Let’s be honest, nobody likes being bombarded by pushy promotions and sales pitches. Instead, people prefer brands that communicate with them in a more authentic and useful way. And that’s where content marketing becomes invaluable.
Content marketing puts your audience first by providing real value through blog posts, videos, infographics, case studies, and more. As you can imagine, this calls for a lot of collaboration and a solid content workflow to match. But the results are worth it, with 70% of customers feeling closer to a company that uses content marketing.
Today, I’m going to take you through an A-Z of the best content marketing tools. So you and your team can deliver consistent content that hits the mark for new and existing customers.
Here’s an overview of the top content marketing tools:
- Ahrefs
- Buffer
- Canva
- Drip
- Easel.ly
- Filestage
- Grammarly
- HubSpot
- Ion Interactive
- Joomag
- Keywee
- Loomly
- Monday.com
- Notion
- Ontraport
- Pixlr
- Quuu
- Readable
- SEMrush
- Trello
- Uberflip
- Vidyard
- WordPress
- Xtensio
- YouTube
- Zapier
Now, let’s take a closer look at each one.
1. Ahrefs – best content marketing tool for SEO
Good content marketing boosts your business’ visibility. Great content marketing uses that visibility to drive people to your website for more potential sales conversions.
Ahrefs is an SEO software suite that’s been designed to help grow your audience by appearing at the top of their Google Search results. It offers a range of tools to help with keyword research, trend spotting, and progress tracking from your mobile or desktop. You can even see what your competition is up to!
The only potential downfall is that this software is on the pricier side with monthly subscriptions starting at $99/month, reaching up to $999/month for larger agencies.
2. Buffer – best content marketing tool for social media management
Creating and sharing engaging social media posts is an important part of any effective content marketing process. The good news is that Buffer is there to take the stress out of all things social by helping you schedule and manage your posts across different platforms.
This versatile social media management software positions itself as an affordable, values-driven tool that can help small businesses build their audience organically.
If you want to create a killer social media workflow, this could be the tool for you.
3. Canva – best content marketing tool for design
Whether you want to create an eye-catching social post or a sleek new infographic, Canva can help you make amazing visual content without the need for any design skills. Which is why it’s known as one of the best free content marketing tools around.
This tool comes with tons of templates, fonts, and photos as well as a drag-and-drop editor to help bring your content marketing to life in no time. Have a play around and see what you can come up with!
4. Drip – best content marketing tool for email automation
Email marketing is an excellent way to communicate directly with customers for a more personal connection. You can use email to share insightful blog posts, relevant news, and customer testimonials. And you can use Drip to do it all!
Drip specializes in marketing automation and it lets you create, schedule, and send branded email content to your audience. You can track engagement right there on the platform too.
Drip’s pricing starts at an affordable $39/month for up to 2,500 email subscribers.
5. Easelly – best content marketing tool for infographics
Well designed infographics provide oodles of value by distilling a lot of information down into a simple set of visuals for your audience. There are multiple content marketing tools to help you make this kind of content, but Easelly is one of the best for sure.
Whether you want to help customers better understand your product or you’d like to visualize a new industry report, Easelly lets you create impactful infographics for anything with just a few quick clicks.
Their pricing is super affordable too, at just $5/month for businesses.
6. Filestage – best content marketing tool for feedback and approval
Filestage is a super intuitive content marketing tool that lets your team work collaboratively on any type of content (documents, images, video, audio, web banners, email templates, and more).
This software effortlessly streamlines your ideation, review, editing, and approval process so you can consistently create marketing content that your audience will love.
Filestage gives you one safe space to share and feed back on your content marketing in four easy steps:
- Sign up to Filestage – this will give you access to a free Professional trial for seven days, then you’ll automatically roll back to the Free plan
- Once you land in the product, click “Create project” and give it a name
- Drag and drop your marketing content into your project and share the link with your chosen collaborators
- Make comments, suggestions, and review decisions until your content is ready to go
Another great thing about this tool is that, if you upload more marketing content or new versions at a later stage, your teammates will be able to access everything and leave feedback again using the same link!
Supercharge your marketing reviews
Share, review, and approve all your content in one place with Filestage.
7. Grammarly – best content marketing tool for proofreading
Whether you’re crafting an email, blog post, or social media update, Grammarly can give you peace of mind that all your content marketing is written flawlessly.
Grammarly is easy to use and integrates with other apps like Slack, Discord, and Google Docs for a seamless content workflow no matter the project.
8. HubSpot – best content marketing tool for content and email management
Hubspot is a comprehensive content management system where you can create, edit, and optimize every piece of content marketing.
One popular feature is HubSpot’s email marketing tool that lets you make and send targeted email campaigns with ease. You can then nurture leads, segment your audience, and analyze the performance of your email content for an effective email marketing strategy.
9. Ion Interactive – best content marketing tool for quizzes and polls
Who said content marketing needs to be static? Ion Interactive is a tool to help you create interactive and engaging content experiences like quizzes, polls, and assessments.
Interactive content marketing opens up a two-way conversation between your business and your audience for a more memorable experience.
10. Joomag – best content marketing tool for ebooks and digital magazines
Joomag is another content marketing tool with interactive elements for written content like ebooks, digital magazines, and more.
With Joomag, you can easily create dynamic publications that captivate your audience. This makes it an excellent tool for brands looking to elevate their storytelling through interactive visual engagement.
