Complex and ambitious marketing projects could never succeed without flawless communication between multidisciplinary team members. In today’s technology-driven business environment, that means the right communication tools are absolutely essential for marketing success.
Are you using powerful communication tools that empower your marketing team to collaborate seamlessly?
In this piece, we’ll take a look at 37 communication tools that you should consider using with your marketing team.
Table of Contents
What are Communication Tools (and What Types are Relevant for Marketing Teams)?
Before we jump straight into the best marketing communication tools on the market, let’s quickly take a moment to define these tools and to explain the main categories you’ll want to explore.
Essentially, a communication tool means any piece of software or platform that is used to facilitate internal and external communication.
Communication tools offer a unique set of features and functionality that enhance and improve communication in specific areas or domains. For example, think about knowledge base software that lets marketing professionals communicate over time and track edits.
We’ve defined eleven categories of communication software tools that you’ll want to explore, as a marketer. Let’s have a look at them, before we go on to reveal the 37 best tools.
1. Content Review & Proofing Software
Content review and proofing software gives marketers the ability to bring order to chaos by helping them master the otherwise complex content review process. These tools can boost transparency and harmonize communication, at critical points in your project.
2. Project Management Software
Marketing projects are often complex and require input from different roles. Project management tools are used to craft elegant project timelines and to distribute tasks throughout your team, so that nothing falls through the cracks.
3. Instant Messaging Software
Instant messaging software has carved out a unique space for itself. That’s because it’s more immediate than email, but less intrusive than a telephone call. Marketers use instant messaging tools to ask questions, share information, and to keep the lines of communication open.
4. Social Intranet & Internal Communication Software
Larger marketing teams can often benefit from intranet and internal communication software. These communication tools can be used to send out broader announcements and to kindle a sense of community and belonging.
5. Video Conferencing Software
Working remotely (at home or from other sites) is becoming more common than ever before, and video conferencing software helps to build bridges. These high-quality tools give marketers the ability to establish visual connections with internal and external colleagues, which let them push their projects forward.
6. SOP & Workflow Software
SOP & Workflow software gives marketers the ability to drive harmony and best practice across their team. It also makes it simpler for marketers to generate predictable results and to work in the most logical way possible.
7. Marketing Automation Software
Marketing communication is a complex task and it demands the presence of marketing automation software. These tools are used by marketers to automate all types of internal and external communication.
8. Knowledge Base Software
It’s important that marketers use their knowledge base software to harmonize internal communication. These tools are used to share best practice and processes across departments, and, at the same time, external-facing sections can communicate product information to customers.
9. Note Taking Software
Marketers often have busy schedules and they often find themselves rapidly switching from one task to another. The right note taking software helps them to capture their thoughts and then share them with the appropriate team members.
10. Survey Software
Marketers have to be able to base their decisions on quality data, which comes from customers and prospects. Sophisticated survey software gives marketers the ability to connect with their audience in a conversational and organic way.
11. Marketing Reporting Software
Marketers need to collect, organize, and interpret data on a continual basis. Marketing reporting software gives them the power to sort through vast troves of data, to make the right decisions and to have confidence in their work.
The 37 Best Communication Tools
Are you ready to explore the best communication tools for marketing teams? Let’s look at the best tools in each of the categories we’ve outlined above.
Content Review & Proofing Tools
Content review and approval tools can help marketing teams to accelerate the overall review process, boost transparency, and collect actionable feedback. Here are some of the best tools out there:
Filestage is a content review and approval platform that makes the review and approval process easy and stress-free. Using this tool, marketing teams can collaborate in real time, boost transparency, and expedite project completion times.
- Add comments directly onto all file types
- Quickly create fluid approval workflows
- Track the status of your project in real time
- Secure time stamped and documented approval
Filestage is an ideal tool for productive marketing teams that need to collaborate on their work with internal and external stakeholders. This cutting-edge platform makes it a breeze for creative marketers to quickly collect actionable feedback quickly, which really pushes their projects forward.
