Feedback is important for improving content quality in any project. For designers, precise and in-context comments and annotations are necessary to avoid miscommunication and meet client’s or stakeholder’s expectations. That’s where feedback tools are helpful and make it easy for stakeholders to share their input on design files.
This article explains what design feedback means, why you should use a design feedback tool, and gives an overview of the well-trusted tools on the market.
What is design feedback?
Design feedback includes comments, annotations, or any other type of input given on a particular design by a reviewer or group of reviewers.
You may ask why feedback is necessary. Well, creating a design is a process, not a single, solitary action. Only with input from multiple people can you ensure that a design meets its purpose and becomes the best version – brand consistent and error-free. To reach this high-quality standard, every design should go through at least one feedback round.
What are design feedback tools?
Design feedback tools make it easy for designers to share their work with reviewers and collect all input in one central location. These platforms offer multiple commenting and collaboration features that enable reviewers to leave precise feedback directly on the design and discuss changes with others in real-time. This allows you to streamline your entire graphic design process.
25 of the best design feedback tools to get valuable input on your designs
We all know that beautiful designs can help you to achieve your marketing objectives. Here’s a closer look at the best design feedback tools out there.
Filestage is an online feedback tool that makes it easy to share, review, and discuss all kinds of design files with colleagues, clients, or external partners. It also works for videos, images, audio files, Word, and PDF documents.
Filestage is very easy to use because of its slick and intuitive interface. On the centralized dashboard, you can manage all file approvals in one place and keep track of the review progress with ease.
- Leave comments and annotations directly in files
- Collaborate in real-time with other reviewers
- Submit your review decision
- Compare two versions of the same file side by side
- Works for multiple file types
- Easy to get started, no training required
- Different roles (collaborators and reviewers)
- Branding with your logo
- Google login available
- Allows unlimited reviewers
- Automated workflow and reminders
- PDF reviews with more than 200 pages might get a little laggy
Userback is designed for project managers, designers, developers, and customer support teams to collect feedback and manage the progress of design tasks on the go. For in-house design and development teams, this software is great for managing feedback loops in projects.
- Get feedback on videos
- Feedback tracking
- Enhanced commenting on all file types
- Allows voice and video recording for explicit feedback
- You can track implementations and revisions
- Has browser extension for easy access
- There are some issues with taking screenshots
ProofHub is another feedback tool that includes functions for review processes. It’s focused on providing solutions for managing tasks, dates, and projects. It’s great if you don’t have other tools for these tasks yet, as the feedback part is really well-incorporated into them. Otherwise, you should look for another solution.
- Gantt Charts
- Discussions and forums
- Calendar integration
- Allows in-app editing of files
- Easy to set up and use
- Effective for complex task management
- Limited software integrations
- Insufficient user guides
Ruttl is an online feedback tool for capturing live websites, sharing visual feedback, and leaving comments for improvement. With Ruttl, you can manage feedback flow and cycle by navigating comments, editing live websites, and sharing web project links.
- Live website editing
- Web content editing
- Static image review
- Client commenting
- Real-time feedback with team and clients
- Edit, modify, and suggest web content
- Share web project links with your team and client
- Review CSS, mobile web, and replace images
- Has issues with special elements
- Relies heavily on Google’s API
zipBoard is a web-based review and bug tracking tool. This annotation tool helps everyone from developers and testers to designers and project managers collaborate during the product development phase. The feedback tool makes it easier for reviewers to leave detailed notes and suggestions for designers. This elevates the quality of projects and eliminates the risk of overlooked feedback.
- Unlimited tasks and projects
- Manages team communication
- Monitors project reviews
- Captures video and screen records
- Views projects in Kanban and Spreadsheet
- RealLots of integrations
- A friendly UI that’s simple to use
- The interface freezes sometimes
- Requires a browser extension to be installed
CloudApp is best described as “Dropbox+.” You can upload and share files with everyone by simply sharing a link. For images, GIFs, and video files, you can add annotations and drawings into your uploaded file. However, this annotation tool works best on static images, and giving lengthy feedback can become quite messy, as everything is right in the annotated file. There’s no dedicated area for written input.
