People all over the world are idolizing creative agencies. Who wouldn’t want to work at a place that is known for spectacular ideas, free food and beverages and huge after work parties? Before you go ahead and sign that contract, remember everything comes with a price.
In this article we at Filestage are going to discuss the pros and cons of working as a creative at an advertising agency.
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The Risks of Working at an Advertising Agency
Living the life of a creative artist sounds amazing doesn’t it? Creative agencies can be some of the best employers. However, everything comes with a price. Working at an advertising agency also presents risks that you should take into consideration before making your decision.
1. Lost in Translation
Agencies are flexible corporations that move at a very fast pace. Creative Agencies balance a plethora of projects simultaneously. Due to the mass number of projects, account managers need to communicate the needs of the client to the creative. This makes the job challenging for the creative and the account manager.
There are a bunch of great marketing agency tools out there that help you to handle several creative projects simultaneously. One of the most used tools to collaborate and organize projects is Trello. Everything is organized on customizable boards. One of my personal favorites is the management tool Asana. Use Asana to define and schedule tasks, assign tasks to co-workers and check them when done. Besides, to improve your creative workflow, our web application Filestage streamlines your client reviews on videos, pictures and documents.
2. Take on the Less Glamorous Projects
Agencies exist solely to serve their clients. As an employee, the client needs to be your number one concern as well. You can expect a fast-paced lifestyle filled with deadlines, demanding clients, and confusing projects. As a creative you probably have a perfect project that you love to work on. BUT, at an agency the clients come first. If the client wants a project done that you don’t particularly care about, you still need to get it done.
3. No Credit Where Credit is Due
At an agency you might get the feeling like you’re just a number. It can be hard to receive recognition when the Account Manager, or the Executive Team, is taking credit for the sleepless nights that you sacrificed.
4. High Workload
A lot of agencies tend to overwork their creatives. There is never enough time. Account managers try to sell as many campaigns as they can. Clients are demanding. Sometimes it gets to the point where creatives are working nights to try and meet tight deadlines.
5. Lower Income
The media and communication industry is infamous for its low salaries. Many hardworking advertising professionals often feel underpaid compared to the long hours they work. People who are in it for the paycheck are better off working a career in a corporate enterprise.
6. Start Late, Stay Later
A typical day usually starts a bit later then it would in more conservative industries. To sleep in and to start late is possible in most agencies. Starting late doesn’t mean you work less. A typical art director in advertising agency works long hours. Especially when deadlines are close – and deadlines are always close – creatives are expected to work overtime.
7. Being Creative Under Pressure
As a creative in an advertising agency, you are expected to come up with great ideas on a regular base. Every creative is familiar with the nagging worries about a potential creative block. This puts a lot of pressure on a creative. Not everybody can handle this.
The Advantages of Working at an Advertising Agency
Feeling discouraged? Now that we’ve covered the downsides, we can start talking about the various advantageous of working at a creative agency.
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1. Social Environment
Creative agencies are known for providing social environments for their creatives to thrive in. Creative agencies help you build strong friendships with colleagues through different activities. Some agencies are known for their parties to get their employees together. Others are known for their competitive kickball teams.
Creative agencies allow you the luxury to bounce ideas off colleagues. If you ever get a client you can’t handle, or you hit a creative block, your colleagues have your back.
2. Work Hard, Play Hard
The typical agency follows something like a “work hard, play hard” mentality. During the long days spent at the office, there is always room to have some fun. Whether it’s playing games on the Wii, drinking beer from the tap, or getting a little too creative at after work parties, creatives know how to have fun.
3. Great Learning Opportunity
If you are eager to learn, an advertising agency is the perfect place for you. Creative agencies have earned their reputations through genius ideas, consistency, and high ROI’s for their clients. Learning the tricks of selling ideas, managing clients and developing strong concepts from established agency creatives, can help to take your work to the next level.
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4. Every Jack has his Jill
Your typical day will vary from agency to agency. Some agencies are known to have more of a conservative hardworking ideology. Others tend to have a more relaxed way of operating. Each agency has a different personality, a different culture. Changes are high you’ll find the perfect match.
5. Focus On What You Love
Creative freelancers have to worry about marketing themselves, handling their financials, and finding new clients. At an agency, all of that is taken care of for you. You can focus a majority of the time working on your creative projects.
6. Regular Income
Creative agencies offer relatively safe jobs. Compared to being a freelancer you have benefits like a steady income, paid holidays and an adequate retirement plan. Agencies pay creatives on average $40,000 to $60,000, which is more than most freelancers earn. Creatives with a couple of years of experience can expect to earn up to $100,000. (Source: PayScale)
7. Opportunities for Advancement
Advertising is a meritocratic industry. Quick promotions are guaranteed to those who shine. As a smart creative in an advertising agency, your opportunities are endless. Whether your goal is to become a senior creative director or become an agency executive, you have potential for great advancement.
8. Dress Code in Ad Agencies
Depending on your job, agencies are known to be lenient when it comes to dress code. Most creatives are allowed the liberty to wear what they want. Normally anyone who meets with the client is professionally dressed, but some “creative flair” is always allowed.
9. Opportunities to Network
Creative agencies are a part of a bigger community of advertising and communication professionals. You are given the luxury of networking with other agencies, clients, suppliers, media owners and consultants as part of your business. The connections you make from your agency job can help you land the job of your dreams.
Working in an ad agency can be tough but also beneficial to your career. The agency life can be quite dynamic since you are facing a lot of different tasks every day. Working in an agency requires you to work hard and overcome difficult challenges. No customer will be like the other and you’re learning each and every day. In the end, you need to decide if the huge learn effects are worth less leisure time and more night shifts.
Summary – Pros and Cons of Working in Advertising Agency
Working in an advertising agency comes with lot of advantages and disadvantages. Creative agencies are not for everybody. But if you are eager enough to handle all the cons of being a creative in an advertising agency, it might be the perfect place for you.
- Lost in Translation
- Communications can be tough
- Work the Unpopular Jobs
- No possibility to discard a project
- No Credit Where Credit is Due
- Sometimes you don’t even get a compliment for your work
- High Workload
- There is never enough time
- Lower Income
- Lower salaries than in the corporate world
- Start Late, Stay Later
- Night shifts and overtime
- Being Creative Under Pressure
- Permanent pressure to be creative
- Social Environment
- Build strong friendships with colleagues
- Work Hard, Play Hard
- There is always room to have some fun
- Great Learning Opportunity
- Agencies are a great place to learn all the tricks
- Every Jack has his Jill
- It is easy to find an agency that fits your personality
- Focus On What You Love
- You can focus a majority of the time working on your creative projects
- Regular Income
- Creative agencies offer relatively safe jobs and a steady income
- Opportunities for Promotions
- You have potential for great advancement.
- Most creatives are allowed the liberty to wear what they want
- Opportunities to Network
- Networking is part of your business
What are your experiences? What other pros and cons do you see? We at Filestage are looking forward to your comments.