11. Keywee – best content marketing tool for paid distribution
Finding the right audience for your content marketing is key if you want to grow your active customer base. Keywee is a content management and distribution platform that harnesses the power of AI to show you which platforms best suit your content.
This tool is commonly used by online publishers but it can also be a great asset to content marketing teams that need help with strategic content sharing.
12. Loomly – best content marketing tool for managing social channels
Loomly is a one-stop shop for anyone who wants to easily create, publish, and analyze marketing content across multiple social media channels.
The social media content creation platform has some useful integrations which work wonders for collaboration. You can get notifications via Slack, email, and Microsoft Teams whenever a team member makes changes or comments on your content.
They have a free trial too, so you know what to do!
13. monday.com – best content marketing tool for project management
Monday.com is a go-to project management system for teams of all shapes and sizes. The popular platform provides a visual and collaborative workspace where teams can plan content calendars, track progress, and manage tasks.
Overall, monday.com supports collaborative working, which is key if you want to stick to a consistent content marketing strategy.
14. Notion – best content marketing tool for centralizing your documents
Every good content marketing strategy starts with a workflow that works for your company’s unique needs.
Notion a no-brainer if you want to customize your team’s collaboration process. That’s because it gives you a single workspace where you can manage notes, documents, and databases to keep your content moving in the right direction.
15. Ontraport – best content marketing tool for customer relationship management
Ontraport is a CRM, sales, and marketing software for small-to-medium-sized businesses that uses machine learning to create personalized content marketing experiences for your customers.
This puts your audience at the center of your content strategy, helping you send targeted emails and segmenting your audience based on how they interact with your content.
16. Pixlr – best content marketing tool for photo editing
Pixlr is a photo editing tool that can help you enhance the visual elements of your content marketing campaigns, from blog images to social media posts. Pixlr is much like a free Photoshop alternative, with a range of AI tools that help your content marketing team catch and keep your customers’ attention.
17. Quuu – best content marketing tool for content curation
Finding fresh and relevant content ideas for your audience can be a time consuming task. But content curation tools like Quuu can make things a whole lot easier by researching, suggesting, and scheduling social media content to suit your specific niche. Pretty neat, eh?
Quuu’s pricing plans start at $29 for individual creators. The price for agencies and larger businesses will vary depending on size.
18. Readable – best content marketing tool for checking content accessibility
Never underestimate how important it is that your marketing content is easy to read for your audience. It’s a simple consideration that can make a huge difference to the way people interact with your brand.
Readable can help you create accessible, engaging content marketing with features like readability scores, suggestions, and multilingual support for effective marketing translations.
19. SEMrush – best content marketing tool for SEO planning
Staying ahead of your competitors is easier said than done in today’s fast-paced digital landscape. But SEMrush can give you the edge by helping you spot trending topics, top performing keywords, and link building opportunities.
Simply put, this SEO writing assistant will help you create killer marketing content that can’t be missed.
20. Trello – best content marketing tool for task management
Organized collaboration is the lifeblood of great content marketing. And Trello can help your teams work together with speed and efficiency, no matter where in the world they are.
This project management tool is bursting with great features like job boards, checklists, and cards that can capture and organize content ideas for lightning fast ideation sessions.
21. Uberflip – best content marketing tool for experiential campaigns
Uberflip is a content experience platform that helps turn your content into engaging digital experiences for both B2C and B2B marketing campaigns.
This tool centralizes all your content and serves it to your audience based on their interactions for a personalized experience that promises to convert sales fast. Their own branding is also on point, with a set of entertaining videos that explain exactly what they do.
22. Vidyard – best content marketing tool for sales videos
Video content can be a powerful tool for businesses that want to boost engagement and, ultimately, increase sales.
Whether you want to embed video content in your emails or host product demos on your website, Vidyard can help you create seamless videos that inform, engage, and entertain your customers.
23. WordPress – best content marketing tool for web hosting
Your company’s website is one of your greatest assets when it comes to delivering useful information that wins more business.
With WordPress, you can choose from a library of themes and plugins to customize the appearance and functionality of your site. The tool is best known for its blogging capabilities so if a content-rich website is what you’re after, it’s definitely worth a try.
24. Xtensio – best content marketing tool for living documents
Xtensio is a collaborative platform that helps users create living documents, including presentations, reports, and interactive web pages. A living document is one that’s designed to evolve and adapt as new information becomes available, which means you can effortlessly keep your marketing content current and relevant for your audience.
25. YouTube – best content marketing tool for video hosting
YouTube is home to the best video marketing and cutest cat videos alike. You can use this powerful platform to showcase your brand, connect with a global audience, and open up new conversations.
It also offers optimization support with analytics tools that give you insights into video performance and audience engagement, along with a range of other useful metrics.
26. Zapier – best content marketing tool for workflow automation
Last but not least, we have a tool to automate your workflows for more productivity.
Zapier can be used to streamline your entire content creation process with features that help you schedule social media posts, manage email subscribers, and assign tasks. Of course, it integrates with all your favorite apps and professional platforms too for seamless cross-team collaboration.
Final thoughts
Now you know your ABCs of the best content marketing tools. Hopefully this article helps you pick the perfect platforms to support your team and engage your customers. And if you’d like to see why Filestage is a first choice for the most successful marketing teams and agencies, start a free trial here →
