7 best AI copywriting tools to try in 2024

ai copywriting tools

The copywriting process takes time, skill, and inspiration. And if any of those three things are lacking, you might feel like you need a helping hand. 

That’s where AI copywriting tools come into play. Harnessing the power of machine learning and natural language processing (NLP), AI writing tools can help with just about any type of written content. From blog posts and social media ads to landing pages and newsletters, these tools can provide creative inspiration, first drafts, and an antidote to writer’s block.

But be warned, the content will still need a human touch.

In this guide, you’ll discover seven of the best AI copywriting tools for a range of use cases in the content creation process, followed by the importance of reviewing and editing all that slightly dodgy content before you post it anywhere publicly.

Let’s jump straight in!

1. Jasper – best AI copywriting tool for blog posts

Jasper is one of the most popular and advanced AI copywriting tools on the market. It specializes in generating written content for articles, social media posts, emails, ads, and more – but blog posts are its bread and butter. 

Jasper is particularly useful for generating long-form content at lightning speed, providing you with decent first drafts that you can then proofread and edit to perfection. It has a pretty good understanding of tones and styles. Simply supply a brief, including options for tone, your intended audience, and SEO keywords. And Jasper will quickly generate a first draft of a blog post. 

Here’s an example of the type of content Jasper can produce:

Image credit: Jasper

Key features

  • Teach Jasper about your tone of voice and style guidelines to help it stay on brand
  • Run your AI-generated blog post through the plagiarism checker to make sure you’re not copying anyone else’s work
  • Collaborate with your team in real time to edit your document
  • Generate copy in more than 30 languages
  • Access more than 50 templates to help you write different types of copy 
  • Integrate with tools like Webflow, Zapier, Google Docs, and Surfer SEO to simplify your workflows


There’s a seven-day free trial for you to test the tool, then paid plans start at $39/user per month.


Other great AI copywriting tools for blog posts include:

  • Copy.ai
  • Copysmith
  • Writesonic

2. Copy.ai – best AI copywriting tool for email marketing copy

Copy.ai is another of the most popular copywriting tools, generating drafts for blog posts, social media ads, and sales emails in a matter of minutes. This easy-to-use copywriting tool is particularly handy for email marketing campaigns – from outreach campaigns and newsletters to promotions and more.

By analyzing your target audience, brand voice, and marketing goals, Copy.ai’s email writer quickly generates effective email subject lines, content, and calls-to-action tailored to your needs. 

Here’s an example of the output from Copy.ai:

Image credit: Copy.ai

Key features

  • Teach Copy.ai your brand voice for consistency across all your content
  • Generate eye-catching subject lines and email content tailored to your brand’s voice
  • Streamline your writing process with automated workflow templates
  • Run your AI-generated email copy through the built-in plagiarism checker
  • Translate content into more than 90 different languages to reach a global audience
  • Integrate with more than 2,000 popular tools for seamless workflows


Copy.ai offers a free version with limited features, or paid plans start at $36/month for up to five users.


Other great AI copywriting tools for email marketing include:

  • Jasper
  • Writesonic
  • HubSpot’s AI email writer

3. Writesonic – best AI copywriting tool for landing page copy 

Writesonic is a very handy AI writing tool for marketers looking to create landing pages. Simply add a project name, description, and the features you want to include on your landing page. Hit “Generate”, and Writesonic will provide you with SEO-friendly website copy including a headline, value-driven benefits, and an appealing CTA. 

Other AI copywriting features include a paraphrasing tool, a text summarizer (to reduce word count), and a sentence expander (to do the opposite). And as well as landing pages, you can also use the AI content creation tool for writing entire articles and for search optimization, making sure all your content has the best chance of being seen.

Here’s an example of a landing page generated using Writesonic:

Image credit: Writesonic

Key features

  • Generate as many versions of landing page copy as you need, until you’re happy 
  • Write landing page copy in more than 25 languages 
  • Improve your chances of ranking with built-in SEO optimization 
  • Get unique copy tailored to your brand’s tone of voice
  • Publish your landing pages directly to platforms like Shopify and WordPress
  • Use the bulk upload tool to quickly create large numbers of landing pages quickly


There’s a free plan for up to 10,000 words per month, or paid plans start at $19/user per month.


Other great AI copywriting tools for landing pages include:

  • Copy.ai
  • Jasper
  • Copysmith

4. OwlyWriter AI – best AI copywriting tool for social media posts 

Developed by Hootsuite (a go-to for all things social media content), OwlyWriter AI is a great helping hand for your social media ads and posts. Add a short description of what you’re looking for, or copy and paste a specific URL, and OwlyWriter AI will come up with engaging caption ideas in the tone of voice you ask it to use. 

It can also help you to generate relevant hashtags based on your post’s caption and image, helping to get more eyes on your social media posts. What’s more, if you’re stuck for ideas more broadly, it can even help you with creative inspiration for your content calendar.

Here’s an example caption offered up by OwlyWriter AI:

OwlyWriter AI
Image credit: Hootsuite

And here’s another option it gave me:

OwlyWriter AI
Image credit: Hootsuite

Key features

  • Generate engaging social media ad copy instantly from brief descriptions or URLs
  • Customize content to maintain your brand’s unique voice and writing style
  • Tailor writing for different channels, ensuring optimal engagement
  • Access built-in templates for headlines, calls to action, and more
  • Generate content ideas across various topics and formats
  • Plan your social media content with a built-in calendar
  • Link your social media platforms to Hootsuite for easy posting and scheduling


There’s a 30-day free trial, then paid plans start at $99/user per month.


