9 luxury packaging design examples from food, drink, and beauty brands

luxury packaging design_header

When you’re selling luxury products, luxury packaging should be a priority. After all, the packaging is often the first thing a consumer sees, so it should entice them and give them an immediate sense that your product is one of the highest quality. 

A luxurious design, with colors, materials, typography, and graphics that resonate with the luxury market, is a surefire way to attract potential customers – making your products stand out against their competitors.  

So with that in mind, here are nine fantastic examples of luxury packaging design from luxury brands in the food, drink, and beauty industry. 

1. Chanel – an elegant and minimalist example of luxury packaging

Chanel packaging

Source: Chanel

Minimalism is one of those go-to packaging design trends for luxury brands. And it doesn’t get more luxurious then Chanel.

The brand is the epitome of sophistication and elegance, and its luxury packaging is a perfect reflection of that. The brand’s iconic white boxes and bags feature contrasting black edges, clean lines, and the Chanel logo, and the result is minimalist yet oh-so striking.

The elegant black ribbon that ties Chanel’s gift bag adds a final touch of luxury, making the unboxing experience even more enjoyable.

Want to see more from Chanel? Check out number four in our roundup of the best beauty ads.

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2. Fortnum & Mason – the luxury packaging designed to be cherished forever

Fortnum and mason packaging

Source: Fortnum & Mason

Fortnum & Mason’s luxury packaging is so iconic that it draws tourists from around the globe who are eager to take home gifts and souvenirs from this luxury brand. The turquoise gift boxes are eye-catching and unforgettable thanks to their bright color and elegant engravings.

And the product packaging is luxurious too, made from high-quality materials, with the added bonus that it’s designed to be reused long after the original goodies are gone. 

3. Glenfiddich – a sophisticated box for a sophisticated gift 

Glenfiddich packaging

Source: The Whisky Exchange

Nothing says luxury like a fine whisky, and this product packaging from Glenfiddich takes the gifting experience to a whole other level. The solid wooden box not only protects the contents but also serves as a quality keepsake. Plus, the packaging allows the brand to place a luxury brochure inside to further promote their products.

The elegant gold detailing oozes sophistication, making this the ultimate luxurious gift.

4. Dior – a great example of understated elegance

Dior packaging

Source: Dior

This simple box from Dior is understated yet elegant – the epitome of French Riviera chic. Designed to recall the straw of a boater hat and the fabric of the Dior summer collections, it beautifully ties together the brand’s identity. Made from high-end materials, this packaging reflects Dior’s commitment to luxury, quality, elegance, and style.

5. Giusti Modena – luxury packaging inside and out

Giusti Modena packaging

Source: Giusti Modena

Giusti Modena’s exclusive balsamic vinegar gets the luxury treatment with this classy packaging. These luxury boxes, with their classic pairing of a deep red background and gold engraving, exude opulence and sophistication. The label design on the bottle itself oozes luxury too, with traditional typography that reflects the rich history of the product inside. The cherry on top is a cork with a wax seal, adding another authentic touch to this amazing luxury packaging.

6. Diptyque – a luxury packaging design with a bespoke feel

Diptyque packaging

Source: Diptyque

First impressions count, and this luxury design from Diptyque makes an amazing first impression, that’s for sure. It’s aesthetically pleasing in every way, with a bespoke feel thanks to its hand-drawn illustrations, and it entices consumers to open the box and see for themselves what’s inside.

This is another example of packaging serving as a keepsake, as this box would look great displayed on a vanity or shelf, serving as a constant reminder of the brand (and hopefully encouraging the owner to buy from them again!).

7. Luccari – a luxury packaging design that pays attention to detail

Luccari packaging

Source: World Brand Design

Luccari’s luxury packaging design uses high-quality materials and an embossed texture for a tactile experience. Deep blues are a great choice for adding an air of opulence, especially when paired with a metallic – like the gilded bronze used here. The label is a nice addition too.

Those little extra touches make a big difference, enhancing the overall perception of luxury and attention to detail – a nice thing for your products to be associated with, I’m sure you’ll agree!

8. Bollinger – a classic example of luxury packaging design 

Bollinger packaging

Source: The Champagne Company 

Bollinger’s classic champagne box screams luxury and exclusivity. The combo of deep red, crisp white, and gold, plus the prominent branding, embossing, and the use of high-quality materials all work together to make this packaging as refined as the luxury product inside.

All in all, this packaging instantly gives customers a sense of the premium quality of their purchase from the moment they first set eyes on it. 

9. The Goodness Project – luxury packaging with sustainability at its core

The Goodness Project packaging

Source: The Goodness Project

This luxury packaging is designed with sustainability in mind, using 100% recycled and fully recyclable materials. With 82% of consumers willing to pay more for eco-friendly packaging, it’s clear that environmentally conscious choices not only benefit the planet but also meet the growing demand for sustainable options.

Sustainable packaging solutions include biodegradable materials, recycled and recyclable materials, and reusable containers (with plastic being less and less of a popular choice) – all contributing to a reduced environmental footprint while maintaining a high-end feel.

Looking for more inspiration? Check out our roundup of the best in-store advertising examples.

How to streamline feedback on your luxury packaging designs

Feedback is an important part of the packaging design process for luxury brands. An effective packaging approval process will help to reduce the likelihood of errors, ensure that your final design nails the brief, and guarantee that the final version is the best that it can possibly be.

One of the best ways to optimize the review process, especially when there are lots of stakeholders involved, is by implementing a design review tool like Filestage.  It’ll help you collect and organize everyone’s feedback, saving you time and making it easier to improve your luxury packaging design. 

Here are a few ways Filestage makes it easy to review luxury packaging designs:

  • Set up project workflows to manage and  sign-off all design assets and stakeholders in one place
  • View and discuss feedback in one place so your stakeholders are always on the same page
  • Get fast and accurate feedback with point-and-click comments and annotations
  • Zoom in and rotate your designs to give feedback on every detail
  • Set due dates to keep your project on track
  • Track approvals and change requests at a glance from your dashboard
  • Keep a record of every version and comment, so you can check everyone’s feedback has been addressed

Final thoughts

I hope these examples have inspired you to create luxury packaging for your own luxury products. With carefully chosen materials and quality design, you can make sure your packaging not only protects but also enhances the perceived value of your products.

If you’d like to see for yourself how Filestage could help you to collect feedback and get approval on your designs, start a free trial here →