10 medical brochure examples that are just what the doctor ordered

A recent study into the effectiveness of educational brochures among healthcare providers (HCPs) unearthed some interesting findings.

Researchers sent a printed medical brochure to 565 HCPs. Recipients then received an online survey with a quiz to see how well the brochure performed in terms of raising awareness and educating the audience.

The results?

• 95.5% of respondents said they read or skimmed the content
• 93.2% of HCPs who received the brochure passed the quiz (compared to 57.6% of those who didn’t receive it)

This shows the power of printed materials when communicating medication safety information to an audience.

Now that I have your attention, here are 10 of my favorite medical brochure examples to inspire your next design.

1. This minimal red and gray design 

There are two reasons why I love this minimal medical brochure template from Canva. Firstly, it stands out in a sea of blue. Secondly, there’s plenty of negative space between each element so your readers don’t feel distracted. 

All you have to do is download it, customize it with your facility details, and it’s ready to go.

2. This colorful trifold medical brochure

When you think of medical brochures (or any hospital marketing), you probably think of serious flyers with little artistic flair.

That makes sense, considering the industry. But if you want patients to engage with the contents of your brochure, it needs to have visual appeal

I love this colorful trifold brochure because it’s vibrant while still being professional. Notice how the key details are divided into readable sections and the inviting color palette.

Trifold brochures are an excellent choice for giving your potential customers a high-level overview of your clinics.

Take a look at these brochure design ideas for more inspiration.

3. This blue and purple color-pop template

Healthcare professionals need every tool at their disposal when it comes to raising awareness about diseases and educating their patients. As we’ve seen, pamphlets are an excellent resource.

I’m a big fan of this color-pop template by Adobe Express because it isn’t afraid to stand out. The bright colors draw the eye in and encourage readers to take a closer look. Simple visual aids help tell the story in as few words as possible. 

All you have to do is customize the medical brochure template with your healthcare services, and it’s ready to distribute. Plus, you can’t go wrong with an Adobe design.

4. This sleek bi-fold brochure template

Bi-fold brochures are your best choice for advertising a specific service of your medical center (like new treatment plans or drugs). Why? Because you have space to go into more detail.

I really like how sleek this bi-fold medical is. The placement of the photo, logo, and title work together to create a cohesive visual story. It’s one of the most readable medical brochure examples on this list.

5. This modern medical flyer

Flyers offer a cost-effective and impactful way to share the key details about your clinics or services. But with limited space, good editing is key.

I like this modern flyer because it has enough space for the most important information without feeling crowded.

The logo and contact details section stand out so potential customers can easily find the information they need.

6. This interactive flipbook

Interactive medical brochures are engaging, helping readers to assimilate and recall key information. This is particularly effective if you need your marketing materials to educate your audience on a complex topic.

In this interactive flipbook example, your audience can click to navigate through the catalog. You can add videos, animations, and other elements to create a memorable experience. 

Another plus is that this type of online brochure is easy to make and update. There’s a host of tools on the market that help you turn static PDFs or PowerPoints into interactive digital brochures.

Making catalogs in-house? Take a look at our guide on how to make a brochure.

7. This bold and bright mental health brochure

One in eight people across the globe lives with a mental disorder. But it still remains a stigma. 

I love that this mental health awareness brochure doesn’t shy away from bright colors. Instead, it uses them to make a bold statement. The beautiful design and joyful color palette send a powerful message that mental health isn’t something to hide.

It uses imagery to break up the text and make it easier to digest. Plus, the back page has all the essential contact information readers need, including social media handles and the website address.

8. This graphic bi-fold design

This is one of my favorite medical brochure templates. The graphic on the front color cleverly replicates a pulse, making it clear that this is a healthcare brochure without the standard picture of a medical professional or patient.

When you flip it open, color blocking breaks the content into readable sections, and the quote adds another visual aid. It’s perfect for giving readers a quick overview of your medical services without overwhelming them.

9. This 12-page medical brochure template

This brochure template is ideal if you need to promote a more comprehensive list of medical services, treatments, or knowledge about your facility. The front cover is fully customizable, so you can add your logo, website, and any other relevant branding.

Inside, you’ll find 12 pages with clear layouts, adequate white space, and plenty of room for high-quality images. You can simply add your content (be it information on your business, medical devices, or treatment plans). 

