Advertising

Best marketing campaigns of all time_header image

The 11 best marketing campaigns of all time 

In this guide, I’ll share 11 of the best marketing campaigns of all time and explore exactly what made them so successful. 

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Katie Garrett

8 min read

types of marketing campaigns

Top 10 types of marketing campaigns that you need to try

Here are 10 powerful marketing campaign examples you can use to inspire your next big push.

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Nicki Wylie

11 min read

Experiential marketing examples article_header (1)

11 must-see experiential marketing examples

If you think digital marketing is the only way to win over today’s consumers, I’m here to change your mind. Let’s start with a stat: 85% of customers are more likely to buy from a brand after participating in events and experiences, highlighting that experiential marketing matters. Experiential marketing packs a punch that can’t be […]

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Valerie O'Connor

8 min read

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Coca-Cola marketing strategy secrets you’ve never heard_header image

Coca-Cola marketing strategy secrets you’ve never heard

Do you remember the episode of Mad Men where Betty Draper stars in a Coca-Cola advertisement? As she’s holding her bottle of Coca-Cola, she asks the producer why there’s never a cap on the bottle. 

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Nicki Wylie

8 min read

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coca cola branding

Coca-Cola branding: 5 secrets behind the brand (and 5 key takeaways)

Coca-Cola is one of the world’s most beloved brands. Consistently ranked as the top soft drink brand worldwide, Coca-Cola has built a presence so powerful that the name itself is said to be the second most recognised word on the planet, just behind ‘okay’. 

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Katie Garrett

6 min read

grocery store advertising _header (1)

Grocery store advertising: 12 ways to stop shoppers in their tracks

Even in today’s digital world, 74% of grocery shopping still happens in physical stores. Most people still prefer to pick their own produce, browse new products, and (if you’re lucky) make a few impulse purchases along the way.  That’s what makes the supermarket a prime spot for advertising. It gives brands a chance to connect […]

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Valerie O'Connor

8 min read

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7 best Adidas ads that built an unstoppable brand

Adidas has gone from strength to strength since its humble beginnings back in 1949, evolving into one of the most iconic brands in the world with a market value of $43.8 billion.  And a major driver of this success is its marketing strategy.  I think anyone who works in marketing (or any industry, really) can […]

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Valerie O'Connor

6 min read

press release examples_header

8 press release examples – from product launches to events

If you want to create more buzz around your brand, a well-crafted press release could be your golden ticket. In fact, studies show that a whopping 68% of businesses report increased visibility as a result of publishing press releases.  In this article, I’m going to share eight of the most impactful press release examples. We’ll […]

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Valerie O'Connor

8 min read

3D billboards_header

14 best 3D billboard ads – from Times Square To Tokyo

3D billboard ads are designed to stand out, both in crowded city streets and in audiences’ minds. Studies even show that 3D billboards elicit greater attention and ad recall compared to conventional ones. So if you’ve been thinking of using 3D billboards in your advertising campaigns, this might just be your sign to make it […]

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Valerie O'Connor

8 min read

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DOOH advertising _header

Digital out-of-home (DOOH) advertising and why it works + 10 examples

Digital out-of-home advertising (DOOH) has become pretty popular in recent years. And it’s showing no signs of slowing down either, with global DOOH ad spend expected to reach a whopping 30 billion U.S. dollars by 2029. Whether you’re just dipping your toes into DOOH or you’re looking for new ways to maximize its potential, you’ve […]

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Valerie O'Connor

8 min read

billboard ads_header

8 steps to create an eye-catching billboard design

Billboards are intended to reach a massive audience, with nearly 80% of consumers engaging with an OOH ad in the past 60 days. So the stakes are high when it comes to the creation process. A great billboard needs to create a big, impactful moment and it needs to do it fast (in six seconds […]

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Valerie O'Connor

6 min read

outdoor marketing ad

Five outdoor marketing trends for 2026 that made us go OOH

Outdoor advertising has been around since the 1800s – hardly surprising when we consider the benefits. Outdoor ads grab attention. They’re memorable. And your audience can’t skip them.  And while the humble billboard may have gotten a glow-up in the last century, the benefits remain the same. Just check out these numbers: If you’re a […]

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Nicki Wylie

6 min read

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advertising design examples

16 world-class examples of advertising design

Whether it’s an eye-catching social media ad, a captivating video ad, or a clever billboard, great advertising design is what makes people stop scrolling, click that link, or remember a brand long after they’ve seen it. And in a world flooded with content, great design is more important than ever.

