Marketing

marketing campaign header image

Campaign planning – how to boss your marketing campaigns

You can’t build a great building on weak foundations, and the same goes for your marketing campaign. 

How to make a brochure that stands out in 7 simple steps 

The humble brochure has been used for centuries. And despite the rising popularity of digital marketing, brochures are still one of the best types of marketing collateral to tell your brand’s story and connect with potential customers. When done right, that is …

digital collaboration

How to achieve god-tier digital collaboration in 2024

We seem to have reached this status quo where everyone is using Slack, Teams, and the odd email and video call to communicate and collaborate. But true digital collaboration goes beyond using these standard collaboration tools.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
digital content management

What is digital content management? Key steps explained

These days, brands communicate with consumers across a variety of platforms and formats. What’s more, they need to make sure each piece of content is consistent, relevant, and ready to go ASAP.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
review process for AI-generated content header image

How to build a robust review process for AI-generated marketing content

Over the last 12 months, AI has taken the marketing world by storm. We’ve all had a go at it. But when it comes to brand efficacy and compliance, it’s left a lot of us scratching our heads wondering (well, to put it plainly) what the hell do we do now?!

digital marketing process_header image

12 ways to update your digital marketing process for 2024 

This article will cover all the key things you can do to update your digital marketing process for 2024.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
digital content creation

10 essentials to nail digital content creation in 2024

Creating digital content is easy. Anyone can send stuff out into the world with just a few clicks. But at a time when people are exposed to anywhere from 76 to 10,000 ads per day, creating content that actually reaches and resonates with your audience calls for a lot more consideration. 

content marketing tools

The A-Z of the best content marketing tools to grow your business

Let’s be honest, nobody likes being bombarded by pushy promotions and sales pitches. Instead, people prefer brands that communicate with them in a more authentic and useful way. And that’s where content marketing becomes invaluable.

content production_header image

12 dos and don’ts of content production in 2024

Stepping up your digital content creation in 2024? You’re not alone. In fact, 50% of marketers plan on increasing their investment in content marketing this year.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
marketing translation_header image

How to grow your audience with marketing translation

The world really is your oyster when it comes to marketing to international audiences. But while modern technology and globalization have made it easier to reach new markets, you must first make sure your marketing messages land correctly with each local audience.

AI report header image

Report: AI’s impact on creativity, self-esteem, and work-life balance in 2024

Over the last year, AI has shouldered its way into the lives of marketers all over the world. And with the AI market set to hit almost $300 billion by the end of 2024, it shows no signs of slowing down. But who’s using AI the most? And, more importantly, how do people really feel about it?

8 steps to a successful marketing strategy (with examples)

It’s no secret that marketing is the key to business success. So, let’s take an in-depth look at how to create a successful marketing strategy that attracts (and retains) customers.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
stakeholder communication

Stakeholder communication: 6 characters in every review process and how to handle them

According to Forbes, 49% of employees say that ineffective communication impacts their productivity. And in my experience, this is especially true when it comes to stakeholder communication.

Hearder_ brand brief article

How to create an effective brand brief and why it’s important

Nowadays, it’s all about brand building. Whether you’re specialized in educating and consulting other businesses, or have a small business that’s trying to make it in the big world, you need a strong brand to push through the competition. 

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial

Everything you need to know about marketing campaign management

Any marketing manager will tell you that managing an entire marketing campaign is no mean feat. Multiple departments and stakeholders. Tight deadlines. Complicated budgets. Confusing analytics. The list goes on.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial

6 things slowing marketers down in 2024 and what to do about them

Here are six things slowing marketers down in 2024, with recommendations to solve these problems once and for all.

Marketing collaboration article

8 marketing collaboration tools for a remote-friendly world

More and more teams are working in a remote environment, and collaboration tools are making it happen for them. For marketing teams, things are no different. Many teams are turning to marketing collaboration tools to successfully guide their content creation from start to finish. See what makes Filestage your go-to tool for marketing collaboration.

brand asset management software

Top 10 Brand Asset Management Software Solutions in 2024

Brand asset management software is the most important ingredient when it comes to implementing an impactful BAM strategy. Brand management software applies the principles of digital asset management to create a solution through which you can specifically manage all of your brand assets more efficiently.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
Partnership Filestage BrandMaster

Easy branding and marketing thanks to new partnership between Filestage and BrandMaster

Filestage, the Online Proofing SaaS platform, started a partnership with BrandMaster. The companies now offer a state-of-the-art customer-centric platform for brand management and marketing with online proofing capabilities.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
Marketing Resource Management Tool

How to find a marketing resource management tool – 17 great tools you should know

Marketing resource management is the practice of collecting, organizing and storing marketing resources. MRM should take place on a company-wide scale; your entire marketing team should be familiar with your strategy. With marketing resource management software, you can successfully leverage your marketing efforts and help your teams assets in a more efficient way, bringing your organization the best possible end result.

brand guidelines

How to Create Brand Guidelines Your Team Will Love

The brand guideline document is designed to keep every element of the company’s branded content consistent and in line with the established look, feel and design of the brand. Get to know how you create professional brand guidelines for your marketing team.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
Hearder_ Content workflow article