2. Approval Studio
Approval Studio is a piece of online proofing software that lets marketing teams collaborate on their designs. This review tool removes the complexity from the approval process and makes marketing teams more productive.
- Track all activities in real time
- Generate comprehensive proofing reports that summarize approval activity
- Join multiple teams, using a single profile
Approval Studio is used by marketing teams that need to expedite the review and approval process of their various designs, to track the activity of their team members, and to boost transparency across the project.
ReviewStudio is a piece of online proofing software that gives marketing teams control of the review and approval process. The tool offers a host of features that keep content at the center of the discussion, so that the review process is faster and easier to manage.
- Centralize your review and approval discussions
- Track your revisions and perform task management
- Markup and comment on a range of file types
- Perform independent and live review sessions on content
Approval Studio is aimed at agencies, marketing teams, and production studios that need a space to coordinate the review and approval of their content.
Project Management Tools
Project management tools give marketing teams the power to coordinate complex projects, uncover dependencies, and ensure everyone is on the same page. Here are some of the standout project management tools.
Asana is a powerful – and immensely popular – project management tool. Its work management platform empowers marketing teams around the world, keeping them focused on a diverse set of goals, projects, and daily tasks.
- Plan and structure your projects in logical ways
- Set priorities and deadlines on tasks
- Follow your projects and tasks to completion
- Uncover dependencies using Gantt charts
Asana is used by marketing teams of all sizes. With a varied range of pricing options on offer, it can be adjusted and adopted as required. This popular work management platform has already been adopted by some of the world’s largest businesses.
Trello is a project management platform that places an emphasis on fun and flexibility. The tool offers a wide range of features, which ensure marketing teams collaborate more effectively and work more productively alongside one another.
- Organize tasks across boards, lists, and cards
- Prioritize projects with tags and labels
- Integrate with a host of other marketing platforms
Trello is used by countless marketing teams around the world. Its intuitive system means that Trello is very easy to adopt and get started on. This makes it a popular choice for agile marketing teams.
Nifty is a communication tool that aims to make project management as simple and as much fun as possible. The tool acts as a central hub, where marketers can manage projects and share timelines, deliverables, and workloads with one another effortlessly.
- Set goals and timelines for your projects quickly
- Collaborate on tasks with a high level of detail
- Share knowledge and project data
- Create collaborative documents and notes
Nifty is used by marketing teams of all sizes, to enhance project communication and delivery times. The platform places a strong emphasis on usability and clarity, as well as making it a great option for fast-moving teams.
ProofHub aims to help teams communicate better and gain more control over their projects. So from planning work to collaborating with the team, organizing files & documents and keeping track of resources and project progress with time and other reports, ProofHub puts everything under one roof.
- It provides a central place for all your projects, teams, and communication.
- Better task management with Kanban boards and Gantt charts
- Better work satisfaction
ProofHub surely stands out as an amazing tool for creative and marketing agencies who are looking to make managing work simpler. It helps in team collaboration with tools such as discussions, comments, and chats. The solution keeps everyone in the loop and focuses on the necessary with little to no learning curve.
In recent years, instant messaging platforms have cemented themselves as the indispensable communication channel for marketing teams. There are a number of instant messaging platforms vying for your attention – which one deserves it?
Slack has emerged as perhaps the dominant instant messaging platform for companies around the world. The tool occupies a unique space that bridges email and instant communication, so that marketers can work smarter and keep their conversations better organized.
- Coordinate your integrations with countless other marketing tools
- Effortlessly organize your communications across channels and spaces
- Use mentions and tags to communicate with your team
Slack offers a number of pricing options, so that every marketing team can find a package that’s appropriate for them. The free version of Slack is also quite robust, and it lets you retain a high number of messages, before automatically deleting any older ones.
9. Microsoft Teams
Microsoft Teams is a communication and collaboration platform that brings together a host of communication features that help marketers communicate more effectively, both within and outside of their department.
