27 best feedback tools for every situation

Feedback is important in just about every company. It helps you to improve your products, your services, and to keep your business moving forward. 

But managing the feedback process can be hard work. Between chasing stakeholders, consolidating comments, and staying on top of approvals, it can sometimes feel like a full-time job. Luckily, feedback software makes all of this so much easier.

 I’ve compiled a list of the 27 best feedback tools for every situation to help you transform your ways of working!

Best customer feedback tools for reviewing content

Collecting customer feedback on the content you’ve created is made infinitely easier with the help of customer feedback software. Sharing your content, collating product feedback, and implementing suggestions, proofing software streamlines your feedback loop from start to finish.

1. Filestage – best feedback management tool

Filestage is a feedback management platform that helps you collect feedback on your content from teammates, clients, and customers – all in one place. It makes the entire process faster and less stressful. For you, and for your reviewers too!

Key features:

• Due dates keep your projects on track and help you meet deadlines
• In-context comments make for clear feedback that shows up in real time
• Visual annotations bring comments to life and make it clear what needs changing
• To-do lists give your team a clear picture of what needs amending 
• Version history helps you keep tabs on previous comments and see what’s changed
• Review steps mean your files get approved by the right people at the right stage of the process
• Project management tools like dashboards help you keep track of who you’re still waiting to hear from
• Integrations with Dropbox, Google Drive, Slack, Microsoft Teams, and more
• Automations to reduce manual tasks and speed up content reviews

You can use Filestage to review:

• Videos
• Images
• Designs
• Documents
• PDFs
• Live websites
• Audio

Filestage has a Free plan which gives you two active projects, 2 GB storage, and unlimited team members and reviewers. There are then a range of paid plans which include more projects, storage, and features like automations.

2. Approval Studio

Approval Studio is a tool built specifically for design teams, especially those agency-side that work with external teams and clients.

The feedback tool helps creative teams to get feedback on artwork and designs.

Key features:

• Real-time communication with clients 
• Four compare modes to check different versions and edits side by side
• Dashboard to keep track of the status of projects and tasks 

Pricing from $9/user monthly.

3. Frame.io

Frame.io is a video feedback tool that lets you share videos with teammates and reviewers to collect their feedback. There’s a bit of a learning curve because of the complex UI. But once you get past that, there are lots of great features for video collaboration.

Key features:

• Pause videos, add comments, and draw annotations
• Discuss feedback in the comments section before sharing the next version
• Compare versions side by side to see what’s changed
• Integrations for Adobe Premiere, After Effects, and Final Cut

There’s a free edition for up to two users, or professional pricing starts from $15/user each month.

4. Ziflow

Ziflow is a customer feedback platform that allows you to share content and gather customer feedback. It’ll simplify your feedback loop but is slightly more complex to set up than other platforms. But it has a range of automated features that still help to speed up feedback surveys and save you time. 

Key features:

• Workflow automation and templates prevent you from having to repeat tasks
• Version management to ensure everyone knows which is the latest iteration
• Version comparison at pixel-level
• Integration with file storage tools like Dropbox and Google Drive

There’s a free trial for personal use, or business pricing begins from $40/user each month.Check out our list of best Ziflow alternatives to find the right online proofing tool for your team.

5. GoVisually

GoVisually is the simplest proofing and feedback tool for collecting customer feedback on designs, PDFs and video content. Invite unlimited reviewers to use this customer feedback tool by sharing a link.

Key features:

• You can upload and annotate any PNG, JPG PSD, PDF and video files in a few clicks. 
• Share your files with unlimited reviewers and make collecting customer feedback and approval easy.
• Keep all your file versions organized in one space. They will be categorized and labeled so you’ll never mix them up.

Pricing from $99/monthly (for 50 projects and 5 users).

6. GoProof

GoProof is designed for integration with Adobe creative cloud apps. If you commonly use Adobe software, then this is perfect for streamlining your feedback loop, workflow, and bringing all your media collaboration into one place. 

