Marketing

Marketing for technology companies_header

The 12-step guide to marketing for technology companies

Did you know that 80% of all tech startups fail? Fierce competition and the ever-changing tech landscape make it extremely hard for tech businesses to survive beyond their first year of operation. On the brighter side, this means that 20% of them make it. Not just because they have better products than the rest but […]

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Nika Prpic

9 min read

Airline advertising_header

Top 10 airline marketing strategies for 2024 + examples

The number of global flights was finally forecast to surpass pre-pandemic levels in 2024. Which means competition between airlines is more fierce than ever before. If you want to attract customers and stand out in crowded skies, your airline marketing strategies need to be sharp, innovative, and ever-adapting.  In this article, we’ll explore strategies that […]

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Katie Garrett

8 min read

blog banner interview

The Fine Line Interview with Colin Sinclair McDermott

For issue #3 of The Fine Line newsletter, we asked The Online Print Coach, Colin Sinclair McDermott, about the biggest trends in print marketing.

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Nicki Wylie

3 min read

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Pos marketing_header

Six battle-tested POS marketing strategies for retail businesses

Research shows that 76% of purchase decisions are made in-store. Another study revealed that in-store sales can increase by up to 65% when a business uses POS materials. These stats alone paint a pretty clear picture. With the right strategy, POS marketing works.  But how can your retail business reap the rewards (increased sales, brand […]

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Nicki Wylie

6 min read

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The Fine Line Interview with Diana Caplinska

For issue #2 of The Fine Line newsletter, we asked Brand Strategist and Creative Diana Caplinska for her advice on gaining (and keeping) consumer trust. 

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Nicki Wylie

4 min read

Apple branding article_header

Apple branding: the story behind the world’s most valued brand

It’s official. Since 2023, Apple has been the most valued brand in the world, with revenue exceeding $383 billion.

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Nika Prpic

7 min read

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Travel marketing trends article_header

5 travel marketing trends taking off in 2024 (with examples)

Global tourist arrivals are forecast to reach up to 95% of pre-pandemic levels in 2024. And travelers are still enjoying “revenge vacations” after years of limited tourism. This is great news for travel industry players. But a boom in demand means more competition.  On top of a crowded market, rising inflation and travel costs are […]

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Nicki Wylie

7 min read

Pharmaceutical content marketing_header

How to make a strong pharma content marketing strategy

Looking at pharma marketing only a couple of years ago, we can see drastically different healthcare trends from what we have now. Patients used to go to the nearest pharmacy or visit their doctor for information about their medication or treatment.  This meant that pharmacists, doctors, and other healthcare workers were the primary target audience […]

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Nika Prpic

9 min read

Consumer electronics marketing trends_header

6 surprising consumer electronics marketing trends for 2024 (with examples)

In 2024, the global consumer electronics market generated $950 billion in revenue. This figure alone shows just how big the demand for black goods is. Demand may be high, but competition is even higher. That means your company needs a winning consumer electronics marketing strategy if it’s going to go up against the big guns […]

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Nicki Wylie

8 min read

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Reastaurant marketing campaign_header

11 best restaurant marketing campaigns from fast food giants

For a long time, word of mouth was considered the best way for restaurants to bring in loyal customers. But in today’s competitive market, with new restaurants coming onto the scene faster than a carton of french fries, food service businesses need to do more to get customers through the door.   From branded rap albums […]

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Valerie O'Connor

8 min read

Tourism marketing_header

Top 10 tourism marketing strategies for 2024 + examples

The global tourism industry is well and truly booming, with a projected value of $14.77 trillion by 2029. But it’s not all sunshine and revenue for tourism businesses. The competition is fierce, so if you want to snatch up your share of the market, you’ve really got to wow your target audience. And to do […]

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Valerie O'Connor

8 min read

How to make a travel brochure_header

How to make a travel brochure in 6 simple steps (with examples)

If you think travel brochures are a thing of the past, you’re wrong. A survey by Bentley University showed that 79% of visitors pick up a travel brochure while on vacation. And 73% of them would consider changing their travel plans because of a brochure. The short of it? Brochures still pack a big punch […]

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Nicki Wylie

7 min read

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marketing asset management

The ultimate guide to marketing asset management 

When you’re part of a busy marketing team, managing a large volume of diverse marketing assets can feel overwhelming. In this guide, I’ll give you the lowdown on marketing asset management.

