10 best content creation platforms for creating engaging content at scale

This year, the content marketing industry is estimated to grow its worth to an astonishing $600 billion. This shouldn’t be a big surprise considering the fact that 90% of marketers include content in their marketing strategies! 

But in the sea of content that’s overwhelming your potential customers daily, it’s tough to produce something that will stand out – appearing in the right place at the right time. 

That’s why you need a good understanding of what some of the most popular content creation platforms out there have to offer. Plus, how you can turn this to your benefit. 

Let’s see the 10 best content creation platforms to help you ace your content creation efforts!

1. WordPress – best for blog managing and website creation

Did you know that 76% of B2B marketers report successfully generating leads with blogging? And though most businesses who are yet to discover the power of blogging are still skeptical about its tangible benefits, others are capitalizing on it. Mostly through WordPress. 

WordPress owes a lot of its success to its intuitive and easy-to-use interface that allows you to create, manage, and publish content even with no coding background. This has made the platform popular among everyone from beginners to experienced developers. 

WordPress also offers thousands of customizable themes and plugins and provides endless possibilities for personalizing websites to suit the specific needs of your business. Whether you need it for blogging, promoting your business, or e-commerce, WordPress covers it all. 

Another great thing about WordPress are its SEO-friendly features, designed to help you grow your online presence.

Teams that benefit the most from WordPress

Here are some teams that will particularly benefit from implementing WordPress:

• Small to medium businesses – WordPress helps SMBs create professional websites with no need for extensive technical expertise. Your business can quickly establish an online presence, you can showcase your services, and even integrate e-commerce.
• Marketing and content teams – The tool is highly popular among content marketing teams because of its strong SEO features, and ease of use for publishing blogs, articles, and multimedia. It also helps your team manage large volumes of content efficiently.
• E-commerce stores – With plugins like WooCommerce, WordPress can become a powerful platform for e-commerce businesses. It allows retailers to set up an online store with inventory management, payment processing, and a customizable storefront.
• Nonprofits and educational institutions – If you’re in a nonprofit business, you can use WordPress to create informative websites, collect donations, and share news. On the other hand, educational institutions will benefit from its ability to host resources, event calendars, and learning management systems.
• Freelancers and creatives – WordPress offers a powerful portfolio and blog capabilities, making it a go-to for freelancers, designers, writers, and photographers who need to showcase their work in a more appealing way.

2. Instagram – one of the best social media platforms for visual content creation

By this point, Instagram needs little to no introduction. This dynamic content creation platform does an amazing job at visual storytelling, making it ideal for brands, influencers, and creators looking to engage with an interactive audience. 

With its mobile friendly interface, this influencer marketing software allows you to instantly share images, videos, and stories, reaching millions through posts, Reels, and live streams. This content creator platform also has a wide range of editing tools, filters, and creative features to help you create high-quality, visual social media posts with no need for any design skills. 

Similarly to other social media content creation tools, its famous hashtags, location tags, and targeted ads help you boost visibility, making it a great platform for building brand identity and expanding your brand’s reach. 

Teams that benefit the most from Instagram

Instagram’s focus on engagement, aesthetics, and mobile-first experiences makes it an amazing platform for visually driven businesses.

Here are some types of businesses that benefit the most from Instagram: 

• Fashion, beauty, and lifestyle brands – Instagram’s visual nature makes it perfect for fashion designers, beauty brands, and lifestyle companies to showcase products through eye-catching images and videos. You can also invest in influencer marketing and its visually focused features, like Reels and Stories, to build brand awareness.
• E-commerce businesses – Product-based businesses, especially those in fashion, accessories, and home decor, thrive on Instagram by using the shopping feature. The feature allows users to directly buy your brand’s items from the app, which helps streamline the entire purchasing process.
• Restaurants and food services – Instagram is ideal for showing amazing food, restaurant ambiance, and various events. You can use Stories or Reels to attract potential customers, promote specials, and engage your followers with behind-the-scenes content.
• Creative and visual content teams – If you’re in photography, graphic design, and videography, you can use Instagram as a portfolio platform, showcasing your work to attract potential clients and collaborators. It’s also great for artists and creatives looking to grow a following by sharing their work.
• Influencers and content creators – Instagram is perfect for influencer marketing efforts and building a personal brand, connecting with followers, or collaborating with businesses.
• Travel and hospitality businesses – Hotels, resorts, travel agencies, and tourism boards can use Instagram to showcase destinations, experiences, and customer testimonials, helping your potential travelers visualize their next vacation. Plus they can use it for influencer relationship management to expand their brand’s visibility.