Key features:

• The free add-on for Adobe means you can share content without having to export to PDF, PNG, or other file formats
• Sophisticated annotation tools so that no comment is misunderstood
• Gather feedback with real-time communication

Pricing begins from $1,500 per year.

7. Aproove

Aproove is a content feedback management tool that helps to streamline your workflow, improve collaboration, increase employee engagement, and ensure compliance.

Key features:

• More than 180 supported file types
• Conflict resolution managers can be assigned at different stages to resolve conflicts and prevent delays 
• Individual and team to-do lists make it clear who needs to do what
• Automatic timesheets help you and your team to keep tabs on how much time has been spent on tasks

Pricing starts from $750 each month.

8. ReviewStudio

ReviewStudio is a collaborative feedback tool that comes with easy-to-use features for gathering feedback, editing digital media, and tracking creative work from conception to completion.

Key features:

• Varied annotation tools for clear and precise feedback surveys
• Version comparison and “diff” feature to highlight the differences between two versions
• Options for both live and independent review sessions
• Threaded comments and conversations keep everyone in sync

Pricing from $20 monthly.

9. Markup.io

Markup.io is a content feedback platform that makes collecting feedback and collaborating infinitely easier. It supports a wide range of file formats, including images, videos, PDFs, and live websites.

Key features:

• Pixel-accurate visual annotations
• Real-time discussion threads and @mentions
• Google Chrome extension for quick and easy website annotation 
• Link-enabled file sharing 

There’s a free trial, or professional plans start from $49 each month for unlimited users.

Best feedback tools for market research

When it comes to carrying out market research and getting customer feedback on a particular product, service, or concept, the right customer feedback tool can work wonders. It can help you collect feedback, sort, and analyze the data too. 

10. Typeform – best customer survey templates

Typeform is a great customer feedback tool for online form building. The platform makes it easy to distribute customer surveys online and is well known for its user-friendly forms.

Key features:

• Create forms, surveys, quizzes, and more
• Share your brand’s personality through design and personalization
• Incorporate different types of media to bring questions to life
• Get a shareable report in a couple of clicks, or sync responses to your favorite tools

Pricing starts from $25 per month.

11. SurveyMonkey

SurveyMonkey is a global leader in survey tools. It’s a powerful and intuitive tool that gets you the answers you need. It’s secure and easy to control, giving you the power to collect actionable data from survey respondents worldwide.

Key features:

• Create attractive and branded surveys quickly
• Share those surveys rapidly and easily with a single link
• Create rules to analyze data and decide next steps

Pricing starts from $25/user per month.

12. Google Forms

Google Forms is a simple online survey tool that is integrated within the G Suite. The application makes it easy for you to collect surveys quickly, and in style.

Key features:

• Choose from a large set of curated themes and incorporate your own branding
• Collect and sort through data in an intuitive way with charts and automatic summaries, or open the raw data for deeper analysis

There’s a free personal version, or business versions start from $12/user per month.

13. Jotform

Jotform is an online form builder that makes it easy to create robust forms and collect important feedback from any device. 

Key features:

• Choose from a large selection of themes and templates 
• Use conditional logic to show or hide form fields based on how the user fills in your form
• Turn data into eye-catching visual reports 

There’s a free starter version, or upgrade from $34/user per month.

14. AskNicely

AskNicely’s customer feedback software solution helps you to gather customer feedback quickly, and in a professional, friendly, and non-interrogative way. 

Key features:

• Create customizable surveys to collect customer feedback in the survey data directly after they’ve used a service
• Connect real-time customer feedback with all your teams, systems, and processes
• Create rule-based automations that trigger automated emails or the next best action

AskNicely doesn’t put a specific price on its core product – you have to contact the company to get a personalized quote for the tools and services you want.

15. Survicate

Survicate is a survey software for businesses that want to collect customer feedback using a survey template. Once set up, you can get ongoing insights from customers, so that your team can continually react and improve your acquisition, engagement, and.