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Katie Garrett

7 min read

Content supply chain header image

How to build a better content supply chain in 4 steps

If you feel like you’re constantly chasing your tail to keep up with the demand for quality content, there’s a good chance you’re working with a wonky content supply chain.

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Valerie O'Connor

7 min read

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media asset management_header

Media asset management: How to organize your media assets 

Struggling to keep up with the sheer volume of multimedia content you’re producing? When you have files scattered across different platforms, managing and locating assets can become a logistical nightmare. 

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Katie Garrett

7 min read

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brand governance_header

Brand governance: The 2024 edition 

28% of medium to large-sized companies estimate that brand dilution costs their business between $6 and $10 million. Every. Single. Year.

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Nicki Wylie

9 min read

how to market a product_header

How to market a product to win over more customers

You just launched a new shoe line, and the product is so good that you believed it would practically sell itself. Yet, the sales aren't going as smoothly as you thought they would.

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Nika Prpic

8 min read

POS materials_header

9 point of sale (POS) materials for in-store marketing

I’m a sucker for a great piece of point of sale (POS) marketing. And I'm not the only one, with research showing that up to 76% of purchase decisions are made at the point of sale. 

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Valerie O'Connor

5 min read

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b2b marketing trends_header image

Top 5 B2B content marketing trends [2024 Edition]

The content marketing industry will be worth an estimated $600 billion by the end of 2024.

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Nicki Wylie

10 min read

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healthcare marketing trends_header image

5 biggest healthcare marketing trends for 2024 (and how to implement them)

Healthcare marketing is a different beast.. With its strict regulations and specific goals and practices, healthcare organizations have always been shy to accept some of the trendiest marketing practices. 

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Nika Prpic

8 min read

best slogans from the travel industry

10 best slogans from the travel and tourism industry

An estimated 975 million tourists traveled internationally between January and September 2023. Needless to say, demand in the travel and tourism industry is high. So is competition. As travel companies and tourism boards vie for consumers’ attention, a really great slogan can be the difference between “fully booked” and “canceled”.

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Nicki Wylie

10 min read

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Visual content marketing guide: The 2024 edition

43% of marketers say creating consistently high-quality visual content is one of their biggest challenges. And it’s no wonder.

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Nicki Wylie

12 min read

beauty marketing trends

6 beauty marketing trends for 2024 and beyond

The best way for your business to keep your competitive edge and gain market share is to stay on top of the latest beauty marketing trends.

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Nicki Wylie

7 min read

brand tone of voice examples

15 brand tone of voice examples to help you find yours

Every year, over 5 million new businesses hit the US market. Every one with the same hopes and dreams – to conquer the competition and rise to the top. So you need a unique brand voice that makes you stand out if you want to capture your customers’ attention. 

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Nika Prpic

8 min read

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brand consistency examples

12 best brand consistency examples we all know and love

If you want your business to succeed in today’s brand-eat-brand world, you need to be consistent across every part of the consumer journey. 

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Valerie O'Connor

8 min read

brand consistency_header image

5 benefits of brand consistency and how to maintain it

People don’t buy into products as much as they buy into brands. In fact, having consistent branding across all platforms has been shown to increase revenue by up to 23%. 

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Valerie O'Connor

8 min read

marketing campaign header image

Campaign planning – how to boss your marketing campaigns

You can’t build a great building on weak foundations, and the same goes for your marketing campaign. 

