10 best AI marketing tools + key features and pricing

best AI marketing tools

Anyone working in marketing knows how interdisciplinary and broad the field is. And how dependent we all are on powerful marketing tools to make our initiatives as precise and effective as possible. From research and analytics tools, to scheduling and AI writing tools – we need all this (and more) to excel at our work.

And with AI technology becoming more mainstream in the last year or so, everyone is looking for new ways to use it to tackle all their marketing tasks.

Let’s take a look at some of the best AI marketing tools for different areas of marketing and see which tool would be the best for your team’s needs.

1. HubSpot – Best for building personalized relationships with customers with the help of AI 

HubSpot CRM

If you work in marketing, you’ve heard of HubSpot. Its wide range of marketing, sales, and customer service tools made the company into the leading CRM solution on the market. Though the Hubspot isn’t completely AI-focused, it incorporates various AI technologies to make your marketing efforts more personalized and improve targeting.

For example, you can streamline marketing processes, personalize customer interactions, and optimize marketing campaigns. Plus, HubSpot’s AI-powered tools analyze data from various sources and provide actionable insights, automate repetitive tasks, and improve overall marketing efficiency.

Key features

  • Lead scoring and segmentation – AI-powered lead scoring system identifies the most promising leads based on their behavior, interactions, and demographics. It then segments them into different categories, allowing your marketing team to prioritize and personalize outreach.
  • Personalization – AI-driven personalization features recommend personalized content, emails, and offers that resonate with individual leads and customers. This helps you increase engagement and conversion rates.
  • Predictive analytics – AI algorithms predict future marketing trends, identify potential opportunities, and forecast your campaign performance.
  • Content optimization – AI-powered content optimization tools help your marketing team optimize everything from blog posts to landing pages. So you can create high-quality content that resonates with your target audience and drives engagement.
  • Chatbots and conversational marketing – HubSpot’s AI-driven chatbots use natural language processing and machine learning to deliver personalized responses to customer queries, qualify leads, and help you facilitate seamless communication across channels.

Pricing

Hubspot offers various plans to cater different team needs and sizes, including two separate plans tailored to marketing teams.

Here are the two plans for marketing teams:

  • Marketing Hub Professional – Comprehensive marketing software for automation, reporting, and campaigns, starting at $800/month. When it comes to AI, the plan includes dynamic personalization features and omni-channel marketing automation capabilities for a more targeted marketing approach. 
  • Marketing Hub Enterprise – Most powerful marketing automation software for advanced control and flexibility, starting at $3,600/month. The plan includes all AI features from Marketing Hub Professional, plus advanced SEO recommendations and optimizations. 

2. Filestage – best for automating your review and approval process

Filestage file overview

Every marketing team needs a good review and approval platform to make sure their content creation process runs smoothly. But what if I told you that you could have a review and approval tool that incorporates AI technology for even smoother sailing? Enter Filestage.

Filestage incorporates AI technology and automation to help guide your review process from start to finish. You can set up automatic updates whenever someone leaves their feedback or a review decision on a file. Or you can connect your Filestage account with Zapier and create a series of tailored automated actions. Whatever works for your team!

Key features

  • Automated reminders – With automations, you can set a due date for each file and send automated reminders as the due date gets closer.
  • Automated due dates – Automatically assign due dates for a set number of days in the future to make sure you collect all approvals in time.
  • Automations for project templates – In Filestage, you can set up project templates to pre-populate your reviewer groups, reviewers, and sections each time you create a project. Add automations to them and save valuable time every time you create a new project.
  • Review decision automations – With Filestage, you can use your stakeholders’ review decisions as triggers for automated actions. So when someone adds feedback and clicks “Request changes”, the file’s status will update to “Needs changes” in your dashboard – instantly.
  • Reviewer group automations – The moment a file is approved in one reviewer group (e.g. Internal), Filestage will automatically share it with your next set of reviewers (e.g. External). So you can get approval faster and spend more time focusing on what you do best.

Pricing

Filestage has four plans depending on your teams’ needs:

  1. Free package for freelancers and small teams – the plan includes two projects and reviewer groups 
  2. Basic package for small teams managing multiple file formats – $49/month and includes a possibility to set up ten active project and two reviewer groups simultaneously
  3. Professional package for larger teams with multiple reviewers and file formats – $249/month and includes 25 projects with three different reviewer groups and one automation per project
  4. Enterprise package for large teams with custom pricing and includes unlimited number of projects, reviewer groups, and automations

Supercharge your marketing reviews

Share, review, and approve all your content in one place with Filestage.

3. ChatGPT – best for AI-generated content

Chat GPT

Ever since ChatGPT entered the scene, the use of AI technology in marketing has become more mainstream. Suddenly everyone seemingly “got the AI” and started looking for other ways to use advanced technologies in their marketing workflows.

