10 campaign management tools for marketing teams in 2024 

All successful marketing campaigns have one thing in common: good campaign management.

And all good campaign management strategies have one thing in common too: good campaign management tools. 

This guide will introduce you to the 10 best campaign management tools of 2024, with a focus on their key features to help you choose the best platform for your own specific needs and goals. 

But first …

What is a campaign management tool?

Good question!

A campaign management tool is a platform or software application designed to streamline and optimize the entire lifecycle of a marketing campaign. From the very first ideas through to the final evaluation stage, these tools can help marketing teams to plan, execute, track and analyze campaigns, making their job that much easier. 

Here are some of the key aspects that campaign management tools can help with:

• Campaign planning
• Scheduling
• Task automation
• Content creation 
• Collaboration
• Cross-channel coordination
• Feedback and approval
• Monitoring and reporting 

What key features should you look out for in campaign management software?

Different campaign management tools offer various features, tailored to different types of marketing campaigns. That’s because a social media marketing campaign will need different assistance to an email marketing campaign. And a content marketing campaign will have different requirements to an influencer campaign.

When picking a tool, think about your own specific needs and goals. 

But as a guideline, here are some of the key features to look out for:

• Intuitive interface – to make it easy to use day to day
• Campaign workflow tools – customizable workflows to help you plan and manage tasks
• Automation capabilities – to automate repetitive tasks and trigger actions based on rules
• Collaboration features – to help team members to work together efficiently
• Task assignment – to assign tasks, set deadlines, and track progress
• Integration with other tools – compatibility with your existing software and systems
• Multichannel integration – for managing marketing campaigns across various platforms 
• Real-time tracking – to help you monitor campaign performance and see detailed analytics throughout the campaign 
• Custom reporting tools – for creating customized reports with specific performance metrics

The 10 best campaign management tools

With these key features in mind, I’ve collated this list of the 10 best campaign management tools, for helping you manage different types of marketing campaigns.

1. Filestage – best campaign management tool for handling feedback and approval
2. HubSpot – best campaign management tool for tracking and reporting on campaign performance
3. Hootsuite – best campaign management software for social media campaigns
4. MailChimp – best email marketing campaign management software
5. Asana – best project management tool for your marketing campaigns
6. Salesforce – best campaign management tool for large to enterprise businesses
7. Adobe Campaign – best campaign management tool for multi-channel campaigns
8. Storychief – best campaign management tool for content marketing
9. ClickUp – best campaign management tool for customizable campaign workflows
10. trendHERO –best campaign management tool for influencer marketing campaigns

1. Filestage – best campaign management tool for handling feedback and approval

Filestage is a unique campaign management platform that allows you and your team members to collaborate on campaign content and marketing assets entirely online. It streamlines and automates your campaign review and approval processes, providing one centralized place for you to share files, collect and discuss feedback, and keep your projects moving forward.

Unlike other campaign management tools, Filestage doesn’t require installation, and your stakeholders (both internal and external) can review and approve without the need to register an account.

Key features

• Automations to reduce manual tasks and speed up content reviews
• Due dates keep your projects on track and help you meet deadlines
• In-context comments make for clear feedback that shows up in real time
• Visual annotations bring comments to life and make it clear what needs changing
• To-do lists give your team a clear picture of what needs amending 
• Version history helps you keep tabs on previous comments and see what’s changed
• Review steps mean your files get approved by the right people at the right stage of the process
• Project dashboards help you keep track of who you’re still waiting to hear from
• Integrations with Dropbox, Google Drive, Slack, Microsoft Teams, and more
• 256-bit SSL file encryption for secure file sharing

Pricing

Filestage has four plans depending on your teams’ needs:

1. Free package for freelancers and small teams – the plan includes two projects and reviewer groups 
2. Basic package for small teams managing multiple file formats – $49/month and includes a possibility to set up ten active project and two reviewer groups simultaneously
3. Professional package for larger teams with multiple reviewers and file formats – $249/month and includes 25 projects with three different reviewer groups and one automation per project
4. Enterprise package for large teams with custom pricing and includes unlimited number of projects, reviewer groups, and automations

2. HubSpot – best campaign management tool for tracking and reporting on campaign performance

HubSpot is a customer relationship management (CRM) tool that helps businesses to streamline and manage their marketing, sales, customer service, and operations. But it’s their marketing hub that I want to draw attention to. This hub provides a large range of features and tools to help you run and manage cross-channel marketing campaigns and target the right audience. 