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Valerie O'Connor

8 min read

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How to make a brochure that stands out in 7 simple steps 

The humble brochure has been used for centuries. And despite the rising popularity of digital marketing, brochures are still one of the best types of marketing collateral to tell your brand’s story and connect with potential customers. When done right, that is …

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Valerie O'Connor

8 min read

digital collaboration

How to achieve god-tier digital collaboration in 2024

We seem to have reached this status quo where everyone is using Slack, Teams, and the odd email and video call to communicate and collaborate. But true digital collaboration goes beyond using these standard collaboration tools.

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Katie Garrett

7 min read

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digital content management

What is digital content management? Key steps explained

These days, brands communicate with consumers across a variety of platforms and formats. What’s more, they need to make sure each piece of content is consistent, relevant, and ready to go ASAP.

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Valerie O'Connor

7 min read

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review process for AI-generated content header image

How to build a robust review process for AI-generated marketing content

Over the last 12 months, AI has taken the marketing world by storm. We’ve all had a go at it. But when it comes to brand efficacy and compliance, it’s left a lot of us scratching our heads wondering (well, to put it plainly) what the hell do we do now?!

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Ethan Lott

6 min read

digital marketing process_header image

12 ways to update your digital marketing process for 2024 

This article will cover all the key things you can do to update your digital marketing process for 2024.

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Valerie O'Connor

8 min read

digital content creation

10 essentials to nail digital content creation in 2024

Creating digital content is easy. Anyone can send stuff out into the world with just a few clicks. But at a time when people are exposed to anywhere from 76 to 10,000 ads per day, creating content that actually reaches and resonates with your audience calls for a lot more consideration. 

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Valerie O'Connor

7 min read

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content marketing tools

The A-Z of the best content marketing tools to grow your business

Let’s be honest, nobody likes being bombarded by pushy promotions and sales pitches. Instead, people prefer brands that communicate with them in a more authentic and useful way. And that’s where content marketing becomes invaluable.

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Valerie O'Connor

9 min read

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content production_header image

12 dos and don’ts of content production in 2024

Stepping up your digital content creation in 2024? You’re not alone. In fact, 50% of marketers plan on increasing their investment in content marketing this year.

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Katie Garrett

8 min read

marketing translation_header image

How to grow your audience with marketing translation

The world really is your oyster when it comes to marketing to international audiences. But while modern technology and globalization have made it easier to reach new markets, you must first make sure your marketing messages land correctly with each local audience.

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Valerie O'Connor

7 min read

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AI report header image

Report: AI’s impact on creativity, self-esteem, and work-life balance in 2024

Over the last year, AI has shouldered its way into the lives of marketers all over the world. And with the AI market set to hit almost $300 billion by the end of 2024, it shows no signs of slowing down. But who’s using AI the most? And, more importantly, how do people really feel about it?

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Ethan Lott

8 min read

8 steps to a successful marketing strategy (with examples)

It’s no secret that marketing is the key to business success. So, let’s take an in-depth look at how to create a successful marketing strategy that attracts (and retains) customers.

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Katie Garrett

8 min read

stakeholder communication

Stakeholder communication: 6 characters in every review process and how to handle them

According to Forbes, 49% of employees say that ineffective communication impacts their productivity. And in my experience, this is especially true when it comes to stakeholder communication.

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Ethan Lott

9 min read

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Hearder_ brand brief article

How to create an effective brand brief and why it’s important

Nowadays, it’s all about brand building. Whether you’re specialized in educating and consulting other businesses, or have a small business that’s trying to make it in the big world, you need a strong brand to push through the competition. 

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Nika Prpic

11 min read

Everything you need to know about marketing campaign management

Any marketing manager will tell you that managing an entire marketing campaign is no mean feat. Multiple departments and stakeholders. Tight deadlines. Complicated budgets. Confusing analytics. The list goes on.

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Katie Garrett

8 min read

6 things slowing marketers down in 2024 and what to do about them

Here are six things slowing marketers down in 2024, with recommendations to solve these problems once and for all.

