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Advertising

Hearder_ Advertising material article

10 types of advertising material + world class examples

Variety is the spice of life – and it’s also a secret ingredient for your organization’s marketing success. That’s because having a unique set of carefully considered marketing materials will really diversify your brand to help you stand out. 

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Valerie O'Connor

8 min read

How to create banner ads in 13 bitesize steps

Looking to delve into the world of display advertising? I don’t blame you! Banner ads are a fantastic and cost-effective way to reach a vast online audience, boost your brand’s visibility, and deliver targeted messages to potential customers. 

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Katie Garrett

7 min read

how to create html5 banner ads

How to create HTML5 banner ads without needing to code

In a busy online world, where internet users are exposed to dozens (if not hundreds) of ads every single day, advertisers need to do all that they can to make their banner ads stand out.

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Katie Garrett

8 min read

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Hearder_ Banner ads article

21 best banner ads (and what makes them stand out) 

Banner ads have been a cornerstone of online marketing since the early days of the internet. Countless other tactics have come and gone, but banner ad campaigns have stood the test of time. And for good reason!

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Katie Garrett

7 min read

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Hearder_ Billboard ads article

OOHs and ahhs: 18 best billboard ads that made the world stop and stare

Out of home advertising (OOH) can be a breath of fresh air in the constant chatter about data, social strategies, and geotargeting tactics. And when looking at the best ads of all time, billboards take up many of the top spots. Because billboard advertising is created for everyone passing by, it has no choice but to be strikingly simple. And that’s one of the key components of a great ad. 

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Valerie O'Connor

8 min read

Hearder_ Best christmas ads article

19 best Christmas ads to get you in the festive spirit

They say Christmas is the most wonderful time of the year. Well, for brands and marketers, it’s also one of the most lucrative.

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Ethan Lott

9 min read

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Hearder_ Halloween ads article

11 spookiest Halloween ads for trick-or-treat season

The Halloween season is traditionally a big one for the advertising industry. The oldest Halloween ad dates back to 1954 when the Mars bar featured a white ghost as a part of their "Haunting flavor" ad.

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Nika Prpic

5 min read

Header_ Food ads

11 best food ads that will make your senses tingle

Food advertisements have a unique power to get our attention and make our taste buds tingle. Whether it's the sizzling of a juicy steak, the oozing cheese on a pizza, or the decadent layers of a chocolate cake, these advertisements have a way of making us drool.

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Nika Prpic

6 min read

Header_ Best travel ads article (2)

10 best travel ads that will make you book your next vacation in seconds

As the world recovers from the pandemic, travels are keener than ever to find their next vacation spot. And the companies and countries' tourist offices are wasting no time trying to attract as many visitors as possible to their destinations. 

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Nika Prpic

5 min read

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best viral marketing campaigns

13 best viral marketing campaigns and why they worked

We can all remember a marketing campaign that stuck in our heads. A catchy slogan, a memorable song, or an advert that makes you laugh each time you see it. There are many different marketing techniques to capture an audience and make your brand memorable.  But what makes your campaign more memorable than any other business?

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Alexandra Moore

10 min read

18 best radio ads that prove the format has still got it

Radio advertising has to be the most underrated type of media in the industry. With a rise in music and podcast streaming platforms, less people are listening to traditional radio stations these days. So, the audiences may have dwindled a bit. But that doesn’t take away from how effective the best radio ads (or audio advertising in general) can be. 

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Valerie O'Connor

9 min read

Header - copywriting in ads

16 best copywriting ads that left us lost for words

There’s been a lot of chat lately about the future of copywriting. Is it a dying craft? Are writers replaceable? Can AI do it better?

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Valerie O'Connor

9 min read

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header_apple ads

Apple through the ages: 20 best Apple ads of all time

We’ve all seen an Apple ad at some point, which means they're clearly doing something right.  In 2017, the CNBC All-America Economic Survey reported that an overwhelming 64% of Americans own an Apple product.

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Amber Howells

9 min read

mother's day ads

7 best Mother’s Day marketing campaigns that break the mold

May is for mothers, and it’s no surprise that in the coming months we’ll be seeing an influx of Mother’s Day marketing campaigns across all platforms. Ensuring that our moms are truly spoiled with the best perfect gift, it goes without saying that the market is increasingly competitive between brands.

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Amber Howells

7 min read

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16 best Coca-Cola ads – learning from the masters

Coca-Cola. A cultural icon. One of the world's most beloved brands. The original King of Pop (sorry, MJ). It’s been documented that ‘Coca-Cola’ is the second most recognised term in the world, behind ‘okay’.

