Blog

Creative Guides

8 ways to optimize the graphic design process

The 8-step graphic design process (from briefing to user testing)

Having a solid graphic design process will help you to create better designs. Once established, you don’t need to think about the next steps each time you’re working on a new project. You just pursue your approach. Hence, you’re able to focus on the most important aspect: the graphic design.

Image of Nika Prpic

Nika Prpic

8 min read

brochure design software

The 10 best brochure design software for your marketing team

Brochure design software helps marketers and designers create eye-catching and informative brochures that resonate with the target audience and turn prospects into clients. In this article we show you how to create a brochure using the best brochure design software.

Image of Muriel Skusa

Muriel Skusa

7 min read

brand guidelines

How to Create Brand Guidelines Your Team Will Love

The brand guideline document is designed to keep every element of the company’s branded content consistent and in line with the established look, feel and design of the brand. Get to know how you create professional brand guidelines for your marketing team.

Image of Muriel Skusa

Muriel Skusa

20 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
web design workflow

What you need to know to build a web design workflow

A web design workflow is a set of processes that encompasses all of the work steps required to create a website. A good web design workflow helps you to ensure that your website is well-structured, has a consistent design and includes all of the necessary information your audience might be searching for.

Image of Muriel Skusa

Muriel Skusa

12 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
content workflow

Make the Most of Your Content with a Solid Content Workflow

Each content workflow is specifically designed for a particular type of content. A content workflow could apply to a type of content that your marketing team creates on a regular basis - such as social media or blog posts - or it could outline the process for larger and more complex pieces of content.

Image of Muriel Skusa

Muriel Skusa

17 min read

website content

How to Create High-Quality Website Content

Website content is a mix of written copy, visuals and video or audio elements. The skill is to find the right balance of all of these elements, to make your website stand out. Here's everything you need to know to turn your website into an indispensable place for customers, partners, applicants and all other audiences.

Image of Muriel Skusa

Muriel Skusa

23 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
marketing campaign

All You Need to Know to Create a Successful Marketing Campaign

A creative out-of-the-box campaign requires thorough planning and preparation. And if you manage to tick all the right boxes, the results will bring your business to the next level. But what are the important steps for setting up a successful marketing campaign?

Image of Muriel Skusa

Muriel Skusa

20 min read

content creation process

The Best Way to Master Your Content Creation Process

Content creation does not have to be chaotic to generate fruitful results. By adding the right structures, processes, and tools you can make the most out of your valuable resources.

Image of Muriel Skusa

Muriel Skusa

21 min read

How to master content governance and build a model that suits your needs

Creating impactful content is a lot about creativity and providing a new perspective on an existing topic. But great content requires more than a spark of creativity...

Image of Max Benz

Max Benz

13 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
creative tools

Creative Tools: 24 Software Solutions + 10 Techniques for Your Marketing Team

Over the course of an average day, marketing professionals apply their analytical abilities to campaigns and often need to quickly switch to fun creative work. That's why it’s so important for marketers to use the right tools and techniques. We're here to help.

Image of Max Benz

Max Benz

16 min read

Invision alternatives

25+ InVision Alternatives (including Pros & Cons)

InVision is a great prototyping tool, but is it always the right choice for your needs? Here is a closer look at the key InVision alternatives.

Image of Max Benz

Max Benz

9 min read

explainer video

The Most Comprehensive Guide on Explainer Videos (incl. 15+ Templates & Examples)

Explainer videos are very popular, and there’s a good reason why. These videos help businesses explain their products and services, which makes it easier for their customers and business partners to make informed decisions. Do you need to create an explainer video? Here’s the ultimate explainer video guide. What’s an Explainer Video? Explainer videos are […]

Image of Max Benz

Max Benz

12 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
Creative Process

4 Simple Steps to Master Your Creative Process

Creativity is so important in this day and age. It can be the mother of invention, offer solutions to any number of problems and work as the incentive to produce works of art that can include paintings, songs, books, pieces of music….and the list goes on. If you work in an ad agency, being creative is part of the job. But being creative doesn’t come as easily to some as it does for others and it can be especially difficult to be creative if it is part of your everyday routine. Understanding the creative process can help you better understand what it takes to get your mind brainstorming out of the box solutions making it easier for you to churn out great ideas every on a regular basis.

Image of Max Benz

Max Benz

7 min read

Content Marketing Process

Here's How Your Content Marketing Process Should Look Like

Replace the words "content marketing process" in the title with most any business-related process you'll come to the same conclusion. When you get down to brass tacks, you have to do what works for you (and your team) because no two content marketing processes will ever be exactly the same. Having a solid content marketing manager can be a lifesaver, but you may not have the luxury of hiring one yet. Knowing the many benefits of content marketing is half the battle. Arm yourself with a content plan including the following 7 overarching stages and content marketing best practices, and build your digital marketing strategy framework.

Image of Max Benz

Max Benz

4 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
Growing a three person marketing agency into a multi-million dollar, 26 employee agency was single handedly the most difficult thing I’ve ever done. Startup growth is a test of endurance, character, and sheer will power, and it can beat down the strongest people who try it.