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Nika Prpic

5 min read

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Marketing collaboration article

8 marketing collaboration tools for a remote-friendly world

More and more teams are working in a remote environment, and collaboration tools are making it happen for them. For marketing teams, things are no different. Many teams are turning to marketing collaboration tools to successfully guide their content creation from start to finish. See what makes Filestage your go-to tool for marketing collaboration.

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Nika Prpic

7 min read

This year, global ad spend is set to hit $745 billion. And that doesn’t even include formats like webpages, signage, packaging, and organic social. When you add it all up, one thing is clear: companies are creating an incredible amount of content.

How to set up an effective ad proofing process at your agency (+ 6 epic ad fails)

This year, global ad spend is set to hit $745 billion. And that doesn’t even include formats like webpages, signage, packaging, and organic social. When you add it all up, one thing is clear: companies are creating an incredible amount of content.

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Ethan Lott

5 min read

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brand asset management software

Top 10 Brand Asset Management Software Solutions in 2024

Brand asset management software is the most important ingredient when it comes to implementing an impactful BAM strategy. Brand management software applies the principles of digital asset management to create a solution through which you can specifically manage all of your brand assets more efficiently.

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Muriel Skusa

9 min read

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Partnership Filestage BrandMaster

Easy branding and marketing thanks to new partnership between Filestage and BrandMaster

Filestage, the Online Proofing SaaS platform, started a partnership with BrandMaster. The companies now offer a state-of-the-art customer-centric platform for brand management and marketing with online proofing capabilities.

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Niklas Dorn

2 min read

Marketing Resource Management Tool

How to find a marketing resource management tool – 17 great tools you should know

Marketing resource management is the practice of collecting, organizing and storing marketing resources. MRM should take place on a company-wide scale; your entire marketing team should be familiar with your strategy. With marketing resource management software, you can successfully leverage your marketing efforts and help your teams assets in a more efficient way, bringing your organization the best possible end result.

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Muriel Skusa

12 min read

brand guidelines

How to Create Brand Guidelines Your Team Will Love

The brand guideline document is designed to keep every element of the company’s branded content consistent and in line with the established look, feel and design of the brand. Get to know how you create professional brand guidelines for your marketing team.

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Muriel Skusa

21 min read

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Hearder_ Content workflow article

Make the most of your content with a solid content workflow

Each content workflow is specifically designed for a particular type of content. A content workflow could apply to a type of content that your marketing team creates on a regular basis - such as social media or blog posts - or it could outline the process for larger and more complex pieces of content.

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Muriel Skusa

14 min read

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marketing campaigns

All You Need to Know to Create a Successful Marketing Campaign

A creative out-of-the-box campaign requires thorough planning and preparation. And if you manage to tick all the right boxes, the results will bring your business to the next level. But what are the important steps for setting up a successful marketing campaign?

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Muriel Skusa

20 min read

content creation process

The Best Way to Master Your Content Creation Process

Content creation does not have to be chaotic to generate fruitful results. By adding the right structures, processes, and tools you can make the most out of your valuable resources.

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Muriel Skusa

21 min read

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How to create a marketing request form (free checklist)

A marketing request form is a simple way of establishing streamlined communication between your team and others. This form enables the requester to clearly outline specific marketing services, materials, or information they require to execute the projects or services.

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Muriel Skusa

14 min read

marketing resource management

Everything you need to know about marketing resource management

Marketing experts have to manage different campaigns, creative projects, and all involved stakeholders. Additionally, they also have to make timely decisions, change focus, and manage marketing materials while maintaining a productive workflow. Keeping track of all these resources can be quite demanding, even for experienced marketers. This is where marketing resource management can make your life easier.

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Muriel Skusa

8 min read

brand asset management article_header image

Your go-to guide for brand asset management

Brand asset management (BAM) is about more than choosing an attractive color scheme. In this article, we’ll be guiding you through the best practices to get started with managing your brand assets and creating a BAM strategy that perfectly suits your business.

