15 best AI tools for business – from marketing to HR

Our recent Impact of AI report showed that 83% of marketing professionals think artificial intelligence (AI) will boost their productivity. Other departments are also using AI to help them reach targets in a fraction of the time.

So in this article, I’m going to focus on the top AI software to boost performance in these five key areas of your business: 

• Marketing 
• Sales
• HR
• Customer service
• Operations management 

Let’s go! 

Best AI tools for marketing 

Whether you want to automate repetitive tasks, brainstorm new ideas, or collect feedback on ongoing marketing campaigns, there are lots of powerful productivity tools on hand to help get the job done. 

Here are three of my favorite AI tools for marketing. 

1. Miro

Miro is a workspace tool that uses machine learning and computer vision technology to help marketing teams make the most of their ideation sessions. You can use it to brainstorm new ideas with sticky notes, mind maps, task lists, and more. 

Key features 

• Conversation summaries – Generate a simple summary of lengthy comment threads on your Miro board
• Use prompts – Create flow charts, diagrams, images, texts, and more
• Sticky note clusters – Bring order to your brainstorms by automatically grouping your sticky notes by keywords or topics
• Copy optimization – Change the tone, check grammar, or rewrite an entire piece of content 

Pricing

Miro has four different pricing plans, depending on your needs. These are:

• Miro Free plan 
• Miro Team – $10/month per user
• Miro Business – $20/month per user
• Miro Enterprise – Price on request

2. Filestage

Filestage is an online approval tool that makes it easy for marketing teams to share creative files, gather feedback, and produce quality work faster than ever. It’s an ideal visual content tool for brands and agencies looking for a fast way to review creative assets.

It allows you to upload all the major file types, including PDFs, HTMLs, documents, design files, and videos – ideal for marketing teams that need to jump between multiple different projects. 

Key features 

• Due dates – Set due dates for your reviewers and Filestage will send an automatic reminder as the deadline approaches
• Automatic updates – Keep projects moving along in the background with automatic updates whenever someone leaves feedback or makes a review decision
• Reviewer group automations – Filestage will automatically share approved versions with your next set of reviewers so you can swiftly move through each review stage
• Project templates – Kickstart projects faster by filling in your pre-selected reviewer groups and sections

Pricing

Filestage offers a solid set of free AI tools to get you started, as well as a range of paid packages:

• Free plan with unlimited files, versions, and reviewers
• Basic Plan – From $109/month and includes more projects and extra storage
• Professional Plan – From $299/month and includes even more storage and complex features like compare versions
• Enterprise Plan – Custom pricing depending on your unique needs

3. Buffer

Buffer is an AI marketing tool designed to help you with all things social media. It can be used for content creation, scheduling social media posts, and analyzing your content’s performance so you can optimize as you go – all with the help of artificial intelligence. 

Let’s check out some of Buffer’s top AI features. 

Key features 

• Tone of voice adaptation – Rephrase your post to match your brand’s tone with Buffer’s AI-powered writing assistant
• Platform optimization – Rewrite your content for one channel (like Instagram) to be more appropriate for another (like X) 
• Copy suggestions – Use Buffer’s AI copywriting tool to generate post copy which you can then tweak and refine
• Smart analytics – Spot your best-performing posts and repurpose them with fresh copy

Pricing

Buffer is an affordable tool with a few different pricing plans: 

• Free plan
• Essentials – $5/month  
• Team – $10/month 

Best AI tools for sales

A successful sales team is essential for any business. But the challenges of day-to-day selling, along with messy data and a lack of visibility make this role a tough nut to crack. This is where AI tools come in. 

1. Salesforce Einstein

Salesforce is one of those business platforms that the whole organization could tap into. But its Einstein platform specializes in helping companies connect with customers to find and close new leads.

Teams can use Salesforce Einstein to organize customer data, track interactions, automate workflows, and analyze performance – all in one place. 

Key features

• Content generation – Streamline your communication with personalized emails, call summaries, and close plans
• Sales automation – Automate lead nurturing, outreach, and sales coaching with Salesforce’s AI agents 
• Predictive forecasting – Get accurate sales predictions and identify gaps in pipelines for better decision-making

Pricing 

Salesforce has a variety of pricing plans for its Einstein tool: 

• Starter Suite – $25/month
• Pro Suite – $100/month 
• Enterprise – $165/month 

2. Outreach

Outreach, as the name suggests, is a sales engagement platform that uses AI to send personalized outreach emails to prospects, automate workflows, and optimize your outbound sales efforts across the board.