7 Tips To Building a Successful Creative Team

Growing a three person marketing agency into a multi-million dollar, 26 employee agency was single handedly the most difficult thing I’ve ever done. Startup growth is a test of endurance, character, and sheer will power, and it can beat down the strongest people who try it.

Image of Max Benz

Max Benz

7 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
The 33 Best Types of Marketing Collateral

A massive guide to the best types of marketing collateral

Marketing collateral is any material that tells your customers who you are and what you do. However, there are so many types of marketing collateral in the business environment that it can be challenging trying to decide on the best one to use.

Image of Muriel Skusa

Muriel Skusa

25 min read

Free House of Quality template and guide for 2021

Free House of Quality template and guide for 2023

To define the characteristics of products and services according to customer expectations, the so-called House of Quality can help. Here's how you can create a House of Quality in a practical way that will ensure your product development process is guided and optimized for consumer satisfaction.

Image of Muriel Skusa

Muriel Skusa

6 min read

Character Bio Template – How to Create A Character Bio

Creating a new character for your story is magic. You breathe life into a new and exciting character. Apart from that, it is also highly important for writing a coherent and logical story. Hence, you should know your characters (at least) as good as your mother.

Image of Max Benz

Max Benz

3 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
A workplace should overflow with creativity. In most companies, the creative mindset is missing. Creativity comes to you at times and in places that you wouldn’t expect. You cannot force creativity to happen, but you can develop a creative workplace. And this workplace will inspire a creative mindset. In the end, you’ll have a more creative workflow between your employees and managers.

29 Tips by Award-Winning Companies on How To Increase Creativity in the Workplace

A workplace should overflow with creativity. In most companies, the creative mindset is missing. Creativity comes to you at times and in places that you wouldn’t expect. You cannot force creativity to happen, but you can develop a creative workplace. And this workplace will inspire a creative mindset. In the end, you’ll have a more creative workflow between your employees and managers.

Image of Max Benz

Max Benz

10 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
pros and cons of working at a film production

10 Pros and Cons of Working at a Film Production

Working at a film production is a great experience for creative artists and offers many opportunities to express yourself creatively. But as with everything, there are always two sides of the coin. Here are the pros and cons of working at a film production company!

Image of Soukaina El Gharbaoui

Soukaina El Gharbaoui

5 min read

Free Postproduction Templates for Filmmakers

46 Free Templates for Filmmakers - Part 3: Post-Production

We’ve gathered the best post-production templates for you. If you are looking for evaluation templates, editing logs and music releases - then you have come to the right place!

Image of Jasmin Muhlholzer

Jasmin Muhlholzer

3 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
Script Breakdown Header Image

6 Ways To Quickly Create A Script Breakdown

Do you ever have trouble organizing your script? Check out this guest post by StudioBinder, where they show you how to easily create a script breakdown.

Image of Caleb Mayfield

Caleb Mayfield

3 min read

Free Preproduction Templates for Filmmakers

Free Templates for Filmmakers - Part 1: Pre-Production

We’ve collected the 163 best free pre-production templates, such as storyboard templates, budget sheets, location releases and many more. No more unnecessary paperwork anymore, promise!

Image of Jasmin Muhlholzer

Jasmin Muhlholzer

7 min read

storyboard template

Free storyboard template (PDF + PowerPoint file)

The story catches the attention of your audience and lets them relate to your product or service. A great way to structure a storyline is a storyboard. Bring your ideas to life with our a free storyboard template. Download it here.

Image of Muriel Skusa

Muriel Skusa

7 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
Storyboard

How to Write a Storyboard

In film and video business it’s all about the story and the storyline. A great tool to structure the story of a film is a storyboard. Learn here how to write a useful and effective storyboard.

Image of Niklas Dorn

Niklas Dorn

13 min read

Not everyone has the privilege to create advertising for exciting brands like Red Bull, Old Spice & Nike. The truth is that most people in the advertising industry face clients who sell soap to retirees. What storytelling techniques will work here?

15 Storytelling Techniques for Boring Brands: How to Create an Effective Ad Campaign

Not everyone has the privilege to create advertising for exciting brands like Red Bull, Old Spice & Nike. The truth is that most people in the advertising industry face clients who sell soap to retirees. What storytelling techniques will work here?

Image of Tobias Brockow

Tobias Brockow

8 min read

buyer persona

The best buyer persona template for 2023 – definitions, guidelines, and examples

Creating buyer personas is a fantastic strategy for understanding your customers’ needs. Get started with our template that helps you creating compelling buyer personas that boost the value of your business!

Image of Muriel Skusa

Muriel Skusa

15 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
The Ultimate Creative Brief Template (and How to Use it)

The ultimate creative brief template and how to use it

Before embarking on any project, whether big or small, you need to define the goals for the project and make clear plans for achieving them. This will help you and your team to understand the objective of the project and complete it without any hitches. 

Image of Muriel Skusa

Muriel Skusa

12 min read

Creative Brief

10 Points Every Creative Brief Must Contain

Working without a clear creative brief, is like driving with broken headlights at night. This 10 points make every creative brief ready for the road

Image of Niklas Dorn

Niklas Dorn

6 min read

Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial