create A Project Status Report For Your Agency (+ 9 Templates & Examples You Can Steal)

If you’re in the middle of a large campaign for a client, and they’re knocking on your proverbial door (or inbox) about the status, you’ll need to show them something. LIke a Project Status Report. Ever since I was a kid in elementary school, the word “report” has seemed really daunting and official sounding, and […]

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Max Benz

6 min read

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Free House of Quality template and guide for 2021

Free House of Quality template and guide for 2023

To define the characteristics of products and services according to customer expectations, the so-called House of Quality can help. Here's how you can create a House of Quality in a practical way that will ensure your product development process is guided and optimized for consumer satisfaction.

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Muriel Skusa

6 min read

In-House Marketing

The 9 Pros and Cons of In-House Marketing vs Ad Agencies

A research report found that there is a big trend towards producing marketing in-house. A lot of Companies are not hiring agencies anymore. They have plenty for reasons to do so. But instead of highlighting only one site, we want to give you a real comparison between the two options.

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Soukaina El Gharbaoui

7 min read

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Working at Advertising Agency

16 Pros and Cons of Working at an Advertising Agency

People all over the world are idolizing creative agencies. Before you go ahead and sign that contract, remember everything comes with a price.

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Niklas Dorn

6 min read

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buyer persona

The best buyer persona template for 2023 – definitions, guidelines, and examples

Creating buyer personas is a fantastic strategy for understanding your customers’ needs. Get started with our template that helps you creating compelling buyer personas that boost the value of your business!

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Muriel Skusa

15 min read