Key features

• Multi-channel automation – Automate all your sales efforts including emails and follow-up messages
• Real-time analytics – Find out what potential customers are engaging with to make more informed business decisions 
• Personalized outreach – Use AI to generate hyper-targeted sales content to capture customers’ attention 

Pricing 

Outreach doesn’t publish its exact pricing, but it offers a range of plans to meet different business needs and budgets. 

3. Regie.ai

Image source: Regie

Regie is a robust, all-in-one AI tool for outreach management. It can generate entire outreach campaigns from scratch with the help of generative AI. And it’s packed with lots of handy scheduling and email sequencing capabilities. 

Key features

• AI agents – Let AI source and prioritize contacts, generate personalized messages across multiple channels, and engage with high-priority leads 
• Audience builder – Acquire new target accounts and contacts based on your ideal customer profile
• Personalization prompts – Make your LinkedIn messages more relevant in a fraction of the time 

Pricing 

Regie offers a few different pricing options: 

• Free plan
• Pro – $59/month 
• Small business – $89/month 

Best AI tools for HR

Tight hiring timelines, endless urgent emails, performance management – the list goes on. But the point is that human resource teams have a lot of different tasks to manage, which leaves lots of room for AI to make itself useful. 

1. SeekOut

SeekOut is an AI tool that takes the hassle out of hiring by digging through public databases and identifying candidates who may not show up in the more well-trodden searches. HR teams can use it to automate otherwise time-consuming recruitment steps to find the best talent faster. 

Key features 

• Advanced diversity filters – Prioritize diverse and inclusive hiring by filtering candidates based on specific diversity criteria to more equitable teams
• Intuitive talent search dashboard – A user-friendly interface that simplifies sourcing to help you find, analyze, and organize different talent pools
• Real-time data analysis – Get instant insights into a candidate’s skills, experience, and potential fit for a role, helping teams make data-driven hiring decisions

Pricing

SeekOut has a wide variety of packaging with exact pricing available on request. 

2. Peoplebox.ai

Peoplebox.ai is an AI-driven HR platform that helps busy teams manage multiple different tasks with ease. It can screen resumes, create employee surveys, generate insights and lots more. This makes it the perfect tool for businesses that want a simple, all-in-one AI HR tool. 

Key features

• AI-driven action list – Create actionable to-do lists based on team interactions and feedback, for more effective communication and timely issue resolution
• Engagement insights – Use AI to analyze employee engagement surveys and improve employee satisfaction and productivity
• Automated reminders – Save time chasing employees for feedback by setting deadlines and automatic reminders

Pricing

Peoplebox offers different services and price plans to match: 

• Talent Management – $7/month 
• OKR – $8/month 
• Full Suite Professional – $12/month 
• Full Suite Premium – $15/month 

3. Humanforce

Humanforce is a popular people management tool that helps you gather and organize employee data, create automated reports, and more. It’s easy to use and automates menial tasks to give HR the time and space to focus on the people in their business. 

Key features 

• Workflow automation – Automate tasks like rostering, creating forms, managing workflows, and lots more
• Compliance management – Simplify complex topics like job requirements and right to work expiry dates so you can stay on top of shifts in regulations
• Real-time shift swapping – Allow employees to exchange shifts with one another, with or without authorization from managers

Pricing 

Humanforce doesn’t publish its pricing but you can enquire on the website. 

Best AI tools for customer service

Customer service has the power to turn one-time purchases into loyal customers. And balancing AI with real human support is your key to providing efficient, authentic customer service. 

I’ve got three tools to help you keep customers coming back time and time again. Let’s check them out. 

1. HubSpot Service Hub

HubSpot Service Hub is a part of HubSpot’s CRM software that empowers customer service teams to create stronger connections with customers. From timely troubleshooting to proactive customer retention, this AI-powered tool is packed with features to help you provide real value. 