3. YouTube – best for video content creators

YouTube is the second most used social media platform in the world! Only Facebook has more registered users. And, though many still don’t see it as a typical social media platform, YouTube is successfully engaging over 2.5 billion users every month. 

So what makes YouTube so great for your business’s content creation process?

YouTube has a huge global reach and hosts all imaginable types of content that cater to everyone’s interest. Whether you’re interested in the latest news regarding US elections, want to learn how to fix a faucet, or connect with a community of fellow cat lovers – you can do it all on YouTube.  

YouTube is also the world’s second-largest search engine and uses advanced algorithms to recommend videos based on users’ viewing habits, making it easier for you to find the right audience. 

YouTube is an excellent platform for business content creation due to its ability to host long-form, high-quality video content where you can educate, entertain, and engage your audience.

Here are some types of video content that will help you engage your audience effectively on YouTube: 

• Tutorials
• Product demos
• Webinars
• Brand storytelling

Teams that benefit the most from YouTube

Here are the teams and businesses that will particularly benefit from using YouTube: 

• Educational and tutorial-based businesses – If your business offers educational content, like online courses, tutorials, and how-to guides, YouTube will be a perfect match! This includes brands in tech, DIY, or personal development sphere – wherever you need to explain complex topics through engaging video formats.
• Entertainment and media companies – Media outlets, production studios, and independent creators use YouTube to distribute content, including series, movies, vlogs, and music videos. All with the goal of attracting YouTube’s large audience.
• Tech and product-based companies – Your tech company can use YouTube to showcase product reviews, demonstrations, and unboxing videos, giving potential customers a deeper understanding of your products. 
• Fitness and wellness brands – Fitness trainers, health coaches, and wellness brands can use YouTube to share workouts, wellness tips, and motivational content. This type of visual content creation helps to build a community and drive subscriptions or product sales.

4. TikTok – best for short form video content

If any content creation platform could win a medal for causing the most controversy, then TikTok would definitely take gold. Since its astonishing rise through short dancing videos during the COVID-19 pandemic, TikTok has been making headlines for its incredible virality potential.

TikTok’s strength as a social media content creation platform lies in its ability to engage users with short, highly shareable, and visually dynamic videos. Its algorithm prioritizes content discovery, meaning even small businesses and new creators can go viral quickly, without needing a large following. 

Its focus on creativity and trends allows your brand to connect with the audience in authentic, playful ways, using challenges, user-generated content, and viral sounds to boost engagement. For your business, this means low-cost, high-impact digital content creation that feels organic.

Teams that benefit the most from TikTok

If you’re looking to tap into a trend-driven audience and wish to rely on creativity and engagement to build your brand presence, then TikTok is your go-to content creation platform. 

This means that your business can be from a wide range of industries, but as long as your audience is younger, TikTok is the way to go. That’s why many consumer brands and consumer electronics companies have been experiencing major success on TikTok.

Want to see our selection of some of the best TikTok content? Check out our roundup of the best TikTok ads.

5. Medium – best for blogging and writing

If you’re looking to build a strong blog community for your brand, then Medium is the perfect content creation tool for you. Unlike WordPress, which is mostly a content management system (CMS), Medium is more like a social media platform for blogs.

In Medium, you can publish blog articles, essays, or stories covering almost any topic you can think of and connect with readers from all over the world. Readers have to select a couple of topics of interest when signing up, which makes content delivery more targeted. 

Medium is designed for longer-form written content with the primary goal of connecting creators with readers. 