Key features

• Marketing automation to help you scale growth and spend less time on repetitive tasks
• Centralized database for storing information about customers and leads
• Landing page builder that creates landing pages and analyzes the number of page visits and conversions
• Tools to design, schedule, track, and monitor social media posts
• In-depth analytics to track campaign performance and get data-backed insights
• Detailed reports on website insights, sales activities, individual performances, and more

Limitations

Even though Hubspot is a powerful tool, there are still some limitations when it comes to capaign management.

Here are the three main limitations of Hubspot in campaign tracking:

• Limited attribution complexity – If your business needs a multi-touch attribution, HubSpot’s attribution models can be limiting. It primarily offers first-touch and last-touch attribution models, which might not accurately reflect the customer’s journey that involves multiple interactions across different channels.
• Limited data integration and custom reporting – Although HubSpot integrates with many tools, the process of combining data from disparate sources can be cumbersome. This can make comprehensive campaign tracking and reporting challenging, especially if you try to consolidate data from various marketing and sales tools into a single report.
• Limited email tracking and reporting granularity – While HubSpot provides robust email marketing capabilities, the granularity of tracking and reporting can sometimes fall short. For example, detailed insights into email engagement beyond opens and clicks (such as time spent reading or interactions with specific content within emails) are not as advanced as in some specialized email marketing tools.

Pricing

Hubspot offers various plans to cater different team needs and sizes, including two separate plans tailored to marketing teams.

Here are the two plans for marketing teams:

• Marketing Hub Professional – Comprehensive marketing software for automation, reporting, and campaigns, starting at $800/month. When it comes to AI, the plan includes dynamic personalization features and omni-channel marketing automation capabilities for a more targeted marketing approach. 
• Marketing Hub Enterprise – Most powerful marketing automation software for advanced control and flexibility, starting at $3,600/month. The plan includes all AI features from Marketing Hub Professional, plus advanced SEO recommendations and optimizations. 

3. Hootsuite – best campaign management software for social media campaigns

Hootsuite is a powerful campaign management tool for social media campaigns, allowing teams to streamline their social media activities across multiple social media platforms. It helps marketing teams to manage and schedule social media content, engage with their audience, monitor brand mentions, and analyze social media performance – on one single platform. 

Key features

• Comprehensive social media scheduling and publishing features
• Ready-to-use social media templates for content inspiration
• Social media calendar features to help you plan and strategize your content
• An automated inbox centralizes comments and direct messages, making customer engagement more manageable and efficient
• Real-time monitoring and social listening capabilities
• Advanced social media analytics for collating data from across platforms
• Reporting features help you export that data into easy-to-create reports
• Team collaboration and content approval workflows

Limitations

When it comes to campaign management, Hootsuite has several strengths, but it also has notable limitations. The three biggest limitations include:

1. Limited depth and customization in analytics and reporting – Hootsuite’s analytics, while useful for general performance tracking, often lack the depth and customization options needed for detailed campaign analysis. Advanced metrics and custom report building can be less flexible compared to more specialized social media analytics tools.
2. API limitations – The API capabilities can be restrictive for businesses needing extensive custom integrations. This can make it difficult to tailor Hootsuite to specific workflows or to integrate deeply with other software solutions in a marketing stack.
3. Campaign coordination and collaboration limitation – Managing large, multi-faceted campaigns can be complex in Hootsuite. The platform lacks the advanced project management capabilities needed to efficiently coordinate and track all aspects of a campaign, leading to potential inefficiencies in campaign execution and management.

Pricing

• Professional – $99/month for one user that manages up to 10 social accounts
• Team – $249/month for three users who manage up to 20 social accounts
• Enterprise plan with custom pricing for minimum five users managing a minimum of 50 accounts

4. MailChimp – best email marketing campaign management software

Mailchimp is a campaign management tool that helps marketing professionals to create, send, and track email marketing campaigns, as well as managing subscriber lists and analyzing campaign performance. It provides a user-friendly interface, customizable templates, and robust automation features to engage with subscribers, nurture leads, and ultimately increase sales.

