Over the last 10 years, life sciences companies have been embracing tools like Microsoft Teams and Office 365 to improve collaboration. And now that remote and hybrid working has become the new normal, teams are taking their medical, legal, and regulatory (MLR) reviews into the cloud.
This is long overdue. Healthcare review management has always been a painful experience over email. But Filestage’s MLR review software is designed to make it easier, faster, and more transparent.
Here, we’ll take a look at three top healthcare companies that use Filestage and see how it’s improved their MLR reviews. (If you’d like to learn more about MLR reviews in general and why they’re important, check out this article.)
Let’s dive in.
B. Braun increases transparency and review time by bringing files and feedback together
B. Braun is a German medical and pharmaceutical device company. They have over 63,000 employees around the world, so they need easy ways to collaborate across different markets.
For day-to-day communication, they use Microsoft Teams and Office 365 to stay connected. But when it comes to MLR reviews for marketing content, they need a much more rigorous process.
Before using Filestage
When reviewing new content, B. Braun’s marketing team had to use the company’s standardized document management system. But as the team started creating more digital and social media content, they realized that the old system was no longer up to the task.
Here are the main issues they faced:
- An inflexible system that didn’t support video, websites, and audio content
- No transparency or overview of where content is in the MLR process
- Long email threads with lots of back and forth to discuss edits
How Filestage has helped
With Filestage, B. Braun has brought all their file formats and MLR reviewers together in one place. This offers a clear and centralized overview of every project, so they can see who still needs to leave feedback and which files are ready to work on.
Here’s how Filestage has helped B. Braun with MLR review management:
- All formats can be shared and reviewed in one place, including documents, images, designs, videos, audio, live websites, and interactive HTML
- More transparency between reviewers with a clearer overview for project owners
- Review turnaround times are faster, with fewer email threads and revision loops
“Our main goal was to improve our user experience, the project turnaround time, and to have more transparency over ongoing review documents. Since we have managed our review processes with Filestage, our review turnaround time has significantly improved.”
Zsolt Arnodi, Digital Communication Specialist at B. Braun
Queisser Pharma improves its culture of collaboration by making MLR reviews more open
Queisser Pharma is one of the leading pharmaceutical companies in Germany, with a history dating back over 100 years. They offer a wide range of products, including drugs, food supplements, and cosmetics.
The marketing team often has to oversee the MLR review for advertising and pharmaceutical packaging content. This involves a lot of collaboration between agency contacts and the internal review team.
Before using Filestage
One of the biggest problems for Queisser Pharma was that they were using email for MLR reviews. Large attachments would often get stuck or take a long time to upload. This was made worse by poor transparency and versioning issues between reviewers. Eventually, the team decided that email was holding them back.
Here are the main issues they faced:
- Not knowing which version of a file is most up to date
- Poor communication and transparency between reviewers
- Large email attachments pushed email to its limits
How Filestage has helped
Since using Filestage, Queisser Pharma has enjoyed a positive culture change towards more transparent collaboration. This has benefited both the internal team and agency partners. Instead of getting lost in siloes and email chains, MLR reviews are now happening out in the open.
Here’s how Filestage has helped Queisser Pharma with MLR review management:
- It’s easier to give clear feedback on advertising creative and medicine packaging materials
- Reviewers and project owners can quickly refer back to previous versions
- All MLR reviewers can give open and transparent feedback
“Large email attachments, non-transparent feedback, and file versioning issues pushed the feedback process via email to its limits. The commenting feature in Filestage allows all project stakeholders to provide open and transparent feedback, making it easy for each party to understand document change requests.”
Tim Simonsen, Marketing Director at Queisser Pharma
Publicis Health simplifies review rounds by sharing files, versions, and feedback in one place
Publicis Health is a marketing agency with 40 offices, 11 brands, and more than 3,000 healthcare professionals around the world. Their expertise spans advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine.
Together with their clients, Publicis Health manages the MLR review process across a wide range of file formats. Depending on the project, this may include detail aids, videos, leave-behinds, advertising creative, websites, and more.
Before using Filestage
To share heavy files with clients, the Publicis Health team needed to transfer all their content into shared folders. But the real problem was the pharmaceutical promotional review process for documents.
Content needed to be reviewed by multiple people in the MLR process. So the team had to arrange a sequence for reviewers to add comments and send the documents between themselves. Otherwise, they would end up with multiple versions circulating at once with no alignment.
Here are the main issues they faced:
- Multiple people giving feedback in different places
- Too many versions containing comments or edits with no consolidation or agreement between them
- Important comments being missed, leading to problems with quality
How Filestage has helped
With Filestage, Publicis Health has made MLR reviews more enjoyable for their clients. By providing a tool that helps them deliver higher-quality materials in a more streamlined way, they’ve managed to nourish stronger working relationships with their clients.
Here’s how Filestage has helped Publicis Health with MLR review management:
- All the files, versions, and comments are in the same place
- Fewer versions are needed to get work across the line
- Clients appreciate having a clear overview of their projects
“Filestage makes things easy. As an agency, we strive to create and foster an environment that encourages partnership with clients – rather than a service provider way of working. Filestage helps us to nourish the working relationship we have with our clients.”
Sarah Chen, Medical Director at Publicis Health
Final thoughts
I hope you’ve enjoyed learning about the benefits of Filestage for MLR review management. For more tips and inspiration, check out our five best practices for the artwork approval process in pharma.
If you have any questions, tap the green circle in the bottom right to drop us a message on chat. A member of our lovely Customer Success team will reply as soon as they can.