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Katie Garrett

9 min read

magazine advertisement_header

12 magazine advertisements that stopped page flippers in their tracks

Magazine advertisements may have dwindled in popularity since the advent of digital marketing, but they still hold a special place in our hearts.

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Nicki Wylie

9 min read

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airline ads article_header

12 high-flying airline ads to fuel your next campaign 

Airline ads have vast potential. Not just to sell flights, but to ignite curiosity, inspire wanderlust, and spark the imagination of potential travelers. 

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Katie Garrett

6 min read

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Restaurant advertising_header

Eight restaurant advertising strategies to turn up the heat [2024] 

We’ve all seen “The Bear”. The restaurant business is hard work. High staff turnover, crowded markets, and hefty operating costs make it a tough nut to crack. But despite these hurdles, the industry continues to grow. Sales are forecast to top $1 trillion for the first time. Strategic restaurant advertising plays a pivotal role in […]

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Nicki Wylie

10 min read

Print advertising trends_header

Five exciting print advertising trends for 2024

The mid-20th century may have been the Golden Age of print (think Mad Men), but the first record of print advertising dates all the way back to 3,000 BC. Experts found a fragmented papyrus in a self-promotion letter by Haru the Weaver, making this the first example of a print ad. There’s a reason why […]

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Nicki Wylie

8 min read

Healthcare ads article_header

18 best healthcare ads of all time 

In this article, you'll see how some of the most successful companies deliver responsible yet effective advertising.

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Nika Prpic

9 min read

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Hotel advertisement article_header

12-step hotel advertisement strategy that works

One of the industries that suffered the biggest hits during the COVID-19 pandemic was definitely the hospitality industry. As the world went into lockdown, suddenly, all hospitality services became redundant – including hotels. Luckily, two years later, the world started to re-open, and it was time to get back to traveling. And the hospitality industry […]

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Nika Prpic

9 min read

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best print ads

Lessons from the 16 best print ads of all time

We are well and truly in the digital age. But with so much content online, how the heck is your brand supposed to cut through the noise? Print ads could be the solution.

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Nicki Wylie

9 min read

best slogans from the travel industry

10 best slogans from the travel and tourism industry

An estimated 975 million tourists traveled internationally between January and September 2023. Needless to say, demand in the travel and tourism industry is high. So is competition. As travel companies and tourism boards vie for consumers’ attention, a really great slogan can be the difference between “fully booked” and “canceled”.

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Nicki Wylie

10 min read

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in store display advertising_header image

How to produce in-store advertising displays that sell

How many times have you gone to the store for bread or milk, only to come back with a bunch of other things that caught your eye? If this happens more often than not, you’re in the majority. 

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Valerie O'Connor

8 min read

how to make an ad_header image

How to make an ad that stands out

Did you know that we’re exposed to anywhere between 4,000 to 10,000 ads per day? Yeah, I was also shocked. But, if I asked you to name a great ad you’ve seen recently, you’ll likely struggle to name even one.

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Nika Prpic

7 min read

best display ads

10 best display ads that made people click

Remember the last time you were discussing a getaway with your partner and all of a sudden you were bombarded with ads displaying cheap flights for the same destination? Coincidence? Absolutely not. 

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Nika Prpic

9 min read

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cosmetics advertising fails

10 major cosmetics advertising fails and what you should learn from them

The cosmetics industry is up against some pretty big challenges. It’s a highly-regulated industry with strict compliance standards, not to mention high competition.

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Nicki Wylie

13 min read

beer commercials

10 best beer commercials of all time

The global beer market was valued at $821.39 billion in 2023 and looks set to hit $1,167.47 billion by 2032. So, it’s hardly surprising that companies spend big bucks every year on beer commercials.  Thanks to decades of heartfelt storytelling, cultural phenomenon, and good old-fashioned nostalgia, beer ads have earned a special place in our hearts.

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Nicki Wylie

6 min read

false advertising_header image

5 of the biggest false advertising examples and how to avoid them

59% of US consumers say they have been influenced by false advertising claims, according to Gitnux. 

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Nicki Wylie

9 min read

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20 most creative beauty ads to this day

Since the early days of advertising, the beauty industry has spent big on advertising. More recent reports estimate that the personal care and beauty products market will be valued at an astonishing $937.1 billion by 2030.

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Nika Prpic

8 min read

best brands on instagram

35 best brands on Instagram – the top 5 for every industry

These days, it’s almost like your business doesn’t exist without a strong presence on social media. The companies that understand that are building communities to strengthen their brands. And one of the best platforms for buildings those communities is Instagram.

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Nika Prpic

12 min read

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best animated ads

15 best animated ads and why they worked

In the world of advertising, animation has a way of bringing stories to life, making them more vibrant, more engaging, and more memorable than just about any other video format.  