Key features:

• Make your surveys smart with skip logic, custom actions, and redirects
• See survey results in real time
• Trigger automated campaigns based on customer feedback

You can run ad hoc surveys for free, or flexible plans start at $89 per month for unlimited users.

16. Zoho Survey

Zoho Survey is an easy-to-use online survey and questionnaire-building platform, with all the essential features you need to create surveys, distribute them, and analyze responses. Create your survey in minutes and view results immediately with this real-time.

Key features:

• Choose from 250 templates tailored to different business categories
• Collaborate with colleagues so they can provide feedback on questions and how it looks
• Reach a wider audience or specific demographic with paid-for survey panels
• Customizable reports help you visualize response trends and make informed decisions

There’s a free trial, or paid-for plans start from $25/user per month.

17. Lucky Orange

Lucky Orange offers businesses powerful ways to learn about their website visitors, with the aim of improving their website’s conversion rate. The platform boasts a range of tools to help you monitor how people engage with your website and identify any sticking points in the process.

Key features:

• Surveys to ask key questions to different parts of your audience
• Session recordings to watch a specific person navigate your website to see why they’re not converting
• Dynamic heatmaps to see what people engage with on a page

There’s a free trial, or paid-for plans start from $14 per month for unlimited users.

18. Survey Sparrow

SurveySparrow is another online survey platform which allows you to create and distribute surveys, and evaluate responses. It specializes in conversational surveys that help you to create an engaging, chat-like customer experience. And increase completion rates as a result.

Key features:

• Mobile-first surveys to engage your audience on the go
• Recurring survey feature to automate surveys at regular intervals
• Advanced report filters to sort your responses based on questions, answers, a time-period, respondent details, and more

Personal plans range from free to premium, while business plans start at $99 per month for two users.

Best customer feedback platform for user experience testing

Customer feedback software plays a big part in user experience testing. With the right feedback collection tool, you can understand what your customers are thinking and feeling to improve customer satisfaction. Identify pain points in your customer experience and work out how to fix them.

Validate design decisions before committing to a plan. And get the data you need to influence stakeholders to make improvements. There’s a variety of different user experience tools you can use. For example feedback forums, feedback polls, online behavior, feedback widgets, visitor recording, and many more.

19. UserTesting – best user experience feedback tool

UserTesting is a customer feedback software for getting rapid customer feedback on almost any customer experience you can imagine. Websites. Prototypes. Real-world customer experience. You name it! It helps you collect audio and video recordings, so you can see and hear the experiences of real people as they complete the tasks you’ve set.  

Key features:

• High-quality “think out loud” feedback from your exact target audience helps you validate concepts, designs, and decisions
• Powerful visualizations make for easy analysis. Analyze product feedback, analyze customer feedback, and measure customer loyalty through user recordings.
• Integration with popular prototyping tools including Figma, InVision, Axure, Adobe XD, and more

UserTesting doesn’t put a specific price on its core product – you have to contact the company to get a personalized quote based on your team’s needs.

20. Hotjar

Hotjar is a powerful feedback tool that reveals the online behavior and voice of your users. Heatmaps, recording, and live, in-context feedback help you to spot problems with your customer experience, prioritize changes that matter, uncover opportunities for optimization, and collect ideas.

Key features:

• Live feedback gives you an understanding of what users really think about your site
• Heatmaps give you an at-a-glance overview of how people interact with a page
• Recordings let you experience your website through the eyes of your site visitors
• Integration with Google Analytics, Slack, Zapier, and more

There’s a free basic plan, or paid plans start at €32 monthly for unlimited users.

21. FullStory

FullStory tells you everything you need to know about your customers’ experience on your website – even things you didn’t know you needed to know! By combining quantitative and qualitative data, FullStory helps you see the bigger picture and discover bugs, friction, and opportunities that would have otherwise flown under the radar.

