Blog

Marketing

6 things slowing marketers down in 2023 and what to do about them

Project launches. Events. Innovation. Deadlines. The world of marketing is fast-paced and exciting. But even when you’re trying your hardest to stay ahead of the game, external factors can swoop in and slow you down. Here are six things slowing marketers down in 2023, with recommendations to solve these problems once and for all.

Image of Nika Prpic

Nika Prpic

5 min read

Valentine's Day ads header image

6 Valentine’s Day ads that get our approval (and 3 that don’t)

Like other holidays, Valentine’s Day ads can bring out the best and worst in brands. Some are poignant. Others have a playful twist that stands out against the noise. And then there are those Valentine’s Day campaigns that simply never should have been made.

Image of Ethan Lott

Ethan Lott

5 min read

Best car ads header image

Best car ads: 15 creative car ads that get our approval

In this list, we’ve got global brands like BMW, Honda, and Skoda – all of which have the resources to hire the best advertising agencies in the world. And while this isn’t always a recipe for success, it has led to some unforgettable work.

Image of Ethan Lott

Ethan Lott

6 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
McDonald's marketing campaigns

8 McDonald’s marketing campaigns that get our approval

There are few brands as iconic as McDonald’s. And whether you like or loathe their food, you can’t knock their marketing. Let’s look at some of their best ads and campaigns over the last five years.

Image of Ethan Lott

Ethan Lott

3 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
Marketing collaboration article

8 marketing collaboration tools for a remote-friendly world

More and more teams are working in a remote environment, and collaboration tools are making it happen for them. For marketing teams, things are no different. Many teams are turning to marketing collaboration tools to successfully guide their content creation from start to finish. See what makes Filestage your go-to tool for marketing collaboration.

Image of Nika Prpic

Nika Prpic

7 min read

Why your content review process is broken (and how to fix it)

Why your content review process is broken (and how to fix it)

Your content review process might be broken, but by following the seven tips in this guide, you’ll soon fix it. See for yourself how Filestage can help with your content review and approval process.

Image of Muriel Skusa

Muriel Skusa

9 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
Get sign-off faster with social media approval software

Get sign-off faster with social media approval software

When it comes to getting approval from multiple stakeholders, there are risks of delays left, right, and center. In this guide I’ll give you the lowdown on social media approval software – what it is, what it can be used for, and how it can help you. Most importantly, I’ll talk you through how it can speed up your social media approval process.

Image of Muriel Skusa

Muriel Skusa

7 min read

brand guidelines

How to Create Brand Guidelines Your Team Will Love

The brand guideline document is designed to keep every element of the company’s branded content consistent and in line with the established look, feel and design of the brand. Get to know how you create professional brand guidelines for your marketing team.

Image of Muriel Skusa

Muriel Skusa

21 min read

content workflow

Make the Most of Your Content with a Solid Content Workflow

Each content workflow is specifically designed for a particular type of content. A content workflow could apply to a type of content that your marketing team creates on a regular basis - such as social media or blog posts - or it could outline the process for larger and more complex pieces of content.

Image of Muriel Skusa

Muriel Skusa

17 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
marketing campaign

All You Need to Know to Create a Successful Marketing Campaign

A creative out-of-the-box campaign requires thorough planning and preparation. And if you manage to tick all the right boxes, the results will bring your business to the next level. But what are the important steps for setting up a successful marketing campaign?

Image of Muriel Skusa

Muriel Skusa

20 min read

content creation process

The Best Way to Master Your Content Creation Process

Content creation does not have to be chaotic to generate fruitful results. By adding the right structures, processes, and tools you can make the most out of your valuable resources.

Image of Muriel Skusa

Muriel Skusa

21 min read

marketing request form

How to create a marketing request form (free checklist)

A marketing request form is a simple way of establishing streamlined communication between your team and others. This form enables the requester to clearly outline specific marketing services, materials, or information they require to execute the projects or services.

Image of Muriel Skusa

Muriel Skusa

14 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
marketing resource management

Everything you need to know about marketing resource management

Marketing experts have to manage different campaigns, creative projects, and all involved stakeholders. Additionally, they also have to make timely decisions, change focus, and manage marketing materials while maintaining a productive workflow. Keeping track of all these resources can be quite demanding, even for experienced marketers. This is where marketing resource management can make your life easier.

Image of Muriel Skusa

Muriel Skusa

8 min read

Marketing Compliance

Marketing Compliance Decoded: Everything You Need to Know

Marketing compliance is the act of ensuring that your marketing, advertising, and sales content follows the strict rules, standards, and laws that are in place to protect consumers and their data. Here’s everything you need to know about this tricky area of marketing and how you can follow the rules every time, guaranteed.

Image of Max Benz

Max Benz

14 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
marketing operations

The complete guide to marketing operations in 2022

If you think your marketing strategy and marketing department are not producing the desired results, you might take a look at the role of marketing operations. By taking a bird’s eye view from a marketing operations perspective, you will be able to spot redundancies, cost issues or a lack of technical and analytical skills, which keep your marketing department from excelling.

Image of Muriel Skusa

Muriel Skusa

12 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
The 33 Best Types of Marketing Collateral

A massive guide to the best types of marketing collateral

Marketing collateral is any material that tells your customers who you are and what you do. However, there are so many types of marketing collateral in the business environment that it can be challenging trying to decide on the best one to use.

Image of Muriel Skusa

Muriel Skusa

25 min read

In-House Marketing

The 9 Pros and Cons of In-House Marketing vs Ad Agencies

A research report found that there is a big trend towards producing marketing in-house. A lot of Companies are not hiring agencies anymore. They have plenty for reasons to do so. But instead of highlighting only one site, we want to give you a real comparison between the two options.

Image of Soukaina El Gharbaoui

Soukaina El Gharbaoui

7 min read