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Marketing

Everything you need to know about marketing campaign management

Any marketing manager will tell you that managing an entire marketing campaign is no mean feat. Multiple departments and stakeholders. Tight deadlines. Complicated budgets. Confusing analytics. The list goes on.

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Katie Garrett

8 min read

6 things slowing marketers down in 2023 and what to do about them

Project launches. Events. Innovation. Deadlines. The world of marketing is fast-paced and exciting. But even when you’re trying your hardest to stay ahead of the game, external factors can swoop in and slow you down. Here are six things slowing marketers down in 2023, with recommendations to solve these problems once and for all.

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Nika Prpic

5 min read

Marketing collaboration article

8 marketing collaboration tools for a remote-friendly world

More and more teams are working in a remote environment, and collaboration tools are making it happen for them. For marketing teams, things are no different. Many teams are turning to marketing collaboration tools to successfully guide their content creation from start to finish. See what makes Filestage your go-to tool for marketing collaboration.

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Nika Prpic

7 min read

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Meet Filestage at DMEXCO 2022

Meet Filestage at DMEXCO 2022 – Europe’s top digital marketing and tech event

Heading to DMEXCO this September? Here’s the lowdown to help you get the most out of Germany’s two-day marketing extravaganza!

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Ethan Lott

2 min read

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Partnership Filestage BrandMaster

Easy branding and marketing thanks to new partnership between Filestage and BrandMaster

Filestage, the Online Proofing SaaS platform, started a partnership with BrandMaster. The companies now offer a state-of-the-art customer-centric platform for brand management and marketing with online proofing capabilities.

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Niklas Dorn

2 min read

Marketing Resource Management Tool

How to find a marketing resource management tool – 17 great tools you should know

Marketing resource management is the practice of collecting, organizing and storing marketing resources. MRM should take place on a company-wide scale; your entire marketing team should be familiar with your strategy. With marketing resource management software, you can successfully leverage your marketing efforts and help your teams assets in a more efficient way, bringing your organization the best possible end result.

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Muriel Skusa

12 min read

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brand guidelines

How to Create Brand Guidelines Your Team Will Love

The brand guideline document is designed to keep every element of the company’s branded content consistent and in line with the established look, feel and design of the brand. Get to know how you create professional brand guidelines for your marketing team.

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Muriel Skusa

20 min read

content workflow

Make the Most of Your Content with a Solid Content Workflow

Each content workflow is specifically designed for a particular type of content. A content workflow could apply to a type of content that your marketing team creates on a regular basis - such as social media or blog posts - or it could outline the process for larger and more complex pieces of content.

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Muriel Skusa

17 min read

marketing campaign

All You Need to Know to Create a Successful Marketing Campaign

A creative out-of-the-box campaign requires thorough planning and preparation. And if you manage to tick all the right boxes, the results will bring your business to the next level. But what are the important steps for setting up a successful marketing campaign?

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Muriel Skusa

20 min read

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Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
content creation process

The Best Way to Master Your Content Creation Process

Content creation does not have to be chaotic to generate fruitful results. By adding the right structures, processes, and tools you can make the most out of your valuable resources.

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Muriel Skusa

21 min read

marketing request form

How to create a marketing request form (free checklist)

A marketing request form is a simple way of establishing streamlined communication between your team and others. This form enables the requester to clearly outline specific marketing services, materials, or information they require to execute the projects or services.

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Muriel Skusa

14 min read

marketing resource management

Everything you need to know about marketing resource management

Marketing experts have to manage different campaigns, creative projects, and all involved stakeholders. Additionally, they also have to make timely decisions, change focus, and manage marketing materials while maintaining a productive workflow. Keeping track of all these resources can be quite demanding, even for experienced marketers. This is where marketing resource management can make your life easier.

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Muriel Skusa

8 min read

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brand asset management

The Most Comprehensive Guide to Brand Asset Management

Brand asset management (BAM) is about more than choosing an attractive color scheme. In this article, we’ll be guiding you through the best practices to get started with managing your brand assets and creating a BAM strategy that perfectly suits your business.

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Max Benz

11 min read

digital asset management

Digital Asset Management: How to Organize Your Digital Assets

It is becoming more and more important to bring structure into the growing pile of digital data and find ways to share and edit them within and across organizations. Digital asset management (DAM) helps organize this often-neglected field of business practice. What does it entail, why is it important, and (above all) what kind of system is most suitable for the needs of your company?

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Max Benz

14 min read

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marketing compliance

Marketing Compliance Decoded: Everything You Need to Know

Marketing compliance is the act of ensuring that your marketing, advertising, and sales content follows the strict rules, standards, and laws that are in place to protect consumers and their data. Here’s everything you need to know about this tricky area of marketing and how you can follow the rules every time, guaranteed.

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Max Benz

14 min read

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media planning resources

The simple and effective handbook for media planning

With a rising number of media platforms in 2022, efficient media planning has become more crucial than ever. No matter if you hire advertising agencies or implement the media campaign on your own, you need to know your target audience inside-out.

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Muriel Skusa

14 min read

Communication Tools for Marketing Teams

The best communication tools for marketing teams in 2022

Marketing teams have to be in constant communication to collaborate effectively. This means sending messages, requesting feedback and updates, sharing and approving files and managing stakeholders. Having the right team communication tools is vital, and this article will highlight the best, modern business communication tools that all marketing teams can benefit from.

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Muriel Skusa

14 min read

marketing operations

The complete guide to marketing operations in 2022

If you think your marketing strategy and marketing department are not producing the desired results, you might take a look at the role of marketing operations. By taking a bird’s eye view from a marketing operations perspective, you will be able to spot redundancies, cost issues or a lack of technical and analytical skills, which keep your marketing department from excelling.

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Muriel Skusa

12 min read

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marketing workflow

7 marketing workflows that will streamline your marketing efforts

When was the last time you took a hard look at the processes that make up your own and your team’s workflows in marketing? To help you answer that question, we’ve put together seven marketing workflows that will help you streamline your marketing activities.

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Max Benz

17 min read

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Google Docs Tutorial

A Simple Google Docs Tutorial For Marketers (incl. 7 Google Docs Templates)

Google Docs makes creating, reviewing and revising content super-easy. While it’s interface doesn’t come anywhere close to the slick, distraction-free writing apps out there, but the fact that all your content is backed up in your Google Drive — even if you’re on a flaky internet connection — really helps focus on the writing. Add to this a user-friendly mobile writing experience (via the Google Docs app), add-ons, and templates — and Google Docs pretty much becomes any marketer’s go-to content tool. Let’s now look at answers to some of the most common user questions about Google Docs and then see some very useful and free Google Docs business templates.

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Max Benz

8 min read

The 33 Best Types of Marketing Collateral

A massive guide to the best types of marketing collateral

Marketing collateral is any material that tells your customers who you are and what you do. However, there are so many types of marketing collateral in the business environment that it can be challenging trying to decide on the best one to use.

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Muriel Skusa

25 min read

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In-House Marketing

The 9 Pros and Cons of In-House Marketing vs Ad Agencies

A research report found that there is a big trend towards producing marketing in-house. A lot of Companies are not hiring agencies anymore. They have plenty for reasons to do so. But instead of highlighting only one site, we want to give you a real comparison between the two options.

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Soukaina El Gharbaoui

7 min read