- Screen capture and recording
- Website recording
- Allow annotations to images and gifs
- Customizable to fit users’ unique branding
- Many different integrations like Slack, Google Slides & Docs, and Trello
- Customize screenshots with GIFs, annotations, emojis, and templates
- Add face and voice to screen recording
- No folders, no bulk download, and textual feedback can get messy
- Slowed down by bugs
- Doesn’t trim or crop screenshots
- No autosave download available
Helio is best known as a survey platform for managing users’ feedback on design, product, and marketing. The platform provides qualitative and quantitative client feedback generated through Helio’s signed-up participants or your surveyed customers.
- Intuitive interface with ready-to-use features
- Allows for brand perception and visibility
- Offers ad funnel performance through filtering
- Provides landing page conversion
- Best for agencies and enterprises
- Free demo account
- Target both mobile and desktop users uniquely
- Brand customization is hard
- The consumer ranking feature is hard to grasp.
Usabilla is software acquired by SurveyMonkey that allows you to optimize digital funnels through customer feedback. You can use the software to request feedback from customers to help you optimize better.
- Integration with Zapier, Google Analytics, and others
- Easy setup and feedback management system
- Visual reporting and user feedback analytics
- Engagement and conversion tracking
- Collects real-time feedback for optimization
- Measures content performance and insights
- Improves customer’s product experience
- Provides screenshot feedback and reviewsBest for agencies and enterprises
- Free demo account
- Target both mobile and desktop users uniquely
- Limited integrations available
- There is no heat mapping
Redpen is a simple feedback tool for small creative teams who need to review designs and images – and nothing more. Its main focus lies in speeding up the process of visual feedback. You can invite unlimited reviewers. You only pay for the number of active projects you need.
- Unlimited collaboration for teams
- Point-and-click comment features
- Drag-and-drop project organization
- Data analysis tools
- CollEasily lets you get everyone involved
- Keep track of image versions
- Fast and straightforward design
- Does not support multiple languages
- There is no API
Diigo is a social bookmarking tool that provides you the options to bookmark, arrange, and share annotated materials. The tool is valuable for project and professional collaborations due to its remarkable annotation and markup tools.
- Intuitive annotation and markup features
- Digital sticky notes and highlighters
- Archived web pages and personal library
- Cloud-based information storage
- Collects information with tags
- Annotates web pages and PDFs
- Organizes links, references, and libraries
- Share information with groups
- No live support or training
- No free trial or support
- Does not support iPhone or iPad
- Requires Wi-Fi connection to save files
Usersnap helps companies build better products through actionable feedback from customers. The software collects feedback, measures customers’ experiences, and tracks customers’ issues for review and approval.
- Design customization options
- Qualitative and quantitative surveys
- In-app form features and requests
- Project management
- Impressive for collecting feedback
- Screen capture functionality is incredible
- Creates custom tags for tracking feedback
- Easy to set up and customize
- Feedback analytics can be improved
- There is no co-browsing tool
- It can get buggy and messy
Droplr helps users capture screenshots and screen recordings and save them to the cloud through its drag-and-drop features. Through its simple visual interface, developers and designers can convert files with a click, integrate them, and share them. The tool is excellent for fast-tracking the graphic design process.
- Custom branding and domain
- Security dashboard
- Auto redaction with artificial intelligence
- Seamless screenshots and integration
- Simple, easy, and convenient to set up
- Flexible file-sharing
- Great for screenshots and screen records
- Impressive workflow integration and collaboration
- More customization options are needed
- Slight differences between free and paid plans
- Requires internet connection to save files
ProjectHuddle serves as a WordPress plugin for project design and feedback. It’s a game-changer for web design and project communications. The software works like a sticky-note style for generating website design feedback and other design projects. ProjectHuddle boasts tracking tools and impressive feedback analytics.
- Seamless collaboration features
- Bug tracking
- Unlimited projects and users
- Feedback on WordPress and non-WordPress websites
- Impressive integration features
- Allows easy client access
- Encourages direct customer feedback
- Customer support is stellar and unmatched
- Mobile-friendly and multisite-ready
- More customization options are needed
- Requires customers to log in to WordPress
- Onboarding clients can be demanding
- Infrequent and disappearing comments
GoVisually is another feedback tool mostly meant for designers and photographers. You can upload image files, PDFs, and even PSD files. It’s very affordable for freelancers.
