Our understanding of advertising has been rapidly changing to address the needs of consumers. The primary goal of ads is to reach people who are most likely to buy our products or services. As we move along the timeline of technological advancement, advertising techniques have also changed to reach more and more people.
Customers tend to trust print media considerably more than digital; in fact, studies show that consumers trust print ads 34% more than those found on search engines. This makes print a powerful tool for your marketing initiatives that shouldn’t be overlooked. However, for print marketing materials to be truly useful, they have to grab the audience’s attention and stand out from the competition.
You don’t have to completely reinvent the wheel to create print marketing collateral that stands out. All it takes is one unique idea—something to make a design distinctly your own.
Here are 7 tips and trends you can implement to take your print marketing strategy to the next level.