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Valerie O'Connor

8 min read

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st patricks day header image

St. Patrick's Day Marketing Ideas + 10 Examples That Got Lucky

For most of the world, St. Patrick's Day is mostly known as the day when people dress in green and drink beer in Irish pubs. But for marketers, celebrating this Irish saint can be a great opportunity to expose their audience to unique campaigns. Here are the four best St Patrick's Day marketing ideas you should consider using for this year's marketing strategy.

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Nika Prpic

6 min read

The best dental ads: 13 dental ads that deserve a crown

Forget those run-of-the-mill dental ads featuring lab coats, dentist chairs, and pearly-white-clad dentists. Sure, they serve a purpose, but we’ve seen them all before, and the simple formula rarely results in anything memorable.

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Katie Garrett

6 min read

best pr campaigns header

7 of the best PR campaigns of all time 

Want to cut through the noise and get your brand noticed? Nothing beats a PR campaign for getting people talking about you. Here are seven of the best PR campaigns of all time, across a range of industries, with key takeaways to help inspire and boost the impact of your next campaign.  

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Katie Garrett

6 min read

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instagram ads header

15 best Instagram ads to inspire your next campaign

With the number of active users forecast to reach 1.4 billion in 2024, there’s no denying that Instagram is one of the best channels for promoting your brand.

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Katie Garrett

6 min read

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10 best law firm ads and what makes them so great

When becoming a lawyer, no one thinks of the marketing side of starting a practice. But no matter where you work, your practice's success will depend on how well you advertise your legal services. Let's first dig into the best examples of law firms and their advertising.

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Nika Prpic

8 min read

best fonts for ads header image

10 best fonts for ads to make them stand out

In brand communication, every little detail counts. Whether you're debating the right shade of color to use for the logo, the wording for your next slogan, or the best fonts for future ads – it all matters in advertising. Let's look at the 10 best fonts for ads that will make your next ad stand out! 

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Nika Prpic

6 min read

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10 best Geico commercials for a good laugh

If you haven't already seen the Geico commercials, it's time you discover this breath of fresh air in otherwise, a sea of unmemorable commercials from other insurance companies. Here are the top ten Geico commercials that will undoubtedly make you laugh! 

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Nika Prpic

4 min read

10 best TikTok ads that are changing the world of advertising 

Whether we like it or not, TikTok is becoming a serious advertising channel for more and more brands. To help you get in the TikTok game, we bring you a selection of the 10 best TikTok ads, with a little background story about each successful campaign.

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Nika Prpic

8 min read

Header image Super Bowl ads

The 25 best Super Bowl commercials of all time 

The Super Bowl is one of the biggest events in the sporting calendar. But it’s so much more than just a football game. The commercial time during the game is the most expensive of the year. So, here's the this list of the 15 best Super Bowl commercials of all time for you to enjoy

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Katie Garrett

9 min read

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Nike-find your greatness

7 best Nike ads and marketing campaigns that get our approval

The greatest storyteller of all times? In my view it isn’t Roald Dahl, Stephen King, or Banksy.  It’s Nike. The company consistently manages to inspire the young, old, and everyone in between. Their ads are fun, engaging, and personal in a way that hits you right in the feels.

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Klaas Hermans

4 min read

13 best video ads that get our approval (and 3 that don’t)

There is something so irresistible and almost artistic about great ads. In just a few seconds, or minutes, they have the power to make you laugh, cry, or get inspired while forming a memorable image of the brand. Here are the best and worst video ads from TV, Facebook, and Instagram

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Nika Prpic

7 min read

Valentine's Day ads header image

6 Valentine’s Day ads that get our approval (and 3 that don’t)

Like other holidays, Valentine’s Day ads can bring out the best and worst in brands. Some are poignant. Others have a playful twist that stands out against the noise. And then there are those Valentine’s Day campaigns that simply never should have been made.

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Katie Garrett

5 min read

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Best car ads header image

Best car ads: 15 creative car ads that get our approval

In this list, we’ve got global brands like BMW, Honda, and Skoda – all of which have the resources to hire the best advertising agencies in the world. And while this isn’t always a recipe for success, it has led to some unforgettable work.

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Ethan Lott

6 min read

McDonald's marketing campaigns

8 McDonald’s marketing campaigns that get our approval

There are few brands as iconic as McDonald’s. And whether you like or loathe their food, you can’t knock their marketing. Let’s look at some of their best ads and campaigns over the last five years.

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Ethan Lott

3 min read

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This year, global ad spend is set to hit 5 billion. And that doesn’t even include formats like webpages, signage, packaging, and organic social. When you add it all up, one thing is clear: companies are creating an incredible amount of content.

6 embarrassing content mistakes and how to avoid them

This year, global ad spend is set to hit $745 billion. And that doesn’t even include formats like webpages, signage, packaging, and organic social. When you add it all up, one thing is clear: companies are creating an incredible amount of content.

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Ethan Lott

3 min read

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