There are also sections dedicated to presenting statistics or research so you can support your claims. 

10. This simple one-pager

Sometimes, you don’t need 12-page catalogs or text-heavy pamphlets to get your message across. If the goal of your medical booklet is to give high-level information about your business, one page is usually enough.

I love one-pager medical brochure templates because they encourage medical professionals to be concise with their messaging. It forces them to distill content down to the bare essentials:

• Who we are
• Our mission
• What we do
• Our services
• How to contact us

FAQs

What is a medical brochure?

A medical brochure is a promotional booklet your organization can use to raise awareness about your services, facilities, and treatment options. It’s a visually appealing way to educate your target audience, inform decision-making, and improve visibility. 

What should a medical brochure include?

There are several essential components that all medical brochures should include:

• Clear headlines and subheadings to make the brochure easy to read
• An easy-to-follow format with consistent branding
• High-quality images to support the written text
• Simple language that avoids overly technical medical jargon
• A clear call-to-action (CTA) that tells readers what to do next e.g. Schedule a consultation
• Testimonials or success stories from previous patients to build trust
• Industry-specific legal and privacy disclaimers

What are the benefits of medical brochures?

Brochures are a powerful marketing tool when used correctly. Here are some of the biggest benefits for both stakeholders and readers:

• They’re accessible – they help the general public understand medical jargon
• They’re visually appealing – this can increase reader engagement 
• Recall is better – we remember information better when it’s presented in a visual way
• Readers can absorb the information at their own pace

How to make a medicine brochure?

Follow these simple steps on how to make a medical or public health brochure:

• Define your target audience e.g. healthcare providers
• Identify the purpose of the brochure e.g. to educate about a new medication
• Determine the health literacy level of your audience – this will determine the content and writing style
• Plan out your content and organize it into clear sections
• Make sure all information complies with industry specifications
• Design the layout to make sure the information flows logically
• Conduct a thorough review of the content and have medical professionals share feedback
• Refine the contents of the medical brochure and get final approval
• Print and distribute

What are the six parts of a brochure?

As you can see in the examples above, medical brochures come in many different shapes and sizes. That said, this is the typical layout of a trifold brochure:

• Section one: The front cover – features the company name and logo, a strong headline, and an attention-grabbing design
• Section two: Inside front cover – explains how your business solves the readers’ problems
• Section three: Left interior panel – offers detailed information about the product, service, or educational topic covered in the brochure
• Section four: Center interior panel – presents core messages about the product or service and typically includes images or graphics to illustrate key points
• Section five: Outside back panel – often features testimonials, QR codes, or other additional content
• Section six: Contact information – displays company address, contact details, and often a map

What are the best tools for creating a medical brochure?

With so many templates available, you can create professional-grade medical brochures without a graphic designer. Here are the two essential tools you’ll need:

• Brochure design software to create your booklet (or customize one of their many medical brochure templates)
• Online proofing software to review your design, gather stakeholder feedback, and store the asset (so you meet pharma marketing compliance standards) 

What are the best practices when creating a medical brochure?

There are some simple steps you can take to enhance the effectiveness of your booklet. These include:

• Add interactive elements to engage your audience and simplify complex concepts – an example is including a QR code linking to a video or quiz
• Build an effective distribution strategy to get your medical brochure in front of a wider audience – try sharing it via email, social media, and healthcare portals 
• Include a clear and compelling call to action to guide readers toward the next step (schedule an appointment, request more information, etc.)
• Increase engagement by using testimonials, case studies, and patient stories 
• Implement a robust creative review process to make sure all the information provided in the brochure is accurate (and speed up pharma content approval)

For more tips, read our pharma content marketing guide.

Bring these medical brochure examples to life with Filestage

I hope this list of medical brochure examples inspires your next design. Whether you’re a pharmaceutical company, healthcare provider, or medical device manufacturer, a well-designed brochure can help you build a strong relationship with your audience.

Brochures garner high engagement rates, better recall, and increased trust in your organization. But, it’s important to run all medical documentation through a robust review and approval process to make sure it complies with regulatory requirements. 

The artwork approval process in pharma can be complex, so a dedicated online proofing tool is a must. Try Filestage today for a 30% faster way to review and sign off on medical assets.