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Max Benz

10 min read

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digital asset management

Digital Asset Management: How to Organize Your Digital Assets

It is becoming more and more important to bring structure into the growing pile of digital data and find ways to share and edit them within and across organizations. Digital asset management (DAM) helps organize this often-neglected field of business practice. What does it entail, why is it important, and (above all) what kind of system is most suitable for the needs of your company?

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Max Benz

14 min read

marketing compliance

Marketing Compliance Decoded: Everything You Need to Know

Marketing compliance is the act of ensuring that your marketing, advertising, and sales content follows the strict rules, standards, and laws that are in place to protect consumers and their data. Here’s everything you need to know about this tricky area of marketing and how you can follow the rules every time, guaranteed.

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Max Benz

14 min read

media planning resources

The simple and effective handbook for media planning

With a rising number of media platforms in 2022, efficient media planning has become more crucial than ever. No matter if you hire advertising agencies or implement the media campaign on your own, you need to know your target audience inside-out.

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Muriel Skusa

14 min read

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Communication Tools for Marketing Teams

The best communication tools for marketing teams in 2022

Marketing teams have to be in constant communication to collaborate effectively. This means sending messages, requesting feedback and updates, sharing and approving files and managing stakeholders. Having the right team communication tools is vital, and this article will highlight the best, modern business communication tools that all marketing teams can benefit from.

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Muriel Skusa

14 min read

marketing operations

The complete guide to marketing operations in 2022

If you think your marketing strategy and marketing department are not producing the desired results, you might take a look at the role of marketing operations. By taking a bird’s eye view from a marketing operations perspective, you will be able to spot redundancies, cost issues or a lack of technical and analytical skills, which keep your marketing department from excelling.

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Muriel Skusa

12 min read

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marketing workflow article_header image (1)

6 marketing workflows to streamline your campaigns

When was the last time you took a hard look at the processes that make up your own and your team’s workflows in marketing? To help you answer that question, we’ve put together seven marketing workflows that will help you streamline your marketing activities.

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Max Benz

17 min read

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Google Docs Tutorial

A Simple Google Docs Tutorial For Marketers (incl. 7 Google Docs Templates)

Google Docs makes creating, reviewing and revising content super-easy. While it’s interface doesn’t come anywhere close to the slick, distraction-free writing apps out there, but the fact that all your content is backed up in your Google Drive — even if you’re on a flaky internet connection — really helps focus on the writing. Add to this a user-friendly mobile writing experience (via the Google Docs app), add-ons, and templates — and Google Docs pretty much becomes any marketer’s go-to content tool. Let’s now look at answers to some of the most common user questions about Google Docs and then see some very useful and free Google Docs business templates.

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Max Benz

8 min read

Hearder_ content marketing process article

How to set up an effective content marketing process

Replace the words "content marketing process" in the title with most any business-related process you'll come to the same conclusion. When you get down to brass tacks, you have to do what works for you (and your team) because no two content marketing processes will ever be exactly the same. Having a solid content marketing manager can be a lifesaver, but you may not have the luxury of hiring one yet. Knowing the many benefits of content marketing is half the battle. Arm yourself with a content plan including the following 7 overarching stages and content marketing best practices, and build your digital marketing strategy framework.

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Max Benz

6 min read

The 33 Best Types of Marketing Collateral

A massive guide to the best types of marketing collateral

Marketing collateral is any material that tells your customers who you are and what you do. However, there are so many types of marketing collateral in the business environment that it can be challenging trying to decide on the best one to use.

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Muriel Skusa

25 min read

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In-House Marketing

The 9 Pros and Cons of In-House Marketing vs Ad Agencies

A research report found that there is a big trend towards producing marketing in-house. A lot of Companies are not hiring agencies anymore. They have plenty for reasons to do so. But instead of highlighting only one site, we want to give you a real comparison between the two options.

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Soukaina El Gharbaoui

7 min read

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