- Robust workplace chat
- Reliable video meetings
- File storage and sharing
- Integration with a number of other platforms and Microsoft products
Microsoft Teams is a scalable platform that is suitable for marketing teams of practically any size. It currently integrates with Microsoft’s Office 365 product, making it an attractive choice for businesses that have already subscribed to the service.
Chanty is an AI-powered team chat tool for teams that empowers marketers to ‘get more done’ together. It puts all of your shared team knowledge in one location, so that all of your marketers’ important project information is just a click away.
- Engage in text , voice, and video chats
- Share screenshots, files, links, and tasks between members
- Connect with a number of apps
- Organize all team activity and content in one space
Chanty makes it easy for new teams to get started. The interface is slick and all of the various features all placed in a logical order, making it easy for busy marketing professionals to order their thoughts and tasks.
Social Intranet and Internal Communication Tools
Larger businesses will often need to invest in larger intranet and internal communication platforms. These tools can be used to dispense important updates and inspire conversation – here’s a look at the best options that are loved by marketing teams.
Staffbase is an internal communications platform that empowers managers to reach all of their employees with instant notifications. The platform offers a native mobile app that can also be branded, creating a sense of connection between team members.
- Ensure interactive global communication using smartphones
- Communicate anytime and anywhere
- Integrate with a host of other platforms
Staffbase is a great tool for larger businesses that want to create a sense of culture and belonging within their teams. These tools empower marketing teams to share important updates and celebrate successes.
Beekeeper is a workplace communication platform that marketers can use to communicate within their department and with the business at large. . Marketing managers can also use this tool to increase employee engagement and retention.
- USe mobile messaging that gets rid of miscommunication
- Use in-depth analytics to improve your productivity
- Empower employees by giving them access to information and systems
Staffbase empowers businesses of all sizes, connecting departments and professionals across any location and in multiple languages. This easy-to-use mobile platform also means that marketers can communicate on the move.
Jostle is a cloud-based intranet solution that delivers next-generation intranet features. This great combination of advantages boosts employee engagement and harmonizes internal communication. This is the tool you need to clear up clutter, deliver fresh content, and to bring order to chaos.
- Take advantage of it powerful search function to find everything you need across your organization
- MAke voice and video calls with just a click
- Add logos and branding to make your company shine
Jostle is an enterprise solution that is suitable for teams of all sizes. Marketing departments can also use this tool as an internal marketing channel, to celebrate internal developments.
Video Conferencing Tools
Video conferencing has become an important part of modern business. In fact, 94% of companies say that video conferencing increases productivity. With so many options on the market, which one should you choose?
14. Google Meet
Google Meet is a fast and convenient online video conferencing tool that is fully integrated within the G Suite. This means that it’s a breeze for marketers to connect and schedule meetings quickly, with internal and external colleagues.
- Create and join meetings easily
- Make high-fidelity video and audio calls
- Take advantage of this popular solution’s adoption of G Suite
Google Meet is the ideal solution for those marketing teams that already use the G Suite. Marketers will be able to use this video conferencing option, to schedule Calendar events seamlessly and to send invitations.
Zoom is a leading video- and web conferencing tool that has firmly cemented itself as a popular choice among marketers. This tool lets marketing teams communicate, internally and externally, and coordinate webinars.
- Use a single app for voice, video, voicemail, and messaging
- Host webinars for marketing events and town hall meetings
- Share files and message across platforms
Zoom delivers a consistent enterprise experience. It’s most often used by medium and large businesses. Its affordable and straightforward pricing makes it a simple choice for many marketers.
Whereby is a flexible video meeting tool that offers video meetings in the browser. The tool doesn’t require downloads or logins for guests, removing barriers to entry and layers of complexity.
- A number of different pricing options
- An API for additional flexibility
- Join with a single click and create custom links
Whereby bills itself as the ideal solution for medium-sized marketing teams that need to collaborate across distances with internal and external partners. Mobile support and room for up to 50 participants makes this an attractive and robust solution.