- Upload and annotate various file types
- Unlimited file-sharing
- File organization and categorization
- Workflow integration and collaboration
- Web customization and email branding
- Uses checklists to resolve comments
- Supports multiple platforms and devices
- Supports PNG, JPG, PSD, PDF and video files
- Annotates files using boxes, arrows, and comment points
- Supports flexible file-sharing
- There is no real-time editing
- Needs more settings and customizations
- It gets buggy and messy
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Bounce is very useful if you want to review websites. You can just enter a URL and Bounce will take a screenshot of the site. Alternatively, you can just upload an image file. Afterward, you can mark rectangular areas and add comments. You can share your reviewed file via a link after saving it.
- Simple and easy-to-use interface
- Allows annotations on all file types
- Prototypes hosting for collaborating on projects pre-launch
- Provides file-sharing options
- Uses Very easy to use
- Awesome for quick website-reviews
- Click-and-drag set-up for making notes
- Uploads images and grabs screenshots in easy steps
- Allows unlimited file-sharing with friends
- No roles or branding
- It needs improved customization features
- Does not allow collaboration
- Does not support extensive integrations
Mopinion is user feedback software for digital channels. This all-in-one solution collects and turns comments into actionable data that gives digital marketing and creative teams more insight into the voice of the customer.
Mopinion enables its users to create customizable online survey forms (including various CX metrics such as NPS, CES, and CSAT) and trigger them based on rules such as mouse movement, time on page, exit intent, and much more. It also includes comprehensive visualization in customizable dashboards as well as text analysis and smart labeling capabilities.
To act upon feedback or collaborate among members of your digital team, users can make use of proactive alerts, role-based views, and connect to PM tools such as Trello and Asana.
- Feedback aggregation tools
- Brand design and customization
- Device responsiveness
- Feedback management and analysis
- Social media integration
- Allows custom styling and smart tagging
- Simple to use and easy to set up
- Flexible customization features
- Supports multiple languages
- You can’t copy or alter existing forms
- Text analysis needs more refinement
- Dashboard gets buggy and technical
Prevue is primarily designed for photographers and designers. Its strong suit is speed and compatibility. Even the slowest of machines will be able to run it, which is a good way to make sure everyone can review your files. It’s very affordable and allows for commenting and annotating in all your image files. There are also some limited editing options for your images.
- Drag-and-drop file upload
- Brand customization
- Real-time collaboration features
- Supports Google Analytics and file-sharing
- Organized commenting
- Easy, very stable, and lightweight
- Organize your images into projects, and edit uploaded files
- Size limit of 5MB per file
- No “undo” in editing mode
- Only image files
ConceptInbox supports image and movie files. In addition to annotating and marking these files, you can use ConceptInbox to manage your team collaboration on creative projects to review a video. Very notable is the “Prototyping” feature, which allows you to create prototypes for apps with only image files and a few clicks. You can also integrate your Google Drive or Dropbox accounts to make exchanging files super-easy.
- Visual feedback management
- App prototyping and integration
- Improved version control of creative works
- Advanced in-app and email notifications
- Real-time collaboration features
- Creates all prototypes with no technical skills
- Effective collaboration tool for easy projects
- Reduces creative operation costs
- Supports real-time annotations and comments
- Requires network to save files
- Does not support multiple languages
- Little to no customization features
Conceptboard applies a really special take on the formula of feedback tools. Instead of having individual files you can comment on, Conceptboard offers a whiteboard, where you can upload all kinds of files. On this infinite whiteboard, you can arrange files however you like and leave comments and annotations. Just as an office whiteboard would be, it’s best used for internal reviewing processes.
- Real-time actions through live cursors
- Centralized workplace with infinite canvas
- Upload content in several file formats
- Leave feedback directly on the file
- Easy-board file-sharing
- Offers a very visual take on review processes, and organizes big projects, instead of single files
- It’s only for internal use
- It has a steep pricing curve
- Its multitude of options can be overwhelming
DesignDrop is focused on the needs of solo designers and freelancers, although it only offers support for JPG and PNG files. In simple steps, the tool allows you to upload designs, share links with your team, and receive feedback with visual annotations.