Key features:

• Easy-to-use drag-and-drop email builder
• Pre-designed email templates to help inspire your email campaigns
• Comprehensive customer segmentation capabilities that allow you to personalize emails and create targeted campaigns based on demographics
• A unified dashboard where you can manage multiple projects
• A/B testing to help you test everything from subject lines and content to layouts and send times 
• Integration with other popular marketing platforms
• Detailed analytics and reporting for monitoring key campaign touchpoints 

Limitations

1. Complex automation workflows – For more complex automation workflows that require intricate branching and advanced triggers based on user behavior, Mailchimp can be limiting. Competing platforms often offer more sophisticated automation capabilities, making Mailchimp less suitable for businesses with advanced automation needs.
2. Limited segmentation: Mailchimp allows for basic segmentation based on demographic data and user behavior. But it can fall short when more granular or dynamic segmentation is required. Advanced segmenting based on real-time data, purchase history, or complex customer journeys require workarounds or additional tools.
3. No in-depth reporting – Mailchimp provides basic analytics, like open rates, click-through rates, and unsubscribes. However, for more in-depth reporting and analysis, Mailchimp’s built-in tools can be limiting.

Pricing

In addition to a free plan for smaller teams and individuals, Mailchimp also offers three paid plans. Here’s a list of paid plans with monthly fees:

• Essentials plan – free for the first month, and then $12.30/month. The plan includes up to four journey points with 5,000 monthly sends.
• Standard plan – free for the first month, and then $18.93/month. The plan includes up to 200 journey points with 6,000 monthly sends and access to generative AI features.
• Premium plan – starting at $331.29/month. The plan includes up to 200 journey points with 150,000 monthly sends and access to generative AI features.

5. Asana – best project management tool for your marketing campaigns

Asana is one of the most widely used project management tools on the market. Used by creatives and marketing teams all over the world, Asana makes it easy to plan marketing campaigns, see how they’re progressing, and keep them on track at every step. Its project management features allow more effective team collaboration, simpler client management, and more streamlined workflows.

Key features

• Exceptional task management and tracking, with the ability to organize with projects, tasks, subtasks, and sections
• Workflow templates that you can use, reuse, and customize 
• Automation of manual processes with the use of rules
• Collaboration tools help your team to work together seamlessly
• Integration with other productivity and communication tools
• Reporting tools help with measuring the performance of your campaigns 

Limitations

1. Limited built-in analytics – Asana’s built-in reporting capabilities are relatively basic. While it provides simple progress tracking and task completion metrics, it lacks advanced analytics features like detailed performance metrics, in-depth reporting, and custom dashboards that can be crucial for comprehensive campaign analysis.
2. Limited native integrations – Although Asana integrates with various apps, the depth and ease of integration with specialized marketing tools (e.g., email marketing platforms, social media management tools, CRM systems) can be limited.
3. Scalability issues – Asana is highly effective for small to medium-sized projects, but managing very large, complex campaigns with numerous tasks, subtasks, and dependencies can become unwieldy. The interface can become cluttered, making it difficult to maintain an overview and manage tasks efficiently.

Pricing

Asana offers four pricing plans:

1. Personal – the tool is free for individuals looking to organize their daily work
2. Starter – starting at $10.99/user per month 
3. Advanced – starting at $24.99/user per month 

6. Salesforce – best campaign management tool for large to enterprise businesses

Salesforce is a cloud-based CRM solution that offers a comprehensive suite of tools and solutions for sales and marketing teams, especially when it comes to tracking customer interactions and information, automating marketing processes, and personalizing email marketing. The Salesforce Marketing Cloud, in particular, is a powerful platform for marketing campaign management, designed to help businesses with planning, executing, and analyzing marketing campaigns across various channels.