Teams that benefit the most from Medium

Medium is mostly designed for building thought leadership around a certain topic. That’s why specific types of businesses and professionals could benefit the most from using this platform for content creation.

Here are some of them: 

• Startups and tech companies – Medium is great for startups and tech companies that want to establish thought leadership in their industry. Your team can create content like insights, product updates, company stories, and industry trends to build credibility and attract a professional audience interested in innovation.
• Educational institutions and academics – Academics, researchers, and educators can use Medium to share detailed analyses, research findings, and educational resources. The platform’s emphasis on high-quality, informative content is ideal if your team focuses on knowledge-sharing.
• Consultants and freelancers – If you’re a freelancer or a consultant, then Medium is a great platform to build personal brands by sharing expertise, advice, and industry insights. Writing on Medium can help you attract clients, showcase your skills, and network within your industry.

6. Canva – best for simple graphic design

Over the years, Canva has become the Google of graphic design. Many teams no longer say they need to create a design but refer to the process as “going to Canva and figuring something out”. In other words, Canva has become one of the best content creator platforms and a synonym for user-friendly design tools and design templates.

Pre-designed templates include:

• Social media posts 
• Presentations
• Infographics
• Brochures
• Marketing materials

Canva’s collaboration features also allow your team members to work together by creating, editing, and sharing designs. Plus, its drag-and-drop interface, combined with an extensive library of images, fonts, icons, illustrations, and AI content marketing features helps you speed up content creation. 

Teams that benefit the most from Canva

If you’re a small business owner, freelancer, or  solo marketer in a startup, then Canva is the perfect solution for you. It offers many free tools and templates, plus affordable premium options to help keep your designs on brand. 

If you decide to invest in the premium option, you’ll be able to enter your business’s logos and brand colors to make sure all your designs maintain brand consistency. 

7. Substack – best for freelance bloggers

Substack is a great content creation platform that offers a mix of newsletter publishing, blogging, and monetization features. 

Here are the six main reasons why to consider Substack as a content creation solution:

• Earn through subscription – With Substack, you can monetize your content directly through paid subscriptions. This helps you earn revenue solely through your blog without relying on ads. Plus, it allows you to focus on the creative process without catering to advertiser demands or clickbait tactics. 
• Easily publish your content– The tool has a user-friendly interface, which makes it easy to quickly set up, create, and share newsletters or blog posts as part of your content strategy.
• Own your audience – On Substack, you own your email lists, meaning you have a direct relationship with your audience. This setup is rare on content platforms and usually the platform controls the audience data.
• Track performance – Substack provides basic but effective analytics, so you can track subscriber growth, engagement rates, and top-performing content.
• Use different content formats – Substack mainly supports written content, but many creators have started offering audio (like podcasts) and video as well, which expanded the platform’s content possibilities.
• Benefit from the Substack network – Within Substack, you can find community resources, like workshops and support channels for writers, and use it as a professional networking site to more easily network and learn from others.

Teams that benefit the most from Substack

Substack is designed with writers in mind. Whether you want to build your blog community or share interesting newsletters with your audience – Substack is a way to go! 

Its unique monetization scheme via subscriptions is what makes it a standout tool for writers who can focus on delivering great content without worrying about ads. This makes the tool particularly popular among independent journalists and bloggers.

8. Spotify for Podcasters – best for hosting podcasts

Podcasting has gone through a real renaissance in the last couple of years. For better or for worse. 🤨

And with so much buzz around this type of content, lots of platforms have entered the game to attract as many podcasters as possible. One great example is Spotify for Podcasters. The platform is currently the second biggest podcasting platform with a 24% share of all monthly podcast customers.  

Here are the three main benefits of choosing Spotify as your team’s podcasting platform:

• Comprehensive audience insights – Spotify for Podcasters offers detailed analytics, including data on listener demographics, streaming behavior, and episode drop-off points, giving your team a deep understanding of the audience. Insights help you optimize content, identify trends, and make informed decisions to boost listener engagement.
• Built-in monetization tools – You can monetize your work on the platform in multiple ways, including subscriptions, ad placements, and listener support. This makes it easy for you to start earning revenue and experiment with different income streams as your audience grows.
• Wide distribution and audience reach – As the world’s second most popular streaming platform, Spotify helps you connect with a global audience. Its discovery features allow you to improve your visibility and reach a potential audience without going through extra distribution hassle.

