All successful marketing campaigns have one thing in common: good campaign management.
And all good campaign management strategies have one thing in common too: good campaign management tools.
This guide will introduce you to the 10 best campaign management tools of 2023, with a focus on their key features to help you choose the best platform for your own specific needs and goals.
But first …
Speed up feedback across all your assets
Manage the review and approval of all your campaign content in one place.
What is a campaign management tool?
A campaign management tool is a platform or software application designed to streamline and optimize the entire lifecycle of a marketing campaign. From the very first ideas through to the final evaluation stage, these tools can help marketing teams to plan, execute, track and analyze campaigns, making their job that much easier.
Here are some of the key aspects that campaign management tools can help with:
- Campaign planning
- Task automation
- Content creation
- Cross-channel coordination
- Feedback and approval
- Monitoring and reporting
What key features should you look out for in campaign management software?
Different campaign management tools offer various features, tailored to different types of marketing campaigns. That’s because a social media marketing campaign will need different assistance to an email marketing campaign. And a content marketing campaign will have different requirements to an influencer campaign.
When picking a tool, think about your own specific needs and goals.
But as a guideline, here are some of the key features to look out for:
- Intuitive interface – to make it easy to use day to day
- Campaign workflow tools – customizable workflows to help you plan and manage tasks
- Automation capabilities – to automate repetitive tasks and trigger actions based on rules
- Collaboration features – to help team members to work together efficiently
- Task assignment – to assign tasks, set deadlines, and track progress
- Integration with other tools – compatibility with your existing software and systems
- Multichannel integration – for managing marketing campaigns across various platforms
- Real-time tracking – to help you monitor campaign performance and see detailed analytics throughout the campaign
- Custom reporting tools – for creating customized reports with specific performance metrics
The 10 best campaign management tools
With these key features in mind, I’ve collated this list of the 10 best campaign management tools, for helping you manage different types of marketing campaigns.
- Filestage – best campaign management tool for handling feedback and approval
- HubSpot – best campaign management tool for tracking and reporting on campaign performance
- Hootsuite – best campaign management software for social media campaigns
- MailChimp – best email marketing campaign management software
- Asana – best project management tool for your marketing campaigns
- Salesforce – best campaign management tool for large to enterprise businesses
- Adobe Campaign – best campaign management tool for multi-channel campaigns
- Storychief – best campaign management tool for content marketing
- ClickUp – best campaign management tool for customizable campaign workflows
- trendHERO –best campaign management tool for influencer marketing campaigns
1. Filestage – best campaign management tool for handling feedback and approval
Filestage is a unique campaign management platform that allows you and your team members to collaborate on campaign content and marketing assets entirely online. It streamlines and automates your campaign review and approval processes, providing one centralized place for you to share files, collect and discuss feedback, and keep your projects moving forward.
Unlike other campaign management tools, Filestage doesn’t require installation, and your stakeholders (both internal and external) can review and approve without the need to register an account.
- Automations to reduce manual tasks and speed up content reviews
- Due dates keep your projects on track and help you meet deadlines
- In-context comments make for clear feedback that shows up in real time
- Visual annotations bring comments to life and make it clear what needs changing
- To-do lists give your team a clear picture of what needs amending
- Version history helps you keep tabs on previous comments and see what’s changed
- Review steps mean your files get approved by the right people at the right stage of the process
- Project dashboards help you keep track of who you’re still waiting to hear from
- Integrations with Dropbox, Google Drive, Slack, Microsoft Teams, and more
- 256-bit SSL file encryption for secure file sharing
Speed up feedback across all your assets
Manage the review and approval of all your campaign content in one place.
2. HubSpot – best campaign management tool for tracking and reporting on campaign performance
HubSpot is a customer relationship management (CRM) tool that helps businesses to streamline and manage their marketing, sales, customer service, and operations. But it’s their marketing hub that I want to draw attention to. This hub provides a large range of features and tools to help you run and manage cross-channel marketing campaigns and target the right audience.
- Marketing automation to help you scale growth and spend less time on repetitive tasks
- Centralized database for storing information about customers and leads
- Landing page builder that creates landing pages and analyzes the number of page visits and conversions
- Tools to design, schedule, track, and monitor social media posts
- In-depth analytics to track campaign performance and get data-backed insights
- Detailed reports on website insights, sales activities, individual performances, and more
3. Hootsuite – best campaign management software for social media campaigns
Hootsuite is a powerful campaign management tool for social media campaigns, allowing teams to streamline their social media activities across multiple social media platforms. It helps marketing teams to manage and schedule social media content, engage with their audience, monitor brand mentions, and analyze social media performance – on one single platform.
- Comprehensive social media scheduling and publishing features
- Ready-to-use social media templates for content inspiration
- Social media calendar features to help you plan and strategize your content
- An automated inbox centralizes comments and direct messages, making customer engagement more manageable and efficient
- Real-time monitoring and social listening capabilities
- Advanced social media analytics for collating data from across platforms
- Reporting features help you export that data into easy-to-create reports
- Team collaboration and content approval workflows
4. MailChimp – best email marketing campaign management software
Mailchimp is a campaign management tool that helps marketing professionals to create, send, and track email marketing campaigns, as well as managing subscriber lists and analyzing campaign performance. It provides a user-friendly interface, customizable templates, and robust automation features to engage with subscribers, nurture leads, and ultimately increase sales.