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Katie Garrett

8 min read

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best coffee ads

The 10 hottest coffee ads of all time

From home-brewing ritualists to instant on-the-go slurpers, everyone has a different relationship with this tasty pick-me-up, which makes for some equally diverse and creative coffee ads. 

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Valerie O'Connor

5 min read

best 90s commercials

9 best ‘90s commercials and why they worked

Let’s take a trip down memory lane to see what tricks we can pick up to inspire your next video ad.

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Valerie O'Connor

7 min read

b2b marketing campaigns

8 best B2B marketing campaigns and what they teach us

B2B marketing campaigns have the power to connect with consumers, drive sales, and supercharge business growth in one savvy swoop!

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Valerie O'Connor

8 min read

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Hearder_ Advertising material article

10 types of advertising material + world class examples

Variety is the spice of life – and it’s also a secret ingredient for your organization’s marketing success. That’s because having a unique set of carefully considered marketing materials will really diversify your brand to help you stand out. 

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Valerie O'Connor

8 min read

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How to create banner ads in 13 bitesize steps

Looking to delve into the world of display advertising? I don’t blame you! Banner ads are a fantastic and cost-effective way to reach a vast online audience, boost your brand’s visibility, and deliver targeted messages to potential customers. 

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Katie Garrett

7 min read

how to create html5 banner ads

How to create HTML5 banner ads without needing to code

In a busy online world, where internet users are exposed to dozens (if not hundreds) of ads every single day, advertisers need to do all that they can to make their banner ads stand out.

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Katie Garrett

8 min read

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Hearder_ Banner ads article

21 best banner ads (and what makes them stand out) 

Banner ads have been a cornerstone of online marketing since the early days of the internet. Countless other tactics have come and gone, but banner ad campaigns have stood the test of time. And for good reason!

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Katie Garrett

7 min read

Hearder_ Billboard ads article

OOHs and ahhs: 18 best billboard ads that made the world stop and stare

Out of home advertising (OOH) can be a breath of fresh air in the constant chatter about data, social strategies, and geotargeting tactics. And when looking at the best ads of all time, billboards take up many of the top spots. Because billboard advertising is created for everyone passing by, it has no choice but to be strikingly simple. And that’s one of the key components of a great ad. 

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Valerie O'Connor

8 min read

Hearder_ Best christmas ads article

19 best Christmas ads to get you in the festive spirit

They say Christmas is the most wonderful time of the year. Well, for brands and marketers, it’s also one of the most lucrative.

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Ethan Lott

9 min read

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Hearder_ Halloween ads article

11 spookiest Halloween ads for trick-or-treat season

The Halloween season is traditionally a big one for the advertising industry. The oldest Halloween ad dates back to 1954 when the Mars bar featured a white ghost as a part of their "Haunting flavor" ad.

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Nika Prpic

5 min read

Header_ Food ads

11 best food ads that will make your senses tingle

Food advertisements have a unique power to get our attention and make our taste buds tingle. Whether it's the sizzling of a juicy steak, the oozing cheese on a pizza, or the decadent layers of a chocolate cake, these advertisements have a way of making us drool.

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Nika Prpic

6 min read

Header_ Best travel ads article (2)

10 best travel ads that will make you book your next vacation in seconds

As the world recovers from the pandemic, travels are keener than ever to find their next vacation spot. And the companies and countries' tourist offices are wasting no time trying to attract as many visitors as possible to their destinations. 

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Nika Prpic

5 min read

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best viral marketing campaigns

13 best viral marketing campaigns and why they worked

We can all remember a marketing campaign that stuck in our heads. A catchy slogan, a memorable song, or an advert that makes you laugh each time you see it. There are many different marketing techniques to capture an audience and make your brand memorable.  But what makes your campaign more memorable than any other business?

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Alexandra Moore

10 min read

18 best radio ads that prove the format has still got it

Radio advertising has to be the most underrated type of media in the industry. With a rise in music and podcast streaming platforms, less people are listening to traditional radio stations these days. So, the audiences may have dwindled a bit. But that doesn’t take away from how effective the best radio ads (or audio advertising in general) can be. 

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Valerie O'Connor

8 min read

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16 best copywriting ads that left us lost for words

There’s been a lot of chat lately about the future of copywriting. Is it a dying craft? Are writers replaceable? Can AI do it better?

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Valerie O'Connor

9 min read

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header_apple ads

Apple through the ages: 20 best Apple ads of all time

We’ve all seen an Apple ad at some point, which means they're clearly doing something right.  In 2017, the CNBC All-America Economic Survey reported that an overwhelming 64% of Americans own an Apple product.

