Marketing resource management is the practice of collecting, organizing and storing marketing resources. MRM should take place on a company-wide scale; your entire marketing team should be familiar with your strategy. With marketing resource management software, you can successfully leverage your marketing efforts and help your teams assets in a more efficient way, bringing your organization the best possible end result.
Companies spend an average of $20 to file just a single document, and workers in paper-heavy industries spend about 50% of their time looking for information. Therefore it’s important to have a document management system in place that helps your company to organize your digital files in an efficient way.