Teams that benefit the most from Spotify for Podcasters

Though Spotify for Podcasters can seem like a platform solely intended for influencers and freelance creators, it’s also widely used by businesses that want to establish thought leadership over a specific topic. 

Brands using podcasts as part of their content marketing benefit from audience insights and demographic data, helping your marketing team understand your target audience’s preferences. 

Plus, larger media teams and networks with multiple shows can benefit from the platform’s ability to centralize distribution and monetize at scale. 

9. Buffer – best for planning and scheduling social media posts

If your team needs a powerful platform for planning, creating, scheduling, and analyzing social media content across multiple platforms, then Buffer is the way to go. Designed to streamline social media management, Buffer allows you to plan posts for channels like Instagram, Twitter, Facebook, LinkedIn, and Pinterest from a single dashboard. 

Plus, its scheduling features allow you to plan posts in advance and make sure you deliver content to your audience on a consistent schedule – without needing to be online 24/7. 

The platform also offers extensive collaboration features for smoother content creation and approvals. This combination of scheduling, analytics, and team collaboration makes Buffer a great tool for maintaining a strong, consistent, and data-driven social media presence.

Teams that benefit the most from Buffer

Buffer is a great tool for social media and marketing teams, small businesses and startups, and content creation and media teams. 

While social media and marketing teams can enjoy advanced scheduling, analytics, and performance-tracking features to better plan and execute campaigns, smaller businesses will find it to be a cost-effective solution for more basic needs. 

10. Veed – best for creating professional looking videos

Anyone invested in video creation knows how important it is to have the support of a powerful tool throughout the process. You need a user-friendly solution that can help you deliver professional looking videos without spending ages editing. And Veed is amazing at this job. 

Veed is a free, fast, and easy video editor that prides itself on helping you create your best content in just a few clicks! 

Their intuitive timeline lets you effortlessly split, trim, crop, and rotate your videos. You can even resize your videos and repurpose your content across all social media platforms to get more subscribers. Plus, you can add audio, music visualizers, or even text to make your videos stand out. 

Teams that benefit the most from Veed 

Here are the three types of teams and businesses that benefit the most from using Veed: 

• E-commerce and retail – You can create product videos, ads, and social media content to showcase products. Plus, you can add branding, captions, and animations, and quickly create visually appealing videos that drive customer conversions.
• Online education and e-learning platforms – Your e-learning business can benefit from Veed’s screen recording, subtitling, and annotation tools to create instructional and explainer videos. These features help you make educational content clear, accessible, and engaging.
• Marketing and content creation agencies – Veed’s flexible editing tools allow your agency to produce branded videos quickly and in formats optimized for various platforms. 

Content creation platforms FAQs

Here are some common questions with answers about content creation platforms that will resolve you of any misconceptions.

What is the best platform to create content on?

There’s no one optimal content creation platform. It all depends on the content type you’d like to produce and target audience you’re looking to engage with. For video content, YouTube stands out due to its extensive reach and robust monetization options.

If you’re leaning more towards short-form videos, TikTok and Instagram Reels are excellent choices, offering virality potential and engagement. For written content, platforms like Substack cater to newsletter creators, providing a direct line to your readers.

What is the highest paying content creation platform?

Monetization options vary across platforms. YouTube offers substantial earning potential through ad revenue, channel memberships, and Super Chats, with creators where you can earn approximately $18 per 1,000 ad views.

Snapchat’s Spotlight feature also provides lucrative opportunities, reportedly distributing $1 million daily to creators. But, it’s impossible to be more precise with these estimations because earnings depend on factors like audience size, engagement, and content niche.

Final thoughts

I hope this selection of content creation tools helps boost your upcoming content marketing efforts. Creating content for different purposes and platforms that successfully engage your audience isn’t a simple task. Especially when trying to beat an enormous amount of competition coming from every angle.