ChatGPT is one of the first AI writing tools on the market, designed to help you engage with customers in real time, provide personalized recommendations, answer queries, and even assist in lead generation. All from a simple prompt.

Key features

  • Content generation – ChatGPT can understand context and generate various forms of engaging marketing content. This includes blog posts, social media updates, product descriptions, and email newsletters.
  • Customer support chatbots – You can use ChatGPT to implement a chatbot for customer support to answer frequently asked questions, provide product information, and assist your customers with troubleshooting.
  • Personalized messaging – Tailoring marketing emails, crafting targeted advertisements, providing personalized responses on social media. ChatGPT can help you with all these initiatives to make sure your business delivers more relevant and effective messaging to the target audience.
  • Market research and insights – It can sift through vast amounts of data, including customer feedback, reviews, and social media discussions, to extract valuable insights and help you craft a powerful marketing strategy.
  • Lead qualification and nurturing – You can use ChatGPT to nurture leads through personalized follow-up messages, drip campaigns, and targeted content recommendations to increase conversion rates and sales opportunities.

Pricing

ChatGPT’s basic plan is free to use. The tool also offers more advanced plans for bigger teams with more complex needs.

Here are the three paid plans offered by ChatGPT:

  • Plus – $20/month per user for unlimited messages, interactions, and history, plus access to ChatGPT-3.5 model.
  • Team – $25/month per user for an access to the advanced ChatGPT-4.0 model and additional tools like DALL·E, Browsing, Advanced Data Analysis, and more.
  • Enterprise – with custom pricing for unlimited, high-speed access to GPT-4 and tools like DALL·E, Browsing, Advanced Data Analysis, admin controls, domain verification, analytics, and more.

4. Salesforce Einstein – best for predictive analytics and personalization

salesforce

Salesforce Einstein is an artificial intelligence platform embedded within the Salesforce CRM suite. The tool uses advanced machine learning algorithms to deliver predictive insights and personalized recommendations. It also automates various tasks across different Salesforce clouds, including sales, service, marketing, and commerce.

For instance, your marketing team can use Salesforce’s Einstein’s AI-driven capabilities to optimize marketing campaigns, personalize customer interactions, and drive better outcomes.

Key features

  • Predictive lead scoring – Einstein analyzes historical data to predict the likelihood of converting your leads into customers. It also assigns scores to leads based on their behavior, demographics, and other factors, helping your marketing team prioritize leads with the highest potential.
  • Personalized content recommendations – It uses machine learning to analyze customer interactions and preferences to help your team deliver targeted messages and offers and increase engagement and conversion rates.
  • Behavioral segmentation – You can use Einstein to automatically segment customers based on their behavior, including purchase history, browsing patterns, and engagement with marketing campaigns.
  • Predictive email marketing – Einstein analyzes email engagement data and predicts which subject lines, content, and send times are most likely to resonate with each recipient. This helps your team optimize email campaigns for maximum impact.
  • Automated campaign optimization – The tool continuously monitors campaign performance and automatically adjusts targeting, messaging, and other parameters to optimize results in real time.

Pricing

Salesforce Einstein acts as an add-on to the existing Salesforce infrastructure. Teams can add Einstein Digital Engagement add-on for $75/month per user.

There are also other AI marketing tools and add-ons as part of Salesforce Einstein offering, including Contact Center, Field-Service, Self-Service, and Visual Remote Assistant. Each add-on will cost you an additional fee per user per month.

5. Google Analytics – best for advanced marketing analytics

google-analytics

One of the main AI marketing tools for successful digital marketing is definitely Google Analytics. This web analytics service offered by Google tracks and reports your website traffic, user interactions, and many other valuable insights.

It gives you a comprehensive view of your online presence, helps you measure the effectiveness of marketing efforts, and gives your team an overall understanding of user behavior to make data-driven decisions when optimizing performance.

All this is possible due to AI and machine learning technologies that enhance its capabilities and provide more advanced insights for your marketing team.

Key features

  • Advanced audience segmentation – Google Analytics uses AI algorithms to automatically segment website visitors based on various criteria like demographics, interests, and behavior to help you better understand your audience.
  • Predictive analytics – AI technology within Google Analytics forecasts future trends and outcomes based on historical data.
  • Automated insights – Machine learning automatically surfaces meaningful insights giving you recommendations from the data, including identifying significant changes in traffic patterns, highlighting areas for improvement, and suggesting actions to improve your website’s performance.
  • Conversion probability modeling – AI models predict the likelihood of your website visitors converting into customers or completing specific actions like making a purchase or signing up for a newsletter. This helps you prioritize efforts and focus on leads with the highest probability of conversion.
  • Smart campaign optimization – Google Analytics integrates with Google Ads to optimize ad campaigns using AI-powered features like Smart Bidding and Smart Creatives. These features automatically adjust bidding strategies, ad placements, and creative elements based on real-time data and user behavior, maximizing campaign performance without your manual effort.