Key features:

• Autocapture technology to see where and why users are struggling with your website, mobile apps, or software platform
• Heatmaps, click maps, and scroll maps to show what gets your visitors’ attention (and what needs more work)
• Dashboards provide useful summaries to help you cut through analytics clutter

FullStory’s plans and pricing are customized to meet your organization’s needs.

22. Smartlook

Smartlook is a visitor recording tool that allows you to see your website and mobile app through the eyes of your visitors. Discover whether users do what you want them to, where they click, how far they scroll, and where and why they drop off. Then use those insights to make improvements. 

Key features:

• Session recordings help you see what users do on your website or app and understand why they don’t take the action you want them to
• Click, scroll, and movement heatmaps give you an overview of user behavior on a page
• Retroactive funnel analysis allows you to speed up user behavior analysis by using existing data 

There’s a free version for personal use, or professional plans start from $31 monthly.

23. Contentsquare

Contentsquare is a digital experience analytics platform designed to help businesses understand hidden customer behaviors, and use those insights to drive more successful experiences. Use these insights to produce user generated content based on customer behaviors. As well as its original Clicktale heatmap, session recording, and A/B testing tools, it now boasts a whole suite of customer journey analytic capabilities.

Key features:

• Anonymously tracks all mouse movements, clicks and mobile interactions inside your site or app
• Intuitive visual reporting makes it easy to see how customers are using your site or app
• Automated insights highlight your biggest opportunities and issues

Contentsquare’s custom pricing model is based on the monthly number of pageviews on your site or sessions in your mobile app.

24. VWO

VWO is an A/B testing tool that helps businesses to optimize their web experience by conducting tests, gathering user insights, and analyzing results. It’s designed to be super user-friendly – you can launch a test within minutes.

Key features:

• Run powerful A/B, multi-variate, split, multi-device, and multi-page tests
• Get assistance from ready-to-use widgets and the AI copy generator to create and test variations 
• Identify bottlenecks and opportunities with funnels, session recordings, and heatmaps

Pricing is customized based on your business’ use cases and specific requirements.

25. Mouseflow

Mouseflow is a behavior analytics tool used to optimize website experiences. Get indirect feedback by watching sessions, building heatmaps, setting up funnels, and launching feedback campaigns, you can learn more about your site visitors, what they need, and what you need to do to convert them.

Key features:

• Always-on session recording, with no forced sampling of data collection
• Six types of heatmaps to see what grabs visitors’ attention 
• Friction scores flag pain points so you know where to start
• Custom, interactive customer surveys allow you to target a specific audience in seconds

There’s a free-to-use option, or paid-for plans start at $24 every month for unlimited users.

26. Crazy Egg

Crazy Egg is an analytics platform that tracks and optimizes website visitor behavior so you can improve user experience, increase your conversion rates, and boost your bottom line. They’re best known for their heatmap reports, but they can also help you run A/B tests.

All the features:

• Heatmaps and session recordings help you understand your website visitors behavior and where they’re getting stuck
• Lists of unresolved errors show you exactly what needs fixing
• Targeted surveys provide you with valuable user feedback in real time

Pricing starts from $29 monthly.

27. Inspectlet

Inspectlet is a session recording tool that records videos of your visitors as they use your site. See every movement, scroll, click, and keypress on your site. You can see what’s grabbing their attention, where they’re getting confused, and what you need to do to increase your conversion rate. This customer feedback software will make you aware of the improvements you can make.

Key features:

• Eye-tracking, click, and scroll heatmaps highlight what your users are drawn to
• On-page surveys customer feedback tool help you to collect direct customer feedback
• Form analytics show where visitors are hesitating or getting confused

There’s a free version, and paid plans start from $39 monthly.

Final thoughts

And there you have it, the 27 best feedback tools for reviewing content, carrying out market research, or conducting UX testing. I hope you’ve found one (or several) that resonates. Most offer free trials so that you can make sure they’re the right tool before you commit. If you’d like to see for yourself how Filestage can help with user feedback, start a free trial today →