Key features

• Help desk – Track, manage, and resolve customer requests in an AI-driven workspace
• Conversations – Keep all your customer interactions organized with one inbox that connects emails, live chats, and social media
• Knowledge base – Create and manage quality self-service articles to help your customers find fast solutions to common queries

Pricing

• Starter plan – $18/month 
• Professional plan – $800/month 
• Enterprise plan – $3600/month

2. Help Scout

Help Scout is a customer service tool that offers a simple and intuitive user interface that’s filled with features to help you help customers. No matter the channel, you can use Help Scout to deliver timely, human-centric customer support for your business. 

Key features 

• Beacon – A built-in chatbot that can respond to questions, gather feedback, and recommend relevant articles for FAQs 
• Workflows – Set up triggers and steps to automate parts of your workflows so you can support more customers in less time
• Reviews and ratings – Use AI to measure customer satisfaction and concerns, so you can optimize your business as you go 

Pricing

• Standard – $20/month 
• Plus – $40/month 
• Pro –   $65/month

3. Gorgias

Gorgias is a customer experience platform that specializes in ecommerce businesses. It keeps all your customer interactions from multiple channels in one unified dashboard, making it easier for teams to manage inquiries and provide top-tier support. 

Key features 

• Omnichannel support – Offer seamless, unified communication across email, chat, and social media
• Ecommerce integrations – You can manage orders on Shopify, BigCommerce, WooCommerce, Magento, and more for a speedier customer experience 
• Customer insights – Tap into valuable customer data and order history to create personalized responses and improve customer satisfaction

Pricing 

Gorgias offers a range of packages, ranging from $300/month to $833/month. 

Best AI tools for operations management 

We’ve looked at how to optimize different departments in your business with the help of AI tools. But it’s important to take a look at the bigger picture of how your business runs on a day-to-day basis. 

If you’re looking to streamline the way you manage things like resources, supply chains, and quality control, take a look at these extra efficient AI tools. 

1. Monday

Monday is a leading project management that’s highly effective for operations management. Teams can design workflows tailored to their specific operational processes, including task tracking, resource allocation, and timeline management. 

Key features

• AI-powered task automation – Save time on status updates, reminders, progress tracking, and other routine processes

• Predictive insights – Analyze project data and provide forecasts for task timelines and resource allocation
• AI search and data retrieval – Find relevant files, tasks, or updates with Moday’s advanced search algorithms

Pricing

Monday has an array of pricing plans, including: 

• Free – $0
• Basic – $9/person per month 
• Standard – $12/person per month 
• Pro – $19/person per month 

2. Odoo

Odoo is an operations powerhouse that helps businesses stay on top of their manufacturing, accounting, inventory, timesheets, and more. It offers a suite of apps to meet all your business needs, each one as impressive as the next. 

Key features

• Predictive inventory management – Analyzing historical data and market trends to make informed decisions around product demand 

• Dynamic pricing strategies – Odoo analyzes market conditions, competitor pricing, and customer behavior to adjust prices in real time
• Intelligent document management – Use Natural Language Processing (NLP) to understand and categorize documents for easy retrieval

Pricing 

Odoo offers a fee version and two more pricing plans. The exact cost will vary depending on your location: 

• Free plan
• Standard – $19.90/month 
• Custom – $29.90/month 

3. Scoro

Scoro is an end-to-end operations management software solution that uses AI to help businesses stay in tip-top shape. It can be used to cut the complexity from lots of different tasks including project management, invoicing, and resource planning – to name just a few. 

Key features

• Open AI integrations – Connect with tools like GPT-4 for advanced data processing, summarization, and a more seamless way of working
• Demand forecasting – Know when to take on more work and deal with resource shortages before they happen
• Invoicing automation – Convert agreed quotes into invoices or use partial invoicing to bill for your work as the project progresses 

Pricing 

Scoro offers three primary packages: 

• Essential – $26/month 
• Standard –$37/month 
• Pro – $63/month 

Final thoughts

Running a business is no mean feat. But with a great team behind you and some cutting-edge AI tools to streamline your processes, you’re setting yourself up for success. 

I hope this article helps you harness the power of AI to hit your business objectives. And if you’d like to see how Filestage can help you review and approve all your business files and marketing materials, start your free trial today.