- Easy-to-use drag-and-drop email builder
- Pre-designed email templates to help inspire your email campaigns
- Comprehensive customer segmentation capabilities that allow you to personalize emails and create targeted campaigns based on demographics
- A unified dashboard where you can manage multiple projects
- A/B testing to help you test everything from subject lines and content to layouts and send times
- Integration with other popular marketing platforms
- Detailed analytics and reporting for monitoring key campaign touchpoints
5. Asana – best project management tool for your marketing campaigns
Asana is one of the most widely used project management tools on the market. Used by creatives and marketing teams all over the world, Asana makes it easy to plan marketing campaigns, see how they’re progressing, and keep them on track at every step. Its project management features allow more effective team collaboration, simpler client management, and more streamlined workflows.
- Exceptional task management and tracking, with the ability to organize with projects, tasks, subtasks, and sections
- Workflow templates that you can use, reuse, and customize
- Automation of manual processes with the use of rules
- Collaboration tools help your team to work together seamlessly
- Integration with other productivity and communication tools
- Reporting tools help with measuring the performance of your campaigns
6. Salesforce – best campaign management tool for large to enterprise businesses
Salesforce is a cloud-based CRM solution that offers a comprehensive suite of tools and solutions for sales and marketing teams, especially when it comes to tracking customer interactions and information, automating marketing processes, and personalizing email marketing. The Salesforce Marketing Cloud, in particular, is a powerful platform for marketing campaign management, designed to help businesses with planning, executing, and analyzing marketing campaigns across various channels.
- Audience segmentation to send targeted and relevant messages to different segments of your audience
- Automated workflows that trigger messages and actions based on user behavior, engagement, or specific events
- A/B testing to test different elements of your campaigns, such as subject lines, content, and send times
- Multichannel integration to help you manage campaigns across email, social media, SMS, web, and more
- Real-time tracking to make data-driven decisions throughout your campaign
- Detailed analytics and reporting on key metrics like open rates, click-through rates, conversions, and more
- A single platform for your sales, service, marketing, and IT teams
- Integration with a wide range of applications
7. Adobe Campaign – best campaign management tool for multi-channel campaigns
Adobe Campaign is a marketing campaign management tool that pulls together customer data from multiple channels, and then puts it to work to create personalized cross-channel marketing campaigns that meet customers at the right place, at the right time. By helping you understand your customers, the platform allows you to start having meaningful and consistent conversations with your customers, across both digital and traditional marketing channels.
- Robust and cohesive customer profiles using data pulled from across multiple channels
- Real-time insights to help you customize each customer journey
- Automation to scale up your enterprise email marketing strategy
- Customizable and personalizable email marketing templates
- Smart AI helps predict the best send times and the customers most likely to engage
- Native integrations with other Adobe applications (including Adobe Experience Manager and Adobe Workfront)
8. Storychief – best campaign management tool for content marketing
Storychief is a campaign management tool that helps with every aspect of your content marketing. Built specifically for B2B marketing teams and content agencies, it helps you to centralize, create, and distribute your articles in order to grow your audience and generate more leads. With StoryChief, you can create and publish content from one place to multiple channels, so it’s great for teams that want to easily syndicate content.
- One dashboard for all your content marketing campaigns
- Create and publish content from one place to multiple channels
- Content calendars make it easy to plan content and stick to your established workflow
- Easy channel integration for one-click publishing
- Reporting features help you to measure and view the stats of each piece of content at a glance
- Seamless collaboration between all content stakeholders (and agencies)
- All your media files imported and saved in one place
- Automated scheduling and distribution features
- Integration with any CMS to make content marketing as easy as possible
9. ClickUp – best campaign management tool for customizable campaign workflows
ClickUp is a campaign management tool that’s especially useful for customizing and automating marketing workflows. It offers a comprehensive solution for campaign planning and execution, boosting your team’s productivity and helping your marketing campaigns to run smoothly, and in a more streamlined way.
- Customizable campaign workflows and robust project hierarchy structures
- Over 1,000 customizable templates for various use cases
- Marketing automation capabilities, including recurring tasks and custom triggers
- Project templates and checklists to help you streamline and standardize your campaigns
- Comprehensive suite of project management tools, including time tracking, to-do lists, and calendars
- Collaboration tools, including comments, mentions, and shared calendars
- Real-time tracking and analytics tools to help you measure key performance indicators through charts, graphs, and detailed reports
- Integration with other popular marketing tools
10. trendHERO –best campaign management tool for influencer marketing campaigns
trendHERO is a campaign management tool designed specifically to help you manage influencer marketing campaigns on Instagram. The platform can be used to find influencers for your next campaign, to monitor what and how your competitors are doing, and to analyze the performance of your influencer campaigns using more than 90 different metrics.
- A database of more than 110 million influencers
- In-depth analytics with more than 90 metrics, including fake follower checks, demographics, and audience interests
- Automated workflows to structure the creation, review, and approval of influencer marketing content
- Campaign performance is monitored and visualized in a dashboard that displays key success metrics in real time
- Automated email outreach to help you connect with influencers quickly and easily
- Highly personalized, dynamic email templates that are designed to increase response rates
I hope you’ve enjoyed discovering the best marketing campaign management tools on the market in 2023.
With the right campaign management tool, you can streamline and optimize the entire lifecycle of a marketing campaign – and the results will speak for themselves!
If you’d like to learn more about how Filestage can help with your marketing efforts, you can start a free trial here →