SOP & Workflow Tools
Countless marketing departments around the world are operating in high-stakes environments. They carry out many tasks every day, so they need to work in an orderly and predictable fashion. SOP and workflow tools make it easier for marketers to establish workflows, and then to follow them! .
Process.st gives marketers a simple and powerful way of managing recurring checklists and procedures. It’s easy to create those structured documents in seconds, and they can be used to help marketers work more predictably.
- Create and assign checklists quickly
- Track activity and receive notifications when tasks are completed
- Use conditional logic to adjust according to dependencies
Process.st is a light tool that can be used by marketing teams of any size. It also integrates with a huge number of additional apps, so marketers will be sure to uncover new opportunities for automation.
Tallyfy is a modern workflow management tool, which marketers can use to document all of their processes and to unlock true workflow automation. This helps marketers put an end to marketing chaos and say goodbye to those days spent worrying about details.
- Check the status of workflows and procedures quickly
- Use rules and logic to automate tasks
- Scale and systemize important operations
This is a great tool for marketers who need to capture every detail of complex tasks without resorting to flowcharts and documentation. The tool can also help your teams when it comes to training and onboarding new members.
Trainual is an SOP platform that gives marketers the ability to turn every process, policy, and procedure into a scalable workflow, making for growth and clear communication. This makes Trainual an ideal platform when it comes to training and growing your team.
- Create comprehensive company wikis
- Automatic notifications, so everybody can be – and stay – updated
- Incorporate GIFs and videos into your processes
Trainual is great for those marketing teams that need to document complex processes for the rest of the team. The tool also integrates with a number of other popular marketing tools, unlocking new opportunities for automation and integration with marketing tech stacks.
Marketing Automation Tools
The most effective and productive marketers are the efficient ones; who make the most of marketing automation tools. Here are some of the key tools that help marketers automate their most important tasks.
HubSpot is a piece of powerful marketing, sales, and service software that gives businesses the opportunity to grow without compromise. Its Marketing Hub gives marketers the ability to automate communications across a range of channels.
- Schedule and automate emails
- Create email drip campaigns
- Visualize and customize workflows easily
HubSpot offers a free version of its Marketing Hub that’s ideal for small teams that are looking to convert website visitors into leads. For larger marketing teams, running more complex operations, HubSpot offers a paid package that includes more robust features.
Intercom is a customer messaging platform that uses a blend of chatbots and live chat features to engage leads, tailor the onboarding process, and help marketers move deals through their funnel, quickly and effectively.
- Automate your answers to customer queries
- Take advantage of its robust live chat features
- Access a team inbox, to drive harmony and cohesion
Intercom is used by some of the world’s largest businesses and there are plenty of great customer success stories for you to read through. This is an ideal tool for marketers, who are looking to engage in conversational marketing.
Pardot is a B2B marketing automation platform, offered by Salesforce. This tool is a one-stop-shop solution for marketers, who are looking to create meaningful connections, generate more leads, and empower their salespeople to close more deals.
- Automate your email marketing, to drive engagement
- Report on your ROI, to reveal the value of communication channels
- Manage and generate leads
Pardot is used by marketing teams of all sizes. This is a Salesforce product, so it’s a great marketing automation tool for businesses that already have a Salesforce account and that can adjust their tech stack around it.
Knowledge Base Tools
Knowledge base tools give marketing teams the ability to communicate internally and externally. These tools make it easy to create, maintain, and share clear documentation that delivers unambiguous messaging to different groups.
Zendesk deals primarily in CRM software, but the Zendesk Guide area of its product also acts as a self-service knowledge base. This is a smart tool for knowledge bases that empowers marketing teams to continuously improve their content and serve it to customers.
- Configure a responsive and branded help center simply
- Make the most of its WYSIWYG editor, to configure and import content
- Ensure that your content is automatically search-engine optimized
Zendesk Guide is used by marketing teams that want to improve their self-service offering. This tool is particularly useful for those SaaS businesses that have complex products and/or services that require client-side configuration.