Other great AI copywriting tools for social media copy include:

  • Copy.ai
  • Copymatic
  • Jasper

5. QuillBot – best AI copywriting tool for rewriting existing copy

Looking for AI copywriting software to help you rewrite your existing content, rather than draft something from scratch? QuillBot is a brilliant tool for improving your written content – and not just by suggesting synonyms. The paraphraser feature suggests better ways of wording your content, in a range of styles including formal, creative, simple, and academic. It can also expand or shorten your copy, helping you to increase your word count or express yourself more concisely. 

Other useful features include a bullet point generator (summarizing your content into easy-to-read bullet points), a grammar checker, and a plagiarism detector to make sure you haven’t accidentally copied anyone’s work.

Here’s what QuillBot suggested when I asked it to rewrite this section:

Image credit: QuillBot

Key features

  • Quickly rewrite content in a range of different styles 
  • Find alternative words and phrases with the help of the thesaurus
  • Summarize your written content into shorter paragraphs or bullet points 
  • Expand sections of your content to increase word count
  • Use QuillBot in more than 20 languages
  • Translate your content into more than 40 languages


There’s a free version of QuillBot, which provides a lot of the key features. Or upgrade to premium from $8.33/user per month for more advanced features.


Other great AI copywriting tools for rewriting existing copy include:

  • Wordtune
  • Spinbot
  • Copysmith

6. Copysmith – best AI copywriting tool for ecommerce product descriptions

Copysmith is an AI writing tool specifically created with ecommerce content teams in mind. The powerful AI software generates ecommerce product descriptions in your choice of tone, including neutral, professional, funny, and exciting.

All product descriptions are optimized for search to give your products the best chance of ranking. And you can generate product descriptions at scale when you’ve got a lot in your catalog! Simply import your entire library and let Copysmith do the hard work for you.

Here’s an example of product descriptions written by Copysmith:

Image source: Copysmith

Key features

  • Import your entire product catalog to manage all content in one place 
  • Generate product descriptions at scale with the bulk upload feature
  • Create content in more than 65 languages
  • Optimize your product descriptions to boost your products’ search engine rankings
  • Generate SEO meta descriptions for each of your products 
  • Integrate with your CMS and e-commerce platforms like Shopify and Amazon for easy product management
  • Check that your AI-generated copy is unique with the plagiarism checker


Copysmith plans start at $19/user per month.


Other great AI copywriting tools for product description copy include:

  • Jasper
  • Writesonic
  • Anyword

7. Grammarly – best AI copywriting tool for grammar and style editing

Grammarly is one of the OG AI copywriting tools and a go-to for improving the quality of your written content. And not just from a grammar point of view. As well as catching typos, missing punctuation, and commonly confused words, it’s also brilliant for suggesting improvements to writing style and tone, to make your copywriting clear, engaging, and on brand.

Grammarly’s advanced features include a plagiarism detector, custom style guides, full-sentence rewrites, and vocab suggestions. So all in all it’s a comprehensive tool for writers and non-writers alike.

Here’s an example of Grammarly improving the choice of words:

Image credit: Grammarly

Key features

  • Catch typos, missing punctuation, or commonly confused words 
  • Get guidance to adjust the tone of your writing to match your target audience
  • Clean up hard-to-read sentences to make your writing easy for your reader to understand
  • Apply shared guidelines to keep writing consistent across the board 
  • Detect plagiarism to ensure your content is unique and original
  • Enhance vocabulary for more varied and engaging content


There’s a free feature to make sure your content is mistake-free, or paid plans with advanced features start at $12/user per month.


Other great AI copywriting tools for grammar and style editing include:

  • Hemingway Editor
  • WhiteSmoke
  • QuillBot

Always take time to review your AI-generated copy

There’s no denying the power of AI copywriting tools for supercharging your written content creation. They can provide speedy first drafts, help shift writer’s block, and spark creativity. But the quality of the output is far from perfect. 

Our recent report into the impact of AI revealed that 58% of marketing professionals fear that copywriters will be replaced (or at least partially replaced) by artificial intelligence over the next 5-10 years. But there’s no denying that human copywriters, or at least content editors, will still be needed. And I’m not just saying that because I am one. Promise.

After all, copywriting is all about grammar, accuracy, style, and tone. And while AI tools can certainly assist in these areas, they’re unlikely to produce something that’s 100% right. That’s why it’s important to factor in a good amount of time for reviewing your AI-generated copy before publishing or sharing it. 

Your content review process should cover a range of factors, including:

  • Accuracy – Fact-checking the copy to make sure any facts and stats given are verified and, indeed, facts.
  • Brand alignment – Making sure the copy aligns with your brand guidelines, including tone of voice, language, and structure.
  • Compliance – Making sure nothing in your AI copy is infringing on copyright laws.

For more information, check out our guide on how to build a robust review process for AI-generated content.

Filestage makes it easy to review all that slightly dodgy AI content. Simply upload the document to Filestage, invite the relevant stakeholders to help with the review process, and work your way through the file. 

Reviewers can leave comments in a way that works for them, and you can collaborate in real time to make sure that the finished product is accurate, on brand, and reads like a real human has written it.

Final thoughts

I hope you’ve enjoyed learning about the power of AI tools for supercharging your written content creation. With the best AI copywriting tools in your arsenal, you can save time, get inspired, and overcome writer’s block across a range of writing tasks. But remember, high-quality content still needs a human touch. If you’d like to see how Filestage can help you review content created using artificial intelligence, start a free trial today.