Make the most of Your content with a solid content workflow

Each content workflow is specifically designed for a particular type of content. A content workflow could apply to a type of content that your marketing team creates on a regular basis - such as social media or blog posts - or it could outline the process for larger and more complex pieces of content.

marketing campaigns

All You Need to Know to Create a Successful Marketing Campaign

A creative out-of-the-box campaign requires thorough planning and preparation. And if you manage to tick all the right boxes, the results will bring your business to the next level. But what are the important steps for setting up a successful marketing campaign?

content creation process

The Best Way to Master Your Content Creation Process

Content creation does not have to be chaotic to generate fruitful results. By adding the right structures, processes, and tools you can make the most out of your valuable resources.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial

How to create a marketing request form (free checklist)

A marketing request form is a simple way of establishing streamlined communication between your team and others. This form enables the requester to clearly outline specific marketing services, materials, or information they require to execute the projects or services.

marketing resource management

Everything you need to know about marketing resource management

Marketing experts have to manage different campaigns, creative projects, and all involved stakeholders. Additionally, they also have to make timely decisions, change focus, and manage marketing materials while maintaining a productive workflow. Keeping track of all these resources can be quite demanding, even for experienced marketers. This is where marketing resource management can make your life easier.

brand asset management

The Most Comprehensive Guide to Brand Asset Management

Brand asset management (BAM) is about more than choosing an attractive color scheme. In this article, we’ll be guiding you through the best practices to get started with managing your brand assets and creating a BAM strategy that perfectly suits your business.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
digital asset management

Digital Asset Management: How to Organize Your Digital Assets

It is becoming more and more important to bring structure into the growing pile of digital data and find ways to share and edit them within and across organizations. Digital asset management (DAM) helps organize this often-neglected field of business practice. What does it entail, why is it important, and (above all) what kind of system is most suitable for the needs of your company?

marketing compliance

Marketing Compliance Decoded: Everything You Need to Know

Marketing compliance is the act of ensuring that your marketing, advertising, and sales content follows the strict rules, standards, and laws that are in place to protect consumers and their data. Here’s everything you need to know about this tricky area of marketing and how you can follow the rules every time, guaranteed.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
media planning resources

The simple and effective handbook for media planning

With a rising number of media platforms in 2022, efficient media planning has become more crucial than ever. No matter if you hire advertising agencies or implement the media campaign on your own, you need to know your target audience inside-out.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
Communication Tools for Marketing Teams

The best communication tools for marketing teams in 2022

Marketing teams have to be in constant communication to collaborate effectively. This means sending messages, requesting feedback and updates, sharing and approving files and managing stakeholders. Having the right team communication tools is vital, and this article will highlight the best, modern business communication tools that all marketing teams can benefit from.

marketing operations

The complete guide to marketing operations in 2022

If you think your marketing strategy and marketing department are not producing the desired results, you might take a look at the role of marketing operations. By taking a bird’s eye view from a marketing operations perspective, you will be able to spot redundancies, cost issues or a lack of technical and analytical skills, which keep your marketing department from excelling.

marketing workflow

6 marketing workflows to streamline your campaigns

When was the last time you took a hard look at the processes that make up your own and your team’s workflows in marketing? To help you answer that question, we’ve put together seven marketing workflows that will help you streamline your marketing activities.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
Google Docs Tutorial

A Simple Google Docs Tutorial For Marketers (incl. 7 Google Docs Templates)

Google Docs makes creating, reviewing and revising content super-easy. While it’s interface doesn’t come anywhere close to the slick, distraction-free writing apps out there, but the fact that all your content is backed up in your Google Drive — even if you’re on a flaky internet connection — really helps focus on the writing. Add to this a user-friendly mobile writing experience (via the Google Docs app), add-ons, and templates — and Google Docs pretty much becomes any marketer’s go-to content tool. Let’s now look at answers to some of the most common user questions about Google Docs and then see some very useful and free Google Docs business templates.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
Hearder_ content marketing process article

How to set up an effective content marketing process

Replace the words "content marketing process" in the title with most any business-related process you'll come to the same conclusion. When you get down to brass tacks, you have to do what works for you (and your team) because no two content marketing processes will ever be exactly the same. Having a solid content marketing manager can be a lifesaver, but you may not have the luxury of hiring one yet. Knowing the many benefits of content marketing is half the battle. Arm yourself with a content plan including the following 7 overarching stages and content marketing best practices, and build your digital marketing strategy framework.

The 33 Best Types of Marketing Collateral

A massive guide to the best types of marketing collateral

Marketing collateral is any material that tells your customers who you are and what you do. However, there are so many types of marketing collateral in the business environment that it can be challenging trying to decide on the best one to use.

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
In-House Marketing

The 9 Pros and Cons of In-House Marketing vs Ad Agencies

A research report found that there is a big trend towards producing marketing in-house. A lot of Companies are not hiring agencies anymore. They have plenty for reasons to do so. But instead of highlighting only one site, we want to give you a real comparison between the two options.