An explainer video is a fantastic resource that improves customers’ experience on your website. What’s more, there are plenty of great pieces of dedicated software that you can use to quickly and easily create explainer videos that are smart, professional and engaging.
The brand guideline document is designed to keep every element of the company’s branded content consistent and in line with the established look, feel and design of the brand. Get to know how you create professional brand guidelines for your marketing team.
A web design workflow is a set of processes that encompasses all of the work steps required to create a website. A good web design workflow helps you to ensure that your website is well-structured, has a consistent design and includes all of the necessary information your audience might be searching for.
Each content workflow is specifically designed for a particular type of content. A content workflow could apply to a type of content that your marketing team creates on a regular basis – such as social media or blog posts – or it could outline the process for larger and more complex pieces of content.
Website content is a mix of written copy, visuals and video or audio elements. The skill is to find the right balance of all of these elements, to make your website stand out. Here’s everything you need to know to turn your website into an indispensable place for customers, partners, applicants and all other audiences.