Key features

• Audience segmentation to send targeted and relevant messages to different segments of your audience
• Automated workflows that trigger messages and actions based on user behavior, engagement, or specific events
• A/B testing to test different elements of your campaigns, such as subject lines, content, and send times
• Multichannel integration to help you manage campaigns across email, social media, SMS, web, and more
• Real-time tracking to make data-driven decisions throughout your campaign
• Detailed analytics and reporting on key metrics like open rates, click-through rates, conversions, and more
• A single platform for your sales, service, marketing, and IT teams 
• Integration with a wide range of applications

Limitations

• High cost – Salesforce is one of the more expensive CRM solutions on the market. The costs can quickly add up, especially when advanced features, additional modules, or third-party integrations are needed for comprehensive campaign management. This can be a serious barrier for small to medium-sized businesses with limited budgets.
• User interface – Despite ongoing improvements, the user interface can still be less intuitive compared to other marketing automation tools. This can make it challenging for users to quickly set up and manage campaigns without significant experience or support from Salesforce administrators.

Pricing

Salesforce offers various pricing plans for different purposes. but, if you’re looking to use the tool for campaigns management, you’ll need to refer to the Marketing Hub prices.

According to their website, they offer seven different pricing options in the Marketing Cloud, depending on the needs of your team.

Here are all the plans with some main characteristics:

• Marketing Cloud Engagement – starting at €1250/month includes email marketing, content creation, and robust analytics capabilities
• Marketing Cloud Account Management – starting at €1250/month includes lead nurturing and scoring, engagement history dashboards, campaign reporting and insights
• Data Cloud for Marketing – €108,000/year and allows you to unify all customer data in a single platform with advanced technology
• Marketing Cloud Personalization – starting at €108,000/year and includes advanced personalization capabilities including web and email personalization, segmentation, A/B testing, and various product recommendation options
• Marketing Cloud Intelligence – starting at €3,000/month for ten users and 3 million data rows
• Loyalty Management – starting at €20,000/month for capabilites like member administration, reward management, and static benefit management tools
• Referral Marketing – starting at €12,500/month for managing 100,000 brand adovcats

7. Adobe Campaign – best campaign management tool for multi-channel campaigns

Adobe Campaign is a marketing campaign management tool that pulls together customer data from multiple channels, and then puts it to work to create personalized cross-channel marketing campaigns that meet customers at the right place, at the right time. By helping you understand your customers, the platform allows you to start having meaningful and consistent conversations with your customers, across both digital and traditional marketing channels.

Key features

• Robust and cohesive customer profiles using data pulled from across multiple channels
• Real-time insights to help you customize each customer journey
• Automation to scale up your enterprise email marketing strategy 
• Customizable and personalizable email marketing  templates
• Smart AI helps predict the best send times and the customers most likely to engage
• Native integrations with other Adobe applications (including Adobe Experience Manager and Adobe Workfront)

Limitations

• Steep learning curve – Adobe Campaign is a highly sophisticated tool, which makes it difficult to learn and use effectively without significant training. The platform’s advanced features and extensive customization options can be overwhelming for new users, particularly those without a technical background.Data management – Managing and syncing large volumes of data within Adobe Campaign can be problematic. The platform may struggle with performance issues when handling extensive datasets, which can slow down campaign execution and analysis.

Pricing

Adobe Campaign doesn’t offer exact pricing information on their website. You’ll have to contact their sales team to get a personalized pricing quote.

8. Storychief – best campaign management tool for content marketing

Storychief is a campaign management tool that helps with every aspect of your content marketing. Built specifically for B2B marketing teams and content agencies, it helps you to centralize, create, and distribute your articles in order to grow your audience and generate more leads. With StoryChief, you can create and publish content from one place to multiple channels, so it’s great for teams that want to easily syndicate content. 

Key features

• One dashboard for all your content marketing campaigns
• Create and publish content from one place to multiple channels
• Content calendars make it easy to plan content and stick to your established workflow
• Easy channel integration for one-click publishing
• Reporting features help you to measure and view the stats of each piece of content at a glance
• Seamless collaboration between all content stakeholders (and agencies)
• All your media files imported and saved in one place
• Automated scheduling and distribution features 
• Integration with any CMS to make content marketing as easy as possible 

Limitations

• Basic reporting – StoryChief’s reporting capabilities are relatively basic compared to specialized analytics tools. Users may find it lacking in advanced metrics like conversion tracking, audience demographics, or detailed engagement insights necessary for comprehensive campaign analysis.
• Workflow complexity – Managing complex campaign workflows involving multiple stakeholders, approval processes, and content variants can be challenging in StoryChief.