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Amber Howells

9 min read

mother's day ads

9 best Mother’s Day marketing campaigns that break the mold

May is for mothers, and it’s no surprise that in the coming months we’ll be seeing an influx of Mother’s Day marketing campaigns across all platforms. Ensuring that our moms are truly spoiled with the best perfect gift, it goes without saying that the market is increasingly competitive between brands.

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Amber Howells

8 min read

16 best Coca-Cola ads – learning from the masters

Coca-Cola. A cultural icon. One of the world's most beloved brands. The original King of Pop (sorry, MJ). It’s been documented that ‘Coca-Cola’ is the second most recognised term in the world, behind ‘okay’.

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Valerie O'Connor

8 min read

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The best dental ads: 13 dental ads that deserve a crown

Forget those run-of-the-mill dental ads featuring lab coats, dentist chairs, and pearly-white-clad dentists. Sure, they serve a purpose, but we’ve seen them all before, and the simple formula rarely results in anything memorable.

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Katie Garrett

5 min read

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best pr campaigns header

7 of the best PR campaigns of all time 

Want to cut through the noise and get your brand noticed? Nothing beats a PR campaign for getting people talking about you. Here are seven of the best PR campaigns of all time, across a range of industries, with key takeaways to help inspire and boost the impact of your next campaign.  

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Katie Garrett

6 min read

instagram ads header

15 best Instagram ads to inspire your next campaign

With the number of active users forecast to reach 1.4 billion in 2024, there’s no denying that Instagram is one of the best channels for promoting your brand.

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Katie Garrett

6 min read

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best fonts for ads header image

10 best fonts for ads to make them stand out

In brand communication, every little detail counts. Whether you're debating the right shade of color to use for the logo, the wording for your next slogan, or the best fonts for future ads – it all matters in advertising. Let's look at the 10 best fonts for ads that will make your next ad stand out! 

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Nika Prpic

6 min read

The_Gecko_Visits_Portal___GEICO_Insurance_0_13_screenshot

10 best Geico commercials for a good laugh

If you haven't already seen the Geico commercials, it's time you discover this breath of fresh air in otherwise, a sea of unmemorable commercials from other insurance companies. Here are the top ten Geico commercials that will undoubtedly make you laugh! 

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Nika Prpic

4 min read

10 best TikTok ads that are changing the world of advertising 

Whether we like it or not, TikTok is becoming a serious advertising channel for more and more brands. To help you get in the TikTok game, we bring you a selection of the 10 best TikTok ads, with a little background story about each successful campaign.

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Nika Prpic

8 min read

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The 38 best Super Bowl commercials of all time (including 2026) 

The Super Bowl is one of the biggest events in the sporting calendar. But it’s so much more than just a football game. The commercial time during the game is the most expensive of the year. So, here's the list of the best Super Bowl commercials of all time for you to enjoy.

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Katie Garrett

13 min read

Nike-find your greatness

7 best Nike ads and marketing campaigns that get our approval

The greatest storyteller of all times? In my view it isn’t Roald Dahl, Stephen King, or Banksy.  It’s Nike. The company consistently manages to inspire the young, old, and everyone in between. Their ads are fun, engaging, and personal in a way that hits you right in the feels.

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Klaas Hermans

6 min read

13 best video ads that get our approval (and 3 that don’t)

There is something so irresistible and almost artistic about great ads. In just a few seconds, or minutes, they have the power to make you laugh, cry, or get inspired while forming a memorable image of the brand. Here are the best and worst video ads from TV, Facebook, and Instagram

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Nika Prpic

7 min read

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Valentine's Day ads header image

8 Valentine’s Day ads that get our approval (and 3 that don’t)

Like other holidays, Valentine’s Day ads can bring out the best and worst in brands. Some are poignant. Others have a playful twist that stands out against the noise. And then there are those Valentine’s Day campaigns that simply never should have been made.

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Katie Garrett

5 min read

Best car ads header image

Best car ads: 15 creative car ads that get our approval

In this list, we’ve got global brands like BMW, Honda, and Skoda – all of which have the resources to hire the best advertising agencies in the world. And while this isn’t always a recipe for success, it has led to some unforgettable work.

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Ethan Lott

6 min read

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McDonald's marketing campaigns

8 McDonald’s marketing campaigns that get our approval

There are few brands as iconic as McDonald’s. And whether you like or loathe their food, you can’t knock their marketing. Let’s look at some of their best ads and campaigns over the last five years.

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Ethan Lott

3 min read

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