Helpjuice is a powerful knowledge base software that’s easy for marketers to use. Marketing teams around the world already use this tool to scale their customer support offering. The tool also encourages more cohesive internal collaboration.
- Chatbots and live chat functionality
- Tailored onboarding and activation messages
- Real-time support tools
Marketing teams in both public and private organizations make the most of Helpjuice, to circulate accurate and updated information to their internal and external audiences. The tool also does a great job of driving growth at every stage of the customer lifecycle.
Confluence is a knowledge base platform, from Atlassian. Marketers around the world rely on its quality platform to document important internal and external information. The platform can easily be adjusted to make articles public or private.
- Collaborate in workspaces, with simple permission management
- Create, collaborate, and organize work in one place
- Make the most of templates to drive efficiency and consistency
This knowledge base tool is generally most useful for marketing departments within SaaS companies that already use Atlassian products, such as Jira and Bitbucket. Tech-savvy marketers will be able to use this tool to their advantage.
File Sharing Tools
Very often, marketers have to share large files with one another, to move projects in the right direction. Those documents might simply need to be shared internally, or they might have to be sent to external collaborators and agencies. Whatever your needs, here are some of the best tools for the job.
WeTransfer offers marketers the ability to send large files around the world, in a mere matter of minutes. This tool makes the process as simple and as fast as possible, requiring only the basic information from marketers. The free version of the tool also has generous file size thresholds .
- Send and receive 20 GB per transfer
- Create Pro pages
- Deliver work with branded communications
WeTransfer has quickly become a very popular file transfer tool for marketers worldwide. The power of this tool lies in its simplicity, which makes it quick and easy for marketers to share their marketing collateral securely.
Filestage is a powerful file sharing platform that makes it simple for marketers to communicate and share video online. Marketers can share their important collateral quickly and securely with their internal and external colleagues.
- Share videos, images, and documents, all in one place
- Stay in control with best-in-class AES 256-bit encryption
- View and review content on mobile
Filestage is used by agile marketing teams that need to send large files quickly and securely. Those teams also benefit from Filestage’s time-saving approval workflows, clear version control, and real time collaboration on documents.
Dropbox has emerged as a leading platform when it comes to file transfers and cloud storage. The platform now bills itself as a smart workplace – a tool that brings content together in one place and empowers marketers to cut through the clutter and find the content they need.
- Organize and share traditional files, cloud content, and more, in one location
- Remain focused, thanks to its personalized suggestions
- Coordinate your team and push your projects forward
Dropbox is used by marketing teams, both large and small. The tool is particularly useful for larger, remote marketing teams that need to communicate updates to files and require strict version control.
Note Taking Tools
Marketing teams often have to share great ideas with one another. Whether it’s a great new content idea or an outline for a new campaign, they’ll need to rely on good note taking tools. These tools make it easy for marketers to share their notes among your team and to get their ideas heard.
Evernote is a leader in the note taking space. Forward-thinking marketers use this tool to keep notes and share ideas seamlessly. The tool places an emphasis on clarity and usability so that no great idea falls through the cracks.
- Take voice notes, snap pictures, and scribble ideas
- Use reminders to keep track of tasks and deadlines
- Manage all types of idea, from big projects to personal moments
Evernote is used by busy marketers who need to keep track of many different ideas at any one time. The tool’s excellent cloud functionality is also appreciated by those marketers who are always on the move, between one platform and another.
Slite is a note taking app, blended with a knowledge base tool. The platform bills itself as the simplest way for teams to structure their documentation. Indeed, this tool assists marketing teams to organize knowledge, documentation, notes, and onboarding content clearly.
- Organize and share notes quickly, within a clean structure
- Save time when creating content with templates
- Integrate the app with your current tech stack
Slite is a great tool for fast-growing marketing teams that need a centralized space to store, organize, and share their various pieces of internal content. Its logical content structure also inspires clear communication.
Notion bills itself as an all-in-one workspace, where marketers can write, plan, collaborate, and organize their content in one single location. The tool rolls four ambitious tools into one so that marketers can take notes, share knowledge, create tasks, and maintain spreadsheets.