Pricing

Storychief offers four different pricing plans.

Here are the specifics of each plan:

• Free – Within the free plan you can use free analytics that give you insights on your SEO & social media performance
• Individual – staring from €30/month and includes one workspace, 20 social media posts, and three social channels
• Marketing Team – staring from €50/month and includes one workspace, four users, unlimited social media posts, and three social channels
• Agency – staring from €150/month and includes three workspace, four users per workspace, unlimited social media posts, and three social channels per workspace

9. ClickUp – best campaign management tool for customizable campaign workflows

ClickUp is a campaign management tool that’s especially useful for customizing and automating marketing workflows. It offers a comprehensive solution for campaign planning and execution, boosting your team’s productivity and helping your marketing campaigns to run smoothly, and in a more streamlined way. 

Key features:

• Customizable campaign workflows and robust project hierarchy structures
• Over 1,000 customizable templates for various use cases
• Marketing automation capabilities, including recurring tasks and custom triggers
• Project templates and checklists to help you streamline and standardize your campaigns 

• Comprehensive suite of project management tools, including time tracking, to-do lists, and calendars
• Collaboration tools, including comments, mentions, and shared calendars
• Real-time tracking and analytics tools to help you measure key performance indicators through charts, graphs, and detailed reports 
• Integration with other popular marketing tools 

Limitations

• Limited built-in templates – ClickUp lacks specific templates tailored specifically for campaign management. Without dedicated campaign templates, users may need to create custom workflows from scratch, which can be time-consuming and less efficient.
• Limited custom dashboard creation – Even though ClickUp allows you to create custom dashboards, you may find it challenging to build highly tailored dashboards for campaign management purposes. Customizing dashboards to display relevant campaign metrics and KPIs requires workaround solutions or third-party integrations.

Pricing

ClickUp offers four pricing plans: Free, Unlimited ($5/user per month), Business ($9/user per month), and Enterprise with custom pricing. 

10. trendHERO –best campaign management tool for influencer marketing campaigns

trendHERO is a campaign management tool designed specifically to help you manage influencer marketing campaigns on Instagram. The platform can be used to find influencers for your next campaign, to monitor what and how your competitors are doing, and to analyze the performance of your influencer campaigns using more than 90 different metrics. 

Key features

• A database of more than 110 million influencers 
• In-depth analytics with more than 90 metrics,  including fake follower checks, demographics, and audience interests
• Automated workflows to structure the creation, review, and approval of influencer marketing content
• Campaign performance is monitored and visualized in a dashboard that displays key success metrics in real time 
• Automated email outreach to help you connect with influencers quickly and easily
• Highly personalized, dynamic email templates that are designed to increase response rates

Limitations

• Limited optimization insights – TrendHERO provides limited guidance on optimizing influencer marketing campaigns based on data and insights. Your team will have to rely on your own expertise or external resources to identify areas for campaign improvement and optimization.
• Outreach functionality – TrendHERO lacks advanced features for influencer outreach and relationship management. This means you’ll need to use additional tools or manual processes for communication, negotiation, and collaboration with influencers, which can add complexity to your campaign management.

Pricing

Here are the four different pricing plans offered by trendHERO together with their main characteristics:

• Free plan includes features for measuring influencers engagement rate and tracking followers growth
• Lite – staring from $9.99/month and includes 10 reports/month, tracking for three accounts, active audience monitoring, and more
• Pro – staring from $29.99/month and includes influencer discovery, 50 reports/month, tracking for 20 accounts, and more
• Advanced – staring from $99.99/month and includes influencer discovery, 200 reports/month, tracking for 50 accounts, and more

Final thoughts

I hope you’ve enjoyed discovering the best marketing campaign management tools on the market in 2024. 

With the right campaign management tool, you can streamline and optimize the entire lifecycle of a marketing campaign – and the results will speak for themselves!

If you’d like to learn more about how Filestage can help with your marketing efforts, you can start a free trial here →