Creative Guides

AI content creation_header image

AI content creation – 7 top tools and 18 ways to use them

Over the past year, AI content creation has become a hot topic for marketers everywhere. Our recent report on the impact of AI on the lives of marketing professionals found that 76% are already using AI to create marketing content, with 42% using it weekly or even daily. 

brochure design software

The 10 best brochure design software for your marketing team

Brochure design software helps marketers and designers create eye-catching and informative brochures that resonate with the target audience and turn prospects into clients. In this article we show you how to create a brochure using the best brochure design software.

brand guidelines

How to Create Brand Guidelines Your Team Will Love

The brand guideline document is designed to keep every element of the company’s branded content consistent and in line with the established look, feel and design of the brand. Get to know how you create professional brand guidelines for your marketing team.

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web design workflow

What you need to know to build a web design workflow

A web design workflow is a set of processes that encompasses all of the work steps required to create a website. A good web design workflow helps you to ensure that your website is well-structured, has a consistent design and includes all of the necessary information your audience might be searching for.

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website content

How to Create High-Quality Website Content

Website content is a mix of written copy, visuals and video or audio elements. The skill is to find the right balance of all of these elements, to make your website stand out. Here's everything you need to know to turn your website into an indispensable place for customers, partners, applicants and all other audiences.

marketing campaigns

All You Need to Know to Create a Successful Marketing Campaign

A creative out-of-the-box campaign requires thorough planning and preparation. And if you manage to tick all the right boxes, the results will bring your business to the next level. But what are the important steps for setting up a successful marketing campaign?

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content creation process

The Best Way to Master Your Content Creation Process

Content creation does not have to be chaotic to generate fruitful results. By adding the right structures, processes, and tools you can make the most out of your valuable resources.

How to master content governance and build a model that suits your needs

Creating impactful content is a lot about creativity and providing a new perspective on an existing topic. But great content requires more than a spark of creativity...

creative tools

Creative Tools: 24 Software Solutions + 10 Techniques for Your Marketing Team

Over the course of an average day, marketing professionals apply their analytical abilities to campaigns and often need to quickly switch to fun creative work. That's why it’s so important for marketers to use the right tools and techniques. We're here to help.

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explainer video_ header

The most comprehensive guide on explainer videos (incl. 13+ templates and examples)

Explainer videos are very popular, and there’s a good reason why. These videos help businesses explain their products and services, which makes it easier for their customers and business partners to make informed decisions.

Creative Process

4 Simple Steps to Master Your Creative Process

Creativity is so important in this day and age. It can be the mother of invention, offer solutions to any number of problems and work as the incentive to produce works of art that can include paintings, songs, books, pieces of music….and the list goes on. If you work in an ad agency, being creative is part of the job. But being creative doesn’t come as easily to some as it does for others and it can be especially difficult to be creative if it is part of your everyday routine. Understanding the creative process can help you better understand what it takes to get your mind brainstorming out of the box solutions making it easier for you to churn out great ideas every on a regular basis.

Growing a three person marketing agency into a multi-million dollar, 26 employee agency was single handedly the most difficult thing I’ve ever done. Startup growth is a test of endurance, character, and sheer will power, and it can beat down the strongest people who try it.

7 Tips To Building a Successful Creative Team

Growing a three person marketing agency into a multi-million dollar, 26 employee agency was single handedly the most difficult thing I’ve ever done. Startup growth is a test of endurance, character, and sheer will power, and it can beat down the strongest people who try it.

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The 33 Best Types of Marketing Collateral

A massive guide to the best types of marketing collateral

Marketing collateral is any material that tells your customers who you are and what you do. However, there are so many types of marketing collateral in the business environment that it can be challenging trying to decide on the best one to use.

Free House of Quality template and guide for 2021

Free House of Quality template and guide for 2023

To define the characteristics of products and services according to customer expectations, the so-called House of Quality can help. Here's how you can create a House of Quality in a practical way that will ensure your product development process is guided and optimized for consumer satisfaction.

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Character Bio Template – How to Create A Character Bio

Creating a new character for your story is magic. You breathe life into a new and exciting character. Apart from that, it is also highly important for writing a coherent and logical story. Hence, you should know your characters (at least) as good as your mother.

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A workplace should overflow with creativity. In most companies, the creative mindset is missing. Creativity comes to you at times and in places that you wouldn’t expect. You cannot force creativity to happen, but you can develop a creative workplace. And this workplace will inspire a creative mindset. In the end, you’ll have a more creative workflow between your employees and managers.

29 Tips by Award-Winning Companies on How To Increase Creativity in the Workplace

A workplace should overflow with creativity. In most companies, the creative mindset is missing. Creativity comes to you at times and in places that you wouldn’t expect. You cannot force creativity to happen, but you can develop a creative workplace. And this workplace will inspire a creative mindset. In the end, you’ll have a more creative workflow between your employees and managers.

pros and cons of working at a film production

10 Pros and Cons of Working at a Film Production

Working at a film production is a great experience for creative artists and offers many opportunities to express yourself creatively. But as with everything, there are always two sides of the coin. Here are the pros and cons of working at a film production company!

Free Postproduction Templates for Filmmakers

46 Free Templates for Filmmakers - Part 3: Post-Production

We’ve gathered the best post-production templates for you. If you are looking for evaluation templates, editing logs and music releases - then you have come to the right place!

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Script Breakdown Header Image

6 Ways To Quickly Create A Script Breakdown

Do you ever have trouble organizing your script? Check out this guest post by StudioBinder, where they show you how to easily create a script breakdown.

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Free Preproduction Templates for Filmmakers

Free Templates for Filmmakers - Part 1: Pre-Production

We’ve collected the 163 best free pre-production templates, such as storyboard templates, budget sheets, location releases and many more. No more unnecessary paperwork anymore, promise!

storyboard template

Free storyboard template (PDF + PowerPoint file)

The story catches the attention of your audience and lets them relate to your product or service. A great way to structure a storyline is a storyboard. Bring your ideas to life with our a free storyboard template. Download it here.

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Storyboard

How to Write a Storyboard

In film and video business it’s all about the story and the storyline. A great tool to structure the story of a film is a storyboard. Learn here how to write a useful and effective storyboard.

Not everyone has the privilege to create advertising for exciting brands like Red Bull, Old Spice & Nike. The truth is that most people in the advertising industry face clients who sell soap to retirees. What storytelling techniques will work here?

15 Storytelling Techniques for Boring Brands: How to Create an Effective Ad Campaign

Not everyone has the privilege to create advertising for exciting brands like Red Bull, Old Spice & Nike. The truth is that most people in the advertising industry face clients who sell soap to retirees. What storytelling techniques will work here?

buyer persona

The best buyer persona template for 2023 – definitions, guidelines, and examples

Creating buyer personas is a fantastic strategy for understanding your customers’ needs. Get started with our template that helps you creating compelling buyer personas that boost the value of your business!

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The Ultimate Creative Brief Template (and How to Use it)

The ultimate creative brief template and how to use it

Before embarking on any project, whether big or small, you need to define the goals for the project and make clear plans for achieving them. This will help you and your team to understand the objective of the project and complete it without any hitches. 

Creative Brief

10 Points Every Creative Brief Must Contain

Working without a clear creative brief, is like driving with broken headlights at night. This 10 points make every creative brief ready for the road