Enjoying a delicious cookie is not just about their amazing taste – it’s an experience that begins the moment you first see its playful packaging design. From charming illustrations to sleek designs, the art of cookie packaging has evolved into a captivating craft that excites our senses before we even take the first bite.
In this article, you’ll get a taste of the 10 best cookie packaging ideas from some of the biggest brands. And you’ll see how their packaging manages to beat the sea of competitors in the supermarket aisles.
So, get ready to discover the crème de la crème of cookie packaging, where every box, bag, and wrapper becomes a work of art that complements the heavenly flavors within.
And if you need tips on getting your product packaging ready for the shelves, take a look at our guide to compliant labeling.
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1. Oreo packaging
Oreo’s classic cookie packaging features a recognizable blue plastic tray with a pull-tab opening. The package clearly displays the Oreo logo and showcases the cookies through a transparent panel.
Besides their iconic label designs, the brand is known for their limited campaigns with customized packaging designs, like the one they created to mark 100+ years of their packaging design.
Source: YouTube
2. Tate’s Bake Shop
Tate’s Bake Shop uses a simple and elegant design for their cookie packaging. The box is decorated with a clean white background, a minimalistic logo, and a mouth-watering image of their signature cookies.
Source: amazon.com
3. Pepperidge Farm
Pepperidge Farm’s cookie packaging design combines a traditional aesthetic with a modern twist. Their bags feature a rustic pattern with a clear window to showcase the cookies and a bold typography for the brand name.
Source: pepperidgefarm.com
4. Mrs. Fields
Mrs. Fields employs a simple, warm, and inviting design for their cookie packaging. The boxes often feature a combination of colorful patterns, a delightful image of freshly baked cookies, and the Mrs. Fields logo.
The white brand logo pops out on the vivid red background, quickly catching the attention of anyone looking for a little cookie treat.
Source: mrsfields.com
5. Levain Bakery
Levain Bakery’s cookie packaging reflects their brand’s commitment to rustic charm. Their cookies are packaged in kraft paper bags with a simple logo, along with a peek-a-boo window to catch a glimpse of the delicious treats inside.
Source: dieline.com
6. Milk Bar
Milk Bar’s cookie packaging design is fun and playful. They use vibrant colors, a unique logo, and creative illustrations to create an energetic and eye-catching packaging that perfectly represents their brand.
Source: bloomberg.com
7. Biscoff
Biscoff’s cookie packaging design radiates a sense of tradition. The boxes are adorned with a dark red color scheme, elegant typography, and an image of their iconic caramelized cookies.
Source: costcuisine.com
8. Insomnia Cookies
Insomnia Cookies’ packaging design is distinct and vibrant. Their boxes and bags showcase bold typography, splashes of bright colors, and enticing images of their freshly baked cookies.
Source: thrillist.com
9. Keebler
Keebler’s cookie packaging is known for its whimsical and playful design. Their boxes often feature images of their famous Keebler Elves, along with a lively color scheme and a clear view of the cookies.
Source: bakingbusiness.com
10. Famous Amos
Famous Amos uses a distinctive yellow packaging design that catches the eye. The bags prominently display the Famous Amos logo, the image of their cookies, and a bold typography that conveys their brand identity.
Source: famousamos.com
Five most common types of cookie packaging
In cookie packaging, there is a wide array of options available, each catering to different preferences and occasions.
Let’s delve into the five most common types of cookie packaging that can be found gracing the shelves of bakeries, grocery stores, and online marketplaces. And for practical tips on creating your cookie packaging, check out our complete guide to designing, proofing, and printing labels for packaging.
1. Plastic packaging
Plastic packaging remains a popular choice for many cookie manufacturers and retailers. Clear plastic bags or trays not only provide visibility to the delicious treats inside but also offer convenience and protection.
These transparent packages allow customers to see the colors and textures of the cookies while ensuring freshness and preventing breakage. Plastic packaging is often sealed with colorful twist ties or resealable zippers, making it a practical choice for on-the-go indulgence.
2. Eco-friendly packaging
In an era where environmental sustainability is gaining significant importance, eco-friendly cookie packaging has become a huge product design trend. Brands are embracing recyclable materials such as paper-based bags, boxes, or wrappers made from sustainable sources.
These earth-conscious options often feature minimalist designs, eco-friendly logos, and are biodegradable or compostable. With eco-friendly packaging, you can relish your cookies guilt-free, knowing that you’re contributing to our planet’s wellbeing.
3. Cookie box
The cookie box is a timeless classic, offering an elegant and sophisticated presentation. These boxes come in various shapes and sizes, adorned with intricate designs, patterns, and colorful imagery.
Cookie boxes are particularly popular for gift-giving or special occasions, allowing you to customize the selection and arrangement of cookies inside. Whether it’s a sleek, minimalist box or a lavish, highly-decorated creation, the cookie box communicates a sense of luxury that elevates the joy of savoring these delectable treats.
4. Gift wrapping
Sometimes, a simple but beautifully wrapped cookie can convey a heartfelt sentiment or make a thoughtful gift. A special gift wrap adds a touch of personalization and charm to the cookie-gifting experience. From delicate tissue paper to vibrant ribbon and bow, the options are limitless.
Some brands offer custom-printed wrappers or tags, allowing you to add a personal message or branding to make the gift truly memorable. With creative gift wrapping, cookies become a delightful surprise that brings joy to your eyes and taste buds.
5. Holiday cookies
During festive seasons and holidays, cookie packaging takes on a whole new level of creativity. From Halloween-themed treat bags to Christmas tins adorned with snowflakes, holiday cookie packaging delights in capturing the spirit of the occasion.
These limited-edition packages often feature festive colors, themed illustrations, and special touches like glitter or metallic accents. Whether it’s a heart-shaped box for Valentine’s Day or a spooky wrapper for Halloween, holiday cookies offer a delightful visual experience that complements the joy of celebrating special moments.
Create original cookie packaging designs with packaging design software
Creating a beautiful cookie packaging design is not just about your team’s creativity, but it also requires specialized tools to help with the process. A dedicated packaging design software helps your team speedup the entire creation process, from brainstorming to sending the final design to print!