- Create and share notes quickly
- Build a strong knowledge base and organize it into workspaces
- Share tasks and projects quickly with your team
The tool has a huge scope, and it’s used just as much by individual marketers as it is by teams. Used to its full potential, the tool can go a long way towards helping marketers organize their thoughts, and communicate their ideas internally.
Marketers use survey tools to encourage customers and prospects to communicate their preferences and feelings. These tools provide useful data-driven insights for marketing teams. Here are some of the best survey tools on the market.
SurveyMonkey is a powerful and intuitive survey tool that gets marketers the answers they need. The tool is secure and easy to control, giving marketers the power to collect actionable data from survey respondents worldwide.
- Create attractive and branded surveys quickly
- Share those surveys rapidly and easily with a single link
- Collect and export responses, in order to guide decisions
SurveyMonkey has quickly established itself as a global leader in survey tools. The platform is used by Fortune 500 companies and smaller businesses alike, and offers a number of pricing options.
33. Google Forms
Google Forms is a simple online survey tool that is integrated within the G Suite. The application makes it easy for marketers to collect surveys, in style, by adding their own branding and choosing from a set of curated themes.
- Choose from a large set of curated themes
- Incorporate your own branding
- Collect and sort through data in an intuitive way
Given that Google Forms is a part of the G Suite, it’s generally a great choice for those marketing teams that are already integrated within the ecosystem. The tool is often used by marketers who need to spin-up new surveys in a short amount of time.
Typeform bills itself as the future of forms and surveys, as it places a strong focus on creating more human interactions. The platform makes it simple to create beautiful and conversational forms, which invite more answers, quickly.
- Create forms, surveys, quizzes, and more
- Incorporate different types of media
- Integrate with key platforms, to collect and collate data
Typeform is used by conversational marketers who want to create survey experiences that share their personality. This survey tool is renowned for its beautiful forms, meaning that design-focused marketers will use it frequently.
Marketing Reporting Tools
Data is the lifeblood of any effective marketing initiative. Marketers, all around the world, need to use the best platforms out there to collect data and communicate important findings. We’ve added the key marketing reporting tools you’ll need to our list.
35. Google Analytics
Google Analytics is the world’s foremost reporting platform for marketers. The platform offers a legion of free tools, which marketers can use to analyze important business data in one place, and then to share their findings with your team.
- Pull data from a range of sources, to build a complete picture
- Use templates and sophisticated reports, to communicate important developments
- Make the most of an easy-to-use interface, to process and share data quickly
Google Analytics is used by marketers in practically every type of business. Whereas it’s not uncommon to find Google Analytics in small businesses, it’s certainly also a key tool for enterprise-level companies.
Cyfe offers all-in-on business dashboards that marketers can use to process social media, web analytics, and much more.The tool makes data visualization easy for marketers and a suite of pre-built widgets expedites the creation of rich reports.
- Use starter dashboards to get started in minutes
- Draw data from custom sources
- Export data into a range of formats, to communicate findings
Cyfe is a fantastic tool for enterprise-level marketing teams that generate data across a range of platforms. This tool can collate and harmonize that data intelligently, uncovering new insights and trends.
Klipfolio is a piece of business dashboard software that gives marketers the ability to make data-driven decisions. By pulling data together in one place using simple connectors, the tool helps marketers to focus and have complete confidence in their work.
- Perform reporting actions quickly, via its context menus
- Take advantage of its sophisticated formulas to through diverse data sets
- Drag-and-drop data visualization to make dashboard creation simple
Klipfolio is a great tool for marketers, who want to interact directly with their data that comes from a number of different sources. The tool makes it simple to achieve custom data visualizations and share key findings with the rest of your team.
As you can see, there are lots of incredible communication tools out there. We hope that this article has helped you to find a new communication tool, to add to your tech stack. If you’re looking to make the most of Filestage, be sure to start your free Filestage trial and demo today.
Max is a SaaS enthusiast and loves actionable content that provides direct value.