Pricing

Google Analytics is free of charge for all users.

6. Semrush – best for AI driven keyword research and analytics 

SEMrush

Semrush is a powerful search engine optimization AI marketing tool that basically makes content marketing possible for your team. You can use it for SEO, Pay-Per-Click advertising, content marketing, social media management, and other initiatives that help you improve online visibility, drive traffic, and achieve your marketing goals.

In terms of AI technology for marketing, Semrush uses artificial intelligence and machine learning algorithms to improve your keyword research and analysis. The tool also offers an AI writing assistant that helps your marketing team create quality content for various mediums. 

Key features

  • Keyword research and analysis – Semrush’s AI algorithms analyze vast amounts of data and provide actionable insights for keyword research and analysis. This helps you identify relevant keywords, assess competition, and discover new opportunities for optimizing your content.
  • Competitive intelligence – AI-powered competitive analysis tools help you gather data on competitors’ online activities, including their website traffic, keywords, backlinks, and advertising strategies.
  • Content optimization – With the help of AI-based Content Marketing Toolkit, you can identify gaps in your content, improve readability, and optimize it for search engines.
  • Advertising campaign management – Semrush’s AI-powered tools for managing PPC advertising campaigns use machine learning algorithms to automatically adjust your bidding strategies, target audiences, and ad placements based on real-time data and performance metrics.
  • Social media management – Semrush’s Social Media Toolkit integrates AI technology to streamline social media management tasks, including scheduling posts, analyzing engagement metrics, and monitoring brand mentions.

Pricing

Here are the three pricing plans Semrush offers for paid customers:

  • Pro plan – $129.95/month. The plan includes 50 keywords within five projects and access to competitor analysis, keyword research, and website audit tools.
  • Guru plan – $249.95/month. The plan includes 1,500 keywords within 15 projects and access to content marketing Toolkit, historical data, multi-location and device tracking, Looker Studio integration, and more.
  • Business plan – $499.95/month. The plan includes 5,000 keywords within 40 projects and API access, PLA analytics, free migration from third-party tools, and more.

7. Sprout Social – best AI tool for automated social media management

sproutsocial

Sprout Social is a comprehensive social media management platform that combines powerful features with intuitive design to help your business manage, analyze, and optimize all social media presence.

The thing that sets Sprout Social from other social media management tools is the implementation of AI technology. That means that besides scheduling posts, monitoring conversations, and analyzing performance, you can also benefit from actionable insights and automation capabilities to improve your social media marketing efforts.

Key features

  • Social listening and sentiment analysis – Sprout Social uses AI algorithms to monitor social media conversations across multiple platforms in real time. This way you can identify mentions of your brand, products, or relevant keywords and analyze the sentiment behind these mentions (whether they’re positive, negative, or neutral).
  • Smart scheduling and content optimization – Sprout Social’s AI-driven scheduling feature analyzes historical data and engagement patterns and helps you determine the optimal times for posting your social media posts.
  • Automated customer support and engagement – Its AI-powered chatbots and automation tools help you streamline customer support and engagement on social media by handling common inquiries like FAQs and providing instant responses or directing users to relevant resources.
  • Performance analytics and reporting – Sprout Social’s AI capabilities automatically collect and analyze data on various social media metrics, including engagement rates, follower growth, and post reach. Then you can identify trends, uncover opportunities, and measure the effectiveness of your social media campaigns more effectively.
  • Predictive analytics and trend analysis – You can use predictive analytics and trend analysis to anticipate future trends and identify emerging topics of interest on social media.

Pricing

You can choose from four different pricing plans when implementing Sprout Social to your team. Here are the plans:

  • Standard plan – $199/seat per month. The plan includes five social profiles, All-in-one social inbox, Publish, schedule, draft and queue posts, and more. 
  • Professional plan – $299/seat per month. The plan includes suggestions by AI Assist tool, unlimited social profiles, competitive reports for Instagram, Facebook and X, message tagging, custom workflows for multiple approvers and steps, and more.
  • Advanced plan – $399/seat per month. The plan includes rule builder for automated actions, automated link tracking, scheduled report delivery, helpdesk and CRM integrations.
  • Enterprise plan – custom pricing available after talking to their sales team. The plan includes advanced customization features including, Social Listening, Premium Analytics, Employee Advocacy solutions, and Influencer Marketing features.

8. Optimizely – best AI marketing tool for experimentation

optimizely

If you’re looking to make your marketing efforts as precise as possible, you’ll definitely need an AI marketing tool for experimentation. And for that, you’ll need Optimizely.