- Easy to use interface
- Supports visual annotations
- Flexible file-sharing features
- Quick setup
- Easy pricing
- No version history
- No teams
InMotionNow was initially founded in 1999 as Proof-it-Online before it evolved from a mere approval tool into a more complex project management tool. The tool that evolved from this starting point was created in 2012. It’s basically a tool for marketing managers, which is why its functions are way more complex and tailored to the management aspect of creating ad campaigns.
- Feedback tracking and management
- Creative workflow management
- Version control and audit trails
- Data visualization and workflow trends
- Nice concept and mobile app available.
- You can mark areas within the file
- Very complex user interface, and not very easy to understand at first
Frankie is a browser-based feedback tool from Australia. It specializes in videos and images, but it also works for PDFs. You can invite reviewers by simply using a simple link-via-email invite. An interesting feature is that the review process is synchronized, which means that the team members can see recently added comments right away without being bound to refresh the browser page.
- Intuitive and flexible user interface
- Compatible with all browser types
- Review and collaboration tool
- Interactive drawings and notes
- Supports all browsers
- You can draw into the file with a synchronized live review
- Not optimized for mobile use
- The review status is unclear
- You can’t process the comments on the file, sort, search, or filter them
- It’s quite expensive compared to its features
GoProof is online proofing software that integrates with Adobe’s Creative Cloud suite to help designers review and approve their work. The tool facilitates version control to help everyone keep track of the project. GoProof also offers a mobile app to make it even faster to comment on and approve designs. The tool also includes a dashboard that helps team members to search and filter through activity.
- Centralized production management
- Preloaded workflow templates
- Creative automated workflow
- Improves content reviews and collaboration
- The integration with Adobe is attractive for many users
- Previous feedback and versions are stored
- No large learning curve required
- A lack of training materials
- The dashboard isn’t customizable
- Some customers might find the tool intimidating
Screenlight is a design feedback tool that is focused exclusively on video. The platform offers designers and video engineers a simple way to collect clear creative feedback and move their projects forward. Video is often intimidating to many stakeholders, and the weight of files often makes it particularly difficult to share work. Screenlight aims to remedy those issues and capture the precise comments that they need.
- Customization for multiple clients
- Fast file uploading
- Time-stamped commenting
- Cross-platform review and collaboration
- Helps to clean up disorganized client feedback
- Doubles up as a file transfer service
- Somewhat intimidating for new users
- A lack of guidance and instruction
ReviewStudio is a piece of online proofing software for agencies, marketing teams, and production studios. The platform makes it simple for stakeholders to markup and comment on designs. The ability to track revisions with integrated task management is also helpful, while centralized feedback and approvals keep everyone on the same page. The tool does help teams to deliver clearer input and much quicker, too.
- Streamlines project review and approval
- Collaboration with custom dashboards
- Feedback management
- Centralized dashboard
- Very simple to share comments
- Makes it easy for non-technical team members to contribute
- Doesn’t require training or onboarding
- The chronological order of comments is often lost
- Lack of a tutorial
- It can be difficult to get stakeholders to use the tool
4 free design feedback tools
There are free design feedback tools that creatives can leverage. Below is a list of the top four free design tools for attending to customer’s feedback on all kinds of creative projects such as packaging design.
The software allows clickable prototyping features. Also, users can collaborate on a project at the same time. The limit, however, is that many of the improved design systems are paid.
With InVision, you can design, prototype, and integrate your workflow. However, the platform can prove buggy and you may encounter airboard management difficulties.
Markup empowers users to comment, collaborate, and give feedback. You can work and share files on Markup to aid your design process. Great for feedback management, file-sharing, collaboration, and prototyping.
Supporting devices with added PDF support, Markup.io is one of the top design tools. The software would have been perfect but for its clunky technical drawings and lack of sufficient integration features.
The design tool saves time and organizes feedback with a beautiful interface. But Pastel’s features are limited and you’ll find it difficult to operate if you have no experience with such tools.
Why should you use design feedback tools?
