Each content workflow is specifically designed for a particular type of content. A content workflow could apply to a type of content that your marketing team creates on a regular basis – such as social media or blog posts – or it could outline the process for larger and more complex pieces of content.
It is becoming more and more important to bring structure into the growing pile of digital data and find ways to share and edit them within and across organizations. Digital asset management (DAM) helps organize this often-neglected field of business practice. What does it entail, why is it important, and (above all) what kind of system is most suitable for the needs of your company?