This leading experimentation platform helps you optimize digital experiences on your website through A/B testing, personalization, and experimentation. Optimizely focuses on data-driven decision-making and optimization to help you drive better results and improve the overall customer experience.

Key features

  • Experimentation and A/B testing – The platform uses AI algorithms to automatically analyze experiment results, identify statistically significant variations, and determine what were the most effective changes, helping you improve conversion rates, or engagement.
  • Personalization and behavioral targeting – Optimizely analyzes user data and behavior patterns in real time to help you deliver personalized experiences tailored to each users’ preferences, behaviors, and demographics.
  • Predictive analytics and machine learning – Optimizely analyzes historical data and identifies patterns to help you predict user behavior, anticipate new trends, and find the most successful optimization strategy.
  • Continuous optimization and iterative learning – The platform provides a feedback loop that helps you refine your strategies, iterate on successful experiments, and scale winning variations across your digital properties.

Pricing

Optimizely offers multiple different paid plans to its users. But they don’t list the exact pricing information per plan on the page. For more information, you’ll have to reach out to their sales team.

9. Mailchimp – best AI tool for email marketing

mailchimp

Mailchimp is a popular email marketing platform with a range of tools for creating, sending, and analyzing email campaigns. While it’s primarily known for its email marketing capabilities, Mailchimp also integrates AI tools with advanced features and insights that help you optimize campaigns for improved results.

Key features

  • Personalization and segmentation – Personalization features help you create highly-targeted and relevant email campaigns by taking into account subscriber demographics, purchase history, and engagement behavior. This helps you deliver personalized content and offers to everyone.
  • Predictive analytics and optimization – Mailchimp’s AI technology analyzes historical campaign data and identifies patterns to predict open rates, click-through rates, and engagement. So you can improve the performance of your email campaigns.
  • Automated email campaigns – AI automation features trigger automated emails based on subscriber actions like sign-ups, purchases, or abandoned carts. This helps you deliver relevant messages just when you want to without manual work.
  • Content recommendations and optimization – The platform analyzes campaign performance data and makes recommendations to help you optimize images, headlines, and calls-to-actions based on AI-driven insights.
  • Audience insights and analytics – With the platform’s AI-driven analytics dashboards, you can visualize engagement rates, audience growth, and subscriber demographics to easily track campaign performance and identify opportunities for improvement.

Pricing

In addition to a free plan for smaller teams and individuals, Mailchimp also offers three paid plans. Here’s a list of paid plans with monthly fees:

  • Essentials plan – free for the first month, and then $12.30/month. The plan includes up to four journey points with 5,000 monthly sends.
  • Standard plan – free for the first month, and then $18.93/month. The plan includes up to 200 journey points with 6,000 monthly sends and access to generative AI features.
  • Premium plan – starting at $331.29/month. The plan includes up to 200 journey points with 150,000 monthly sends and access to generative AI features.

10. Drift – best conversational AI marketing tool

Drift

Drift is a conversational AI marketing tool that uses advanced technology to help your business drive better engagement, generate leads, and accelerate sales conversations.

It offers a suite of AI tools for live chat, chatbots, email marketing, and account-based marketing, all designed so you can create personalized and seamless experiences for customers.

Key features

  • Conversational AI chatbots – AI-powered chatbots use natural language processing and machine learning algorithms to understand user inquiries and deliver relevant responses. Chatbots can engage website visitors in real-time conversations, answer questions, provide information, and guide users through the sales funnel.
  • Lead qualification and routing – Drift’s AI technology analyzes chat interactions, website activity, and CRM data to identify qualified leads and guide them to the appropriate sales or marketing representatives in real time.
  • Personalized messaging and recommendations – AI algorithms dynamically adjusts chat responses, content suggestions, and product recommendations to match each of your visitor’s interests, preferences, and stage in their buyer’s journey.
  • Predictive analytics and intent detection – It analyzes your website users’ interactions, browsing patterns, and engagement signals to predict their future actions and identify buying intent.
  • Automated email marketing and follow-ups – Drift integrates with email marketing platforms to automate follow-up emails and nurture leads through personalized email sequences.

Pricing

Drift offers Premium, Advanced, and Enterprise pricing plans to their customers. Their web pages only offer exact pricing information for their premium package. This includes the implementation of AI chatbots with a starting price of $2,500/per month. To find out more about the features and prices of other pricing plans, you’ll have to reach out to their sales team.

Final thoughts

Artificial intelligence marketing tools help you automate your everyday tasks and give you a more precise look behind the success of your marketing initiatives.

Whether it’s for analyzing customer data, or to create SEO optimized content, AI technology can help your team save time and improve efficiency. And hopefully, this list gave you a good look into the variety of tools available on the market.

If you’re looking to create a more efficient review and approval process, make sure to give Filestage a try. You can use it completely free of charge for 14 days, or request a demo for a guided tour of the tool.