Creative teams want to read in the third eye and take the guesswork out of design. To do this, they need a design feedback tool. Not just to improve workflow, but also to create projects that meet customers’ needs. There are several other benefits, including:
Some design feedback tools make it possible for reviewers to leave their comments on the design itself. This helps designers to properly understand the comment within the appropriate context and they don´t need to hesitate about asking for feedback.
A design feedback tool allows reviewers to leave annotations. Those useful comments can give designers additional insight. Annotations are sometimes much clearer and easier to share when compared to text-based feedback.
Design tools provide collaboration features that allow team members to mention others, reply to comments, and work together in real-time. Better collaboration reduces miscommunication, saves time, and increases productivity.
Additional features like automatic due date reminders, version control, and one-click approvals allow design teams to set up efficient workflows. That means less time for administrative tasks and more time for actual design work.
Centralized feedback platforms increase transparency since all reviewers can see and react to feedback from other stakeholders. Plus, the project manager can easily keep an overview of all review and approval processes and the status of every single file.
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How to give feedback on designs?
The best design feedback follows a procedure. Feedback can be constructive or destructive. Constructive design feedback considers the emotions of the designer, contrary to destructive.
Design feedback can also be formal or informal, depending on the relationship you share with your designer. Also, it can be formative or summative. Feedback can be based on resources, strategies, and assistance.
Whatever form of design feedback you’re providing, do take into consideration:
- person you’re dealing with
- project you’re working on
- feedback platform
- time and tone of feedback.
Regardless, if you are looking for the best way to give design feedback, here is an easy process to follow:
- Open the design that you need to give feedback on.
- Ask yourself these key questions:
- Is the design attention-grabbing?
- Is the design on-brand?
- Is the text in the design readable and error-free?
- Does the design bring the desired message across?
- Does the design meet its purpose?
Does the design achieve the targets that you set for this project?
- Give clear and precise feedback by leaving comments and annotations directly on the design.
- Discuss changes with other reviewers.
- Submit your review decision: request changes or approve the design.
Types of design feedback (that can be simplified by using software)
One of the best things about design feedback tools is that you can use them to showcase the work that you’ve done for clients, no matter the type of design work. Everything from website design to user interface designs can be placed on them.
Website design feedback
Website design feedback includes multiple factors. Clients need to share their opinions on everything from fonts to colors and the general layouts of the site. Since websites tend to be complicated and have things like banners, buttons, and links, it’s crucial that your clients can provide feedback as the project progresses.
You can use these tools: Ruttl, Pendo, and BugHerd
Graphic design feedback
Happy graphic design clients are those who are encouraged to share feedback on everything from logos to advertisements and other online or print graphics. Using design feedback tools allows your clients to see which phase their project is in, so they can request those important changes sooner rather than later.
You can use these tools: Filestage and ProofHub
App design feedback
Usability is one of the most important things about apps. The overall design must work on a number of mobile devices, and everything needs to be presented in a manner that makes sense for the end-user. When you use design feedback tools, your app clients can easily check on your progress at different stages to make sure that everything is up to par and offer timely feedback when needed.
You can use these tools: Userback, Figma, and Helio
Product design feedback
Sometimes projects don’t involve creating apps, websites, and designs for the web. However, this doesn’t mean you can’t utilize web design feedback tools for these projects as well. Allowing your client to approve or provide feedback on the packaging or main product design is also important before the project moves forward.
You can use these tools: Filestage and GoVisually
User interface (UI) design feedback
There’s a balance when it comes to user interface designs. You need to think about what the client wants, as well as ensure that the design is user-friendly and intuitive. One of the best ways to gather your client’s feedback on these projects is through a web-based tool that collects their thoughts and shares them with you in real-time. It’s a win-win for all.
You can use these tools: Visual Inspector and zipBoard
Feedback in design is an important aspect of creating a genuine work of art. While it can be difficult to collect and manage feedback left by colleagues, customers, and stakeholders, design tools have simplified that process. With commenting, feedback management, and real-time collaboration features, design review and collaboration tools support creatives to keep an overview of feedback and the progress of each design file.
We hope this comprehensive list of design feedback tools helps